Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,057 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 20th September 2025

131

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“From my first phone call a couple of hours after my husband died to last Thursday when his ashes were delivered home, I can only say this was the best, most dignified way for us as a small family and for my husband to end his lifes journey in the care of Pure Cremation.All the staff without exception were so sensitive and caring throughout and seem able to judge how to converse with different people in different ways. My husband was collected by two really special men in an immaculate vehicle, the dignity offered in such a small space was perfect as was their manner and explainations through the whole process of receiving my husband in to their care, I followed my husband with our dogs to the vehicle after which they took a step back once the vehicle doors were closed, to bow their heads in respect. No hurry, just calm in the time that was at my choosing, no question was too much, nothing was too much trouble. My husband left his home and garden he once loved as he always said he would, at the end of his days. I can not explain how the staff made even the paper work a pleasant necessity and everything that followed was as much or as little as I as an individual needed. This company is as perfect as you could want ...if simplisity, care and dignity beyond and above certainly my expectations, was the hope then Pure Cremation achieved this and more. Thank you all for looking after my husband for a while longer than we thought, because of a hold up until the death certificate was received, your reassurance of care being ongoing no matter what was much appreciated. A truly simple perfect way to end a lifes chapter...thank you Pure Cremation and all your amazing staff who were indeed well chosen for their role and how to treat people at a time of stress and sadness.”

Helpful Report

Posted 2 months ago

Thank you so much for your heartfelt review, Maureen. We are truly honoured to have been able to support you during such a challenging time. It's wonderful to know that our team provided the dignity and care you were looking for, and your appreciation for their sensitive approach means a lot to us. Thank you for trusting us to be a part of your husband’s journey. All the very best, Pure Cremation Team

Posted 2 months ago

“Once you show an interest in this company they never leave you alone. Constantly calling you! If I wanted to contact them I would do so. I asked them to stop calling but they persist . Very off putting.”

Helpful Report

Posted 2 days ago

Thank you for taking the time to share your feedback with us, it is truly valued and it has been taken on board. We apologise for any inconvenience that may have been caused by our team's contact. We have removed your number from our contact list, to prevent any future calls. If there is anything else we can do in the meantime, please do let us know. You can contact us via email at customercare@purecremation.co.uk or on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 2 days ago

“A big thank you to pure cremation, your service has been outstanding from start to Finnish nothing was to much trouble from the dedicated team for our mum , we had a family service in Andover for her ,you made it so special just how our mum wanted it , And her Ashes returned by the lovely Brooke who was very compassionate and caring asked all about our mum which was lovely . So thank you to all involved with us your all amazing so many of my friends will be using you in the future. Kind Regards.xx”

Helpful Report

Posted 1 week ago

Thank you for taking the time to share such touching feedback. It’s wonderful to know the care provided by Brooke and the team made a positive difference. All the best, Pure Team

Posted 1 week ago

“Excellent service from start to finish. Delivered the ashes personally to your door on the date and time they tell you would highly recommend. Thankyou again pure cremations. Niece of James Thornley Marshall ❤️❤️”

Helpful Report

Posted 1 week ago

Thank you for your kind words about the care your family received. It's lovely to hear that you would recommend us to others. Best wishes, Pure Team

Posted 1 week ago

“the most traumatic time ever made even worse terrible communication i literally had to ring for every update at one point i had to ask were my husband was as i just did not know and nobody was ringing me back i had a policy also but cancelled soon after just felt really let down”

Helpful Report

Posted 2 weeks ago

Thank you for taking the time to leave your feedback. We are concerned to hear about your experience, and a senior manager will review the arrangements in detail. They will be in touch with you directly to discuss this further with you. If there is anything we can support with in the meantime, please reach out to us on 0800 033 7737. Kind regards, Pure Team

Posted 1 week ago

“Brilliant team! Lindsey was absolutely amazing and a breath of fresh air during a very difficult time for us. Tom (think it was his name) who returned the ashes to us was such a respectful and kind soul. Thank you so much all of you. Miles”

Helpful Report

Posted 3 weeks ago

Thank you for your kind words, Miles. We’re so glad Lindsey and Tom could support you during this time, and that the service met your expectations. All the best, Pure Team

Posted 2 weeks ago

“Both myself and my darling wife had plans and sadly as my wife passed away in hospital I instigated her plan. All aspects of that plan were activated and I must thank Pure Cremation for the respectful and kind manner they dealt with it even right up to the personal manner my wife’s ashes were handed to me. A massive thank you”

Helpful Report

Posted 1 month ago

Thank you for these kind words, Edward. It has truly been an honour to support you with the loss of your wife. We're pleased to hear that you found every stage of care to be handled with respect and kindness. Best wishes, Pure Team

Posted 3 weeks ago

“Please remove your fake actress on tv does nothing but put people off of your services . No crematorium service is rushed as she says . And how does she know what goes on behind the scenes . Know one is present !!”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your thoughts and feedback with us. We will pass this on to the relevant team to take on board. Kind regards, Pure Team

Posted 1 month ago

“Mother inlaw passed on 30/09/25. Arranged a pure cremation 3/10/25, was all lovely & compassionate until after payment was made, which was more expensive than advertised may I add. Had to chase you up for updates every step of the way. We were given numerous excuses, from the hospital not completing paperwork correctly to you had the incorrect telephone number for us. NOW, my mother inlaw is supposed to be brought home to us today 5/11/25 as arranged. My husband is on the phone to you now as I write this & being told that Mum will not be brought home today but Friday now & there's a 4 hour time slot you're giving us. You're not delivering a sofa, it's OUR MOTHER. We're supposed to be travelling up north on Friday for her scattering ceremony on Saturday. I Will be taking this further & will be contacting the ombudsman. If people want a compassionate service that's dignified for their loved one, then go to a local funeral director. DO NOT USE PURE CREMATION UNDER ANY CIRCUMSTANCES.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your feedback with us. We would like to look into your concerns further and would kindly ask you to provide us with more information about your experience, including your loved one's full name and the preferred contact details of the person handling the arrangements.. This will help us address your feedback more effectively. You can send this to us at customercare@purecremation.co.uk by including "review" in the email subject. We will then look into this immediately. Kind regards, Pure Team

Posted 1 month ago

“Very happy with the service i received very polite and very well explained”

Helpful Report

Posted 1 month ago

Thank you for your lovely feedback. We’re so pleased to hear that you found our support team to be polite and clear throughout the arrangements. Kindest regards, Pure Team

Posted 1 month ago

“Just contacted pure creamaton re. A query spoke to a very polite pleasant helpful lady who immediately gave me helpful advice.👍”

Helpful Report

Posted 1 month ago

Thank you for taking the time to leave a review. We're really pleased that you had such a positive experience speaking to our team and appreciated their helpful advice. Best wishes, Pure Cremation Team

Posted 1 month ago

“I have elderly parents who are not in good health. When they are watching television they are constantly being bombarded with "Pure Cremation" adverts multiple times throughout the same day, and from week to week. I do think you should think about people's feelings and emotions rather than promoting the business all of the time.”

Helpful Report

Posted 1 month ago

Thank you for your review. We deeply value sensitivity and professionalism in all our interactions, and we appreciate you sharing this feedback with us. We will pass it on to our team to take on board. Kindest regards, Pure Cremation Team

Posted 1 month ago

“Awful company. I lost my beautiful brother in May and this company made my awful. Never spoke to the same person even though I was assured that the same person would deal with it. Wrong information regarding the cremation and the delivery of the ashes. Offered me £150 compensation which I found an insult as if this was about money 🥲 I'm taking this to the ombudsman and I have found out that the person who owns the company can not be contacted 😔 PLEASE DON'T GO NEAR THIS COMPANY 😔”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your feedback. At Pure Cremation, we always aim to provide the highest standard of care and support. However, we will always review any feedback to make improvements where needed. We can see that we have thoroughly looked into your experience and your feedback has been carefully reviewed and shared with our team. If there is anything we can do, please don't hesitate to contact us on 0800 033 7737. Best wishes, Pure Cremation Team

Posted 1 month ago

“Pure cremation I can’t thank you enough for the amazing service and fantastic caring personal attention to detail you gave my family on the passing of our Mam!! From the start and all the way to my mother been returned personally by an amazing lady ‘Christine’ who was so caring and is an absolute credit to the company all I can say is ‘Thank You’ ❤️”

Helpful Report

Posted 1 month ago

Thank you so much for your heartfelt review, John. We are truly honoured to have been able to support you and your family during such a difficult time. It warms our hearts to know that Christine provided you with the care and attention you deserved. All the very best, Pure Cremation Team

Posted 1 month ago

“My Husband chose Pure Cremation as he wanted a quiet no fuss Cremation. Everyone at Pure Cremation were great and kept in touch which kept me up to date with everything g that took place. Thank you Pure Cremation and for the delivery of his ashes, in a caring respectful way.”

Helpful Report

Posted 1 month ago

Thank you so much for sharing your experience of our care. It's good to hear that you felt well supported throughout the arrangements with the frequent updates provided by our team. Best wishes, Pure Cremation Team

Posted 1 month ago

“Awful experience on the phone. Everything read from a script - tons of irrelevant information. And £500 more expensive than the local undertaker.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to leave a review. With a Pure plan, everything you need is included. Some other providers charge additional fees, or to return jewellery, for a bigger coffin, for collection from home or to return the ashes. We include everything that is needed for a respectful cremation, so there’s nothing more for you or your family to pay. However, we're sorry to hear about your experience during your call. We will reach out to you shortly to better understand your feedback. Kindest regards, Pure Cremation Team

Posted 1 month ago

“From the very first phone call until the return of my beloved's ashes, I couldn't speak more highly of the wonderful compassionate service I received from the team at P/C. There wasn't any detail overlooked, and if you had any doubts about anything, they were always ready to help talk you through them.Sincere thanks for assisting me through an incredibly hard and sad time of my life.”

Helpful Report

Posted 1 month ago

Thank you so much for your touching review, Susan. We are grateful that you felt supported throughout your beloved's arrangements. Our team strives to provide compassionate care, and it means a lot to know we were able to assist you during this journey. All the best, Pure Cremation Team

Posted 1 month ago

“Very professional, helpfull, understanding, kept me notified every step of the process, I can't thank them enough after the loss of my partner ,”

Helpful Report

Posted 1 month ago

Thank you so much for your kind words. We’re glad we could support you and make the process a little easier while you were dealing with such a big loss. It means a lot to know our team’s care made a difference. Best wishes, Pure Cremation Team

Posted 1 month ago

“They are so compassionate and caring. I had no idea what I was doing as the death was unexpected, they guided me through everything, making sure I knew where my loved one was every step of the way. Thank you.”

Helpful Report

Posted 2 months ago

Thank you so much for your heartfelt review, Claire. We’re truly honoured to have been able to guide you through such a challenging time with compassion and care. Kindest regards, Pure Cremation Team

Posted 1 month ago

“Pure Cremation made our journey smooth..the gentleman who returned my father’s ashes was caring..calming and professional. Would recommend Pure Cremation”

Helpful Report

Posted 2 months ago

Thank you for your lovely review, Jacqueline. We’re truly pleased to know that our team provided you with a caring and professional experience during this time. Best wishes, Pure Cremation Team

Posted 2 months ago

“Cremation 72323 Dear all thank you for the care and support during my grief journey Katie delivered my sisters Ashes today she was absolutely amazing very professional and kind”

Helpful Report

Posted 2 months ago

Thank you for sharing your experience with us. We’re so glad that Katie was able to support you with such care and professionalism during this time. Kindest regards, Pure Cremation Team

Posted 2 months ago

Pure Cremation is rated 4.8 based on 6,057 reviews