Pure cremation provided a positive experience for our family, and the passing of my dad. The men who collected my dad were respectful, friendly and took the time to explain the process and talk to myself and my mum for 20 minutes after collecting my dad. They were very kind. The next day pure cremation called me to reassure us that my dad arrived in the early hours of the morning and he was in their care. From then on the communication was above and beyond. They rang to confirm cremation date, delivery of ashes etc. The team were all very friendly and kind and although I was not keen on my dads choice of a direct cremation instead of traditional funeral, I was very impressed with the personal service they provided at this difficult time. Pure cremation constantly kept in touch with us via telephone and email, confirming payment, the receiet of death certificate etc. The lady who delivered my dads ashes to me at home rang and gave me an hours timeslot and arrived in a black plain car and was polite and kind. The ashes were in a bag and this wasnt obvious to my neighbours. Overall a positive experience with this company, the only reason they loose a star is for the following reasons; I was charged £250 pounds for a rapid collection of my father (I rang at 5.30pm to arrange collection and was given a time of 22.30pm. I then had to leave my dads house and return later. I felt this was far too long to wait, but the team did call me around 8.30pm, to say they would be earlier and collected my father at 9.30pm ish. The changing of times caused further stress on top of an already upsetting and stressful weekend. The van also had pure cremation written all over it. I felt this was an advertisement of some sort, and tbh I was relieved it was dark when they collected my dad, so it wasnt so obvious to the neighbours what was happening. It was not at all private. I also think requesting payment in 48 hours in far too soon. A week would be more suitable, as when dealing with grief, the first 48 hours are dreadful and having to think about paying a funeral company is the last thing anyone wants. This aside, I would still recommend this company and I was impressed with their care, compassion and service.