Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,048 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 20th September 2025

131

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“All staff I spoke to were very helpful and understanding. The only reason I haven't given 5 stars is that I had requested to be told when the cremation had taken place but I ended up ringing after 5 days of not hearing (however, I do appreciate that this was during Easter). Would undoubtedly use Pure Cremation again should the need arise.”

Helpful Report

Posted 2 years ago

Dear Ms Taylor, I agree that communication fell below the standards that we usually deliver, and I offer my sincere apologies for this. Being entrusted with the care of someone's loved one is a privilege and I will speak with the staff involved about the importance of showing this in everything that we do. Kind regards, Mia

Posted 2 years ago

“Everything was professionally and kindly carried out. The only downside was to have my photograph taken with the ashes when they were delivered to me, I thought this was very insensitive and needless”

Helpful Report

Posted 2 years ago

Thank you for these kind comments. Every stage of care is recorded by our dedicated team, including the hand delivery of ashes. This is an extra measure of security as we understand that being entrusted with the care of a loved one is privilege and we will always ensure that our care is carried out in line with their wishes. We do apologise if you found this upsetting, I have passed on your valued feedback to our Senior Management Team to review. Best wishes, Mia

Posted 2 years ago

“Overall a good service but more communication needed. Very easy to organise at a difficult time.”

Helpful Report

Posted 2 years ago

Dear Ms Rudland, Thank you for your valued feedback, we are eager to hear about your experience in your own words and would welcome the chance to speak with you. Please email us directly at customercare@purecremation.co.uk with your loved one's full name and date of birth. Kind regards, Mia

Posted 2 years ago

“Respectful”

Helpful Report

Posted 2 years ago

Thank you for this lovely comment, I am sure others will find it reassuring.  Kind regards, Mia

Posted 2 years ago

“The overall service was very good and empathetic. I was kept informed all the way through apart from a slight glitch with comms right at the end. I would recommend.”

Helpful Report

Posted 2 years ago

The team will be very pleased to hear that their care and support made a difference to your family. We will investigate your comments in more detail to understand how we could have prevented this communication error. With best wishes, Mia

Posted 2 years ago

“Excellent service and lovely people to deal with”

Helpful Report

Posted 2 years ago

Thank you for this lovely compliment. Kind regards, Mia

Posted 2 years ago

“it was as expected, bit sharp with payment request, I know this is a business like any other, except the feelings of grievers must be first priority not the payment.”

Helpful Report

Posted 2 years ago

Firstly, please accept our sincere condolences for your loss. Thank you for taking the time to leave a review. We appreciate your feedback and I have passed it onto our Management Team. Kind regards, Chloe

Posted 2 years ago

“Very considerate throughout the cremation process.”

Helpful Report

Posted 2 years ago

Thank you for sharing your experience - we know this will help others who may be considering Pure Cremation either for themselves or a loved one. Kind regards, Olivia

Posted 2 years ago

“the customer service was excellent, the price of the complete cremation was very good. They were very understanding and patient with all requests, we would not hesitate to recommend their services to anyone.”

Helpful Report

Posted 2 years ago

These lovely words will be greatly appreciated by our caring team. Thank you for choosing us. Kind regards, Olivia

Posted 2 years ago

Helpful Report

Posted 2 years ago

These lovely words will be greatly appreciated by our caring team. Thank you for choosing us. Kind regards, Olivia

Posted 2 years ago

“I choose Direct Cremation as it was what my late husband had requested. I chose Pure Cremation as it had the best reviews. The service received was great, however I had to chase up the Coroner as Pure Cremation left me a voicemail asking if I had heard from them? I called the Coroner office and they stated they had sent the response days ago. I asked them to send again and called Pure Cremation and told them that I had done this and they confirmed the paperwork had just been received and that I should not have chased them up - but why leave a message asking if I had heard?? Other than this they were professional and kept me updated throughout. My husband was returned home by hand delivery and Callum was lovely and ensured I had everything before he left. I would also like to suggest that you ask what container cover you would like for the Urn. Thank you for your service. I recommend PC for Direct Cremations should you need this kind of service”

Helpful Report

Posted 2 years ago

Dear Ms Peowrie, Thank you for this feedback, which is truly valued. I can see from our records that we contacted the coroner on several occasions requesting the necessary paperwork needed, however we had no response. On occasion, we know that the family get an update before we do, so like to check in and see whether they have had any updates while we await a response. We are sorry that this took so long to reach us and we are always as pro-active as possible when trying to obtain the legal forms. We do not allow families to choose the urn photo wrap, as we cannot always guarantee that particular options would be available to us at the time of need. Kindest regards, Mia

Posted 2 years ago

“Overall we were very happy with the service except for the fact that you said you would call on a certain day which did not happen & we had to phone the following day.”

Helpful Report

Posted 2 years ago

Dear Mr Wilks, Thank you for taking the time to share your experience. I agree that communication fell below the standards that we usually deliver, and I offer my sincere apologies for this. Being entrusted with the care of someone's loved one is a privilege and I will speak with the staff involved about the importance of showing this in everything that we do. Kind regards, Mia

Posted 2 years ago

“Very professional with any intimate information treated with the utmost care. I would recommend Pure Cremation Ltd services.”

Helpful Report

Posted 2 years ago

It is so good to hear that our care made a positive difference when it really mattered. Thank you for choosing us. Kind regards, Olivia

Posted 2 years ago

“Very pleased with all aspects of the Process from start to finish. Kept well-informed throughout. I would use them in the future. I was very comfortable with the gentleman who delivered the ashes, he was very calming and made me feel at ease. Rhoda Campbell”

Helpful Report

Posted 2 years ago

Thank you for highlighting the sensitivity shown by our wonderful people when returning a loved one's ashes. This important moment is often the first point at which families meet our staff face to face, and an opportunity to demonstrate the respect we have given to each special person entrusted to our care. Best wishes, Mia

Posted 2 years ago

“The overall experience and service were good...but we had a slight delay due to getting paperwork from the hospital, which led to the cremation being delayed by 10 days, but Pure Cremation managed to get the ashes delivered to us in record time. Thank you.”

Helpful Report

Posted 2 years ago

Thank you for taking the time to share your experience. We are please to learn the ashes delivery made up for any delays. Kind regards, Chloe

Posted 2 years ago

“Very professional and kept us updated”

Helpful Report

Posted 2 years ago

It is so good to hear that our care made a positive difference when it really mattered. Thank you for choosing us. Kind regards, Olivia

Posted 2 years ago

“We were very pleased with the staff and service we received. Very friendly and helpful.”

Helpful Report

Posted 2 years ago

Thank you for this lovely comment, I am sure others will find it reassuring.  Kind regards, Chloe

Posted 2 years ago

“I have used your services twice now and overall have found the service to be good, however on both occasions now, the personnel picking up the body I found to be unprofessional. The first time the older member of staff was high fiving the younger one once they had put my mother in the van ! The second time when picking up my Freind the man came back in and started apologising for the previous unprofessional experience but to my friends 16 year old child, ( who previously was unaware of the incident ! ) I think some training might be appropriate as this is a very delicate time for most and a “brief “ and polite interaction is all that’s required.”

Helpful Report

Posted 2 years ago

Dear Sarah, Pure Cremation is committed to offering the highest standards of care to the bereaved and their loved ones, so we are very keen to understand and investigate any situation where our care may have fallen short of this. Due to our very detailed record keeping, we note that the older member of staff mentioned having looked after mum is no longer with the company. A manager has been appointed to look into the issues that you have raised and we would love to reach out to you personally to apologise. We invite you to suggest a convenient time and best contact number for that conversation by emailing this to us at customercare@purecremation.co.uk. Kind regards, Olivia

Posted 2 years ago

“Efficient and compassionate service throughout. At a time when everything can feel a little overwhelming, the customer service team at Pure made everything very simple. Good communication on the whole and a great service.”

Helpful Report

Posted 2 years ago

Thank you for highlighting each stage of care that you received. This means a lot to the whole team. Kind regards, Olivia

Posted 2 years ago

“Very helpful and was kept updated at all times. The only negative came from the home where my mother lived. My mum died at 9.10pm and was not collected until 5am the following morning. I guess you were busy.”

Helpful Report

Posted 2 years ago

Dear Tracy, Thank you for your valuable feedback. We are legally unable to bring anyone into our care until their death has been verified by a medical professional. In this case, although your mother passed away at just after 09:00, we then didn’t receive a call from the Care Home to confirm this had happened at 22:44. We arranged to come and look after your mother as soon as we were informed. As we cover the whole of England and Wales, it does sometimes take us a few hours in travel time to be able to look after someone. We try to make sure that we carefully manage everyone’s expectations, and our process is to call with an estimated time of arrival so those caring for the person is kept up to date. This also prompts a conversation around alternative options should this timescale not be suitable. I hope this helps in giving you reassurance that we acted swiftly in order to look after your mother, and anyone else we are trusted to care for. Kind regards, Harriet

Posted 2 years ago

Pure Cremation is rated 4.8 based on 6,048 reviews