Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,048 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 20th September 2025

131

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“The staff were very kind & caring, and helped so much during a very difficult time.”

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Posted 1 year ago

Thank you for taking the time to share your experience of our care, our team will be very grateful for this feedback. Best wishes, Mia

Posted 1 year ago

“Excellent service throughout. Professional and supportive.”

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Posted 1 year ago

Thank you, these positive comments will be greatly appreciated by our team. Best wishes, Mia

Posted 1 year ago

“Great service they kept me updated every step of the way.”

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Posted 1 year ago

It was our honour to support you at this time, thank you for taking the time to share your experience. Kindest regards, Mia

Posted 1 year ago

“Would definitely recommend Pure Cremation if you want something relatively stess-free. My wife was diagnosed with terminal cancer at the end of September and we discussed what she wanted after she passed away. She didn't want a "traditional funeral" as they are too expensive and nobody likes attending, so we decided to go for a direct cremation. Saw the adverts on TV and social media for Pure Cremation and decided to use them. Did all the relevant "paperwork" online which was simplicity itself. Received the information pack a few days later followed by a telephone call welcoming me. Sadly my wife passed away at the end of October at home, and after confirmation had been given it was a case of calling them to let them know. We were told that the team would be sent to collect my wife, and we would receive a call letting us know what time they would arrive. Sadly we heard nothing so my Son called to be told they were 4 minutes away. Not good as they would have turned up at the door before the family were prepared. The team that collected my wife, treated her with care and respect. When they placed her into the van, once the rear doors were closed softly they both walked away from the van, turned and bowed. They drove away very very slowly until we could no longer see them. I was kept informed as to what was going to happen to my wife, including the date of the cremation. I received a call the day after confirming it had taken place and that they would be in touch once the ashes were very to be returned. I received a call from the driver telling me he would arrive between 10.30 and 10.45 today, which he did. Again, he was very professional and treated my wifes ashes with care. If I am honest, based on the price, I expected a white transit van (the one used carried the Pure Cremation logo etc), for a couple of people to rush in, pick up my wife and put her in a body bag, "throw her" into the van and speed off to the next "job". Nothing is further from the truth. In my opinion, and based on past experience of funeral directors, Pure Cremation are far superior. So much so, I will be arranging mine later today. There are 2 reasons that I can't give 5 stars. Firstly, the issue with not receiving the telephone call referred to above. Secondly, and more importantly, my wife's name is Tracey, and my contact was called Tracy Robinson. I would have hoped that they would think that this was a bit insensitive and allocate someone else. However, Tracy was fantastic.”

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Posted 1 year ago

Firstly, please accept our sincere apologies for not calling when promised. However, taking out a plan after experiencing our care for a loved one is the highest compliment that we can receive. Thank you for these kind words. Kind regards, Chloe

Posted 1 year ago

“The whole service from start to finish was professional and caring. They arranged a package suitable for my mother and kept us informed of when Mum was collected from the hospital before cremation. My only advice to customers is when calling to check on the very first call when there is availability for the funeral at your chosen location bedore you pay as we had to wait over a month for the funeral which fortunately worked out very well for us in the end with all the things we needed to organise for Mum beforehand. Otherwise this was exactly what Mum would of wanted. Thank you Pure Cremation, it was a beautiful send off.”

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Posted 1 year ago

It has been our honour to look after your mum and to support you. It is heartwarming to hear that our colleagues have given you such confidence and peace of mind when it really mattered. We hope that the service held offers comfort and creates a treasured memory. Kind regards, Chloe

Posted 1 year ago

“Excellent price., communication and transparency. Efficient, professional and organised with thoughtful staff. Only criticism would be quite a long wait for delivery. (One month)”

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Posted 2 years ago

Thank you for highlighting how much care our lovely people devote to our important work. The team will be quietly thrilled with these lovely comments. Kind regards, Chloe

Posted 2 years ago

“Unfortunately lost Mum,Dad and Uncle this year and Pure Cremation went that extra mile Kind regards Dean”

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Posted 2 years ago

Thank you, Dean, for taking the time to share this very moving account of your experience. It has been our honour to help you find the best way to say farewell to your loved ones, and heartwarming to hear that you felt truly looked after. Best wishes, Mia

Posted 2 years ago

“Overall a good service, but I was hurt when my husband was collected from our home and the black sheet covering him had holes in it. I felt this was disrespectful.”

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Posted 2 years ago

We have chosen to use covers to keep intact the dignity of the deceased during these transfers into our care. We will raise this with the management team to ensure all of our equipment is up to the high standard that we would expect. Kind regards, Chloe

Posted 2 years ago

“Happy I have chosen Pure Cremation, after my wife's death they have been working magic”

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Posted 2 years ago

Thank you for taking the time to share your experience of our care. It has been a privilege to look after you all. With kindest regards, Chloe

Posted 2 years ago

“Very pleased with service but had to chase up delivery of ashes as it took longer than expected.”

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Posted 2 years ago

Thank you for your review, and kind feedback. We are saddened to learn that we did not meet your expectations on this occasion, although the arrangements progressed as planned. We would like to understand what we could have done to have improved our service for you and would be very grateful if you could please contact us so we can learn from your experience. Kind regards, Chloe

Posted 2 years ago

“Very sensitive and professional”

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Posted 2 years ago

Thank you for sharing your experience of our care. We know this will help others who may be considering a simpler cremation for a loved one. Kind regards, Chloe

Posted 2 years ago

“At a very distressing time I found Pure Cremation Ltd to be very professional and compassionate. I was told what would happen every step of the way and everything was carried out. I didn’t have calls from lots of people the same person contacted me each time. Slight training issue needed for the driver who delivered the ashes was the reason I didn’t give 100% satisfactory.”

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Posted 2 years ago

It has been an honour to support you at such a difficult time and lovely to hear that our care made things a little easier for you. If you would like to discuss the ashes delivery in more detail please reach out to our team on 0800 033 7737. Kind regards, Chloe

Posted 2 years ago

“How much is it go be”

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Posted 2 years ago

If you have any queries regarding our prices and services please reach out to our Agents on 0800 033 7737 or email customercare@purecremation.co.uk. Kind regards, Chloe

Posted 2 years ago

“Very efficient and caring service at all stages. The ashes urn could possibly be improved.”

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Posted 2 years ago

Thank you for these kind words about the care provided by our team. We have carefully selected a container that is both environmentally responsible and designed to protect each set of ashes. However, we always welcome feedback, you can send this to us at info@purecremation.co.uk. Best wishes, Mia

Posted 2 years ago

“Alex was kind and caring, talked me all the way through my dads funeral plan excellent people skills. Only problem that I had was my dad died at home police was present at the time of his passing so they rang local undertakers as from what I was made aware pure cremation do not pick up if you pass away at home so adding more stress on having to pay extra fee to funeral home before releasing him to pure cremation team.”

Helpful Report

Posted 2 years ago

Dear Ms Morgan, Thank you for your valuable feedback, we are disappointed to hear these comments. I have personally passed on this feedback to our Senior Management Team to carry out a full investigation to try and understand how this happened. We will be in direct contact to offer a full response. If there is anything more we can do at this time, please reach out to us at customercare@purecremation.co.uk.

Posted 2 years ago

“It was what my mother had wanted a cremation without any fuss and that is what was provided”

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Posted 2 years ago

Thank you for sharing your experience, you have summed up our approach beautifully. Kind regards, Chloe

Posted 2 years ago

“I couldn't have been happier with the service we received. However maybe rethink the free bag for life when the ashes are delivered its not a good look nor will I use that bag. The container with the ashes could be better looks like something cornflakes are kept in caused great distress for my mother.”

Helpful Report

Posted 2 years ago

Dear Ms Forbes, Thank you for these lovely comments about the service received from our team. We have carefully chosen the ashes container for strength and green credentials, as well as a design that can accommodate our unique ceramic identity disc. Every family has the option to send an alternative urn and we are happy to place the ashes in their chosen container prior to return. This feedback will be passed onto the relevant team and is truly valued, so thank you for sharing this with us. Best wishes, Mia

Posted 2 years ago

“Took care of my brothers cremation efficiently.”

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Posted 2 years ago

It was an honour to care for your brother, thank you for sharing your experience. Kindest regards, Mia

Posted 2 years ago

“We had no idea that we would do a pure cremation but upon the sudden death of my father in law it seemed the appropriate thing to do. The staff on the phone were very respectful of our loss and most helpful although we had not arranged a pre paid service. They kept us in touch with proceedings and dates that he would be cremated. The ashes were returned within 14 days, with and arranged time. All in all we were very happy with the service.”

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Posted 2 years ago

Thank you for sharing your experience - we know this will help others who may be considering Pure Cremation either for themselves or a loved one. Kindest regards, Mia

Posted 2 years ago

“My grade would have been 5 stars but for the fact that it was my late wife's wish that she could help MS sufferers by donating her brain stem and spinal cord for research. This was made plain to Purecremation and stressed that she had to be put in cold storage within 4 hours - however her body was not picked up for 10 hours so the removal of body parts was not possible. Apart from this the service I received was first class - i was kept informed at each stage of the process so that was excellent.”

Helpful Report

Posted 2 years ago

Thank you for your kind words and feedback in relation to your Wife’s arrangements with us. While we always do everything we can to accommodate any form of donation where we are aware this is someone’s wish, sometimes this is not possible given the circumstances around someone’s passing. I can see that as soon as we were informed of your Wife’s passing, although her death had not yet been verified, we attempted to contact the MS Society to understand how we needed to proceed in order to accommodate the donation. As they were unavailable at the time to provide guidance, we then made the decision to bring your Wife into our care as soon as verification had taken place. We are sorry that we were unable to help accommodate the donation on this occasion. Kindest regards, Olivia

Posted 2 years ago

Pure Cremation is rated 4.8 based on 6,048 reviews