Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 5,405 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 6th June 2025

124

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“As a family, we found Pure Cremations to be very professional, and considerate. Communication was very good and the staff were really helpful, everything was taken out of our hands, which is what you need at a time of loss. When the ashes were delivered pure cremations were very compassionate towards my mum as she was on her own. I would recommend them 100%.”

Helpful Report

Posted 1 day ago

Thank you for your thoughtful review. We're truly glad to hear that our team's professionalism and communication made a difficult time a bit easier for you and your family. All the best, Pure Cremation Team

Posted 7 hours ago

“The only disappointment I have is when my dad’s ashes arrived home and the “urn” he was in was like a biscuit tin. I wasn’t informed of if I had a choice of urn or not and it wasn’t explained to me which type of urn we would get. It’s reminds me of a biscuit tin on its side.”

Helpful Report

Posted 1 day ago

Thank you for taking the time to share your thoughts with us. We're glad to hear you found our service efficient and felt well-informed throughout, it’s something we always aim for. We also appreciate your feedback about the urn. The urn we provide has been selected for its durability, eco-friendly design, and ability to hold our unique ceramic identity disc. That said, we completely understand that preferences vary, and families are very welcome to provide an alternative urn if they wish. We’ll make sure your comments are passed on and look at how we can make this option clearer going forward. Kindest regards, Pure Cremation Team

Posted 7 hours ago

“We liked the the no fuss oranisation of cremation, it was quick and effecient, competively priced and communication was good, the only slight criticism was the container the ashes were in, a plastic box, for £50 from a company starting with AM, you can get a very nice aluminium with enamel coating I would humbly suggest that perhaps it would be nice to have a choice for the urn.”

Helpful Report

Posted 1 day ago

Thank you for taking the time to share your experience with us. We're really pleased you found our service to be efficient and that you appreciated the communication you received from our team throughout the arrangements. We also value your feedback regarding the urn. We have carefully chosen our urn for strength and green credentials, as well as a design that can accommodate our unique ceramic identity disc. We do offer every family the option to send an alternative urn. However, we will look at ways at making this information clearer to families in the future and pass on your feedback to the relevant team. Best wishes, Pure Cremation Team

Posted 7 hours ago

“Generally please with the service my only slight issue was I feel you could have kept me up to date a bit more frequently even if there was not to much to say.”

Helpful Report

Posted 3 days ago

Thank you for providing us with your valuable feedback. We are sorry that you felt the communication was not as frequent as you would have liked. We strive to keep families informed and in touch throughout every stage of the arrangements. We will review the level of communication you received to identify any areas for improvement. Thank you once again for bringing this to our attention. If there is anything more we can assist you with in the meantime, please let us know on 0800 033 7737. Best wishes, Pure Cremation Team

Posted 3 days ago

“For the mostpart my interaction with Pure Cremation was excellent - respectful, efficient, nice staff, value for money. My only criticism is that due to technical issues your end, the email that you tried to send me about my father's cremation date never got to me. The first I knew of it,was when a staff member called me the evening before, to say they'd noticed the email had bounced and suspected that I might not know about the committal. I was really shocked, and it upset me. I would say always phone relatives regarding this important piece of information. Do not send it by email. Thank you.”

Helpful Report

Posted 1 week ago

Thank you for taking the time to share your experience with us. It's good to know you found our team to be efficient and respectful. Your feedback regarding the confirmation of your father's committal date is very important, and we truly appreciate you bringing these points to our attention. A senior manager is currently reviewing the concerns you’ve raised and will reach out to you directly as soon as possible. In the meantime, if there’s anything else we can do to assist you, please don’t hesitate to contact us at customercare@purecremation.co.uk or call us on 0800 033 7737. We’re here to help and ensure your concerns are addressed. All the best, Pure Cremation Team

Posted 1 week ago

“Professional and compassionate from start to finish, informative at each stage, always available if any questions or queries”

Helpful Report

Posted 2 weeks ago

We are glad to know that our team was able to provide compassionate support and keep you informed every step of the way. Your trust means a great deal to us. Kind regards, Pure Cremation Team

Posted 1 week ago

“Good especially the lady who I spoke to at the beginning. She kept me fully informed of what was going on and helped me to answer some questions about closure. I would like to have been told that the cremation have taken place and roughly when it was done through an email at the end of the day. Had no tracking of ashes but phonecall with a 2 hour window.”

Helpful Report

Posted 3 weeks ago

Thank you so much for your positive feedback about our team, it truly means a lot to us. We're very proud of our commitment to providing every family with a confirmed committal date. However, as with any crematorium, it's not possible to predict the exact moment the committal will begin. To avoid causing unnecessary worry or confusion, we’ve made the decision not to offer approximate times, as these can often change. However, we genuinely appreciate your feedback and will take it on board as we continue to review and improve our service. We're also very sorry to learn that you didn’t receive the email allowing you to track the return of your loved one’s ashes. We will look into this to understand what went wrong and ensure it’s addressed. All the very best, Pure Cremation Team

Posted 2 weeks ago

“Very efficient! , The only thing I didn't like was pure cremation plastered on the van, I'd prefer a bit more discretion”

Helpful Report

Posted 1 month ago

Thank you for your feedback and kind words about our efficiency. We also greatly appreciate your feedback regarding the wording on our private ambulance. In response to feedback like yours, we’re currently in the process of removing the "Pure Cremation" wording from our ambulances. These are being updated with our more subtle lotus flower logo to ensure a more discreet presence. We really appreciate you taking the time to share your thoughts with us. All the very best, Pure Cremation Team

Posted 1 month ago

“cant fault the service really, just it all took a bit too long, from collection, committal and return of the ashes, thought the whole process was going to be quicker, but very good service other than that.”

Helpful Report

Posted 1 month ago

Thank you for your feedback—it’s great to learn that you were happy with the service overall. We’re sorry that it felt like the arrangements took longer than expected. While the arrangements were carried out within our expected timeframe, we really appreciate you sharing this, and we’ll make sure feedback is taken on board. Best wishes, Pure Cremation Team

Posted 1 month ago

“Generally the service was good although a couple of the phone calls we were promised didn't happen.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to write a review. We’re sorry to learn about your experience, and we truly appreciate your feedback. We’d like to look into this further and ensure everything is addressed. Could you please contact us at customercare@purecremation.co.uk with your loved one’s full name and your preferred contact details? Please include "review" in the subject line so we can assist you as quickly as possible. Kindest regards, Pure Cremation Team

Posted 1 month ago

“Everyone I dealt with at Pure Cremation, were respectful, kind and professional. Would totally recommend the company”

Helpful Report

Posted 1 month ago

Thank you for sharing your experience with us. We're delighted to know that everyone you dealt with at Pure Cremation treated you with the care and respect you needed. Your recommendation truly means a lot to us, and we’re grateful to have been able to support you and your family. Kind regards, Pure Cremation Team

Posted 1 month ago

“Very good service, easy to communicate with, and professional service, but rather let down at the end by the " urn " so called which resembles a plastic box used for corn flakes.”

Helpful Report

Posted 1 month ago

Thank you for your feedback and for your kind comments about our service. We’re sorry to learn that the ashes container did not meet your expectations. We have carefully chosen the container for its strength, environmental credentials, and its ability to securely hold our unique ceramic identity disc. However, we completely understand that preferences can vary, and every family is welcome to send us an alternative urn—we’re always happy to place the ashes in a container of your choice prior to return. Your comments are appreciated and will be taken on board. Kindest regards, Pure Cremation Team

Posted 1 month ago

“Professional and caring with great help at such a time of sorrow for our family”

Helpful Report

Posted 1 month ago

Thank you for your kind feedback. All the best, Pure Cremation Team

Posted 1 month ago

“Overall a good, efficient, service. Only issue was the inability to confirm the approximate time of the commital or indeed, at the end of the scheduled day, whether it had actually taken place.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your valuable feedback with us. We’re pleased to hear that you found our team supportive throughout every stage of care. We also appreciate your comments regarding the timing of the cremation. Our care team will always confirm the date of the committal unless advised otherwise. However, we do not confirm an exact time, as there are various factors that can impact the schedule. We feel it would be unfair to provide a specific time that we cannot guarantee. That said, we genuinely value your feedback and will ensure it is shared with the relevant team for consideration. Best wishes, Pure Cremation Team

Posted 1 month ago

“Having never used this service before, the process was simple and conducted with respect and dignity. Only thing I would suggest is to put it to the family if they want a discussion or input when having the ashes delivered. That I found difficult, the lady was lovely, but the sympathetic hug whe leaving I felt was a tad forced.. and as I am a ‘hugger’ it didn’t feel natural, and I accept it’s a difficult situation, I personally would have rather accepted the ashes at the door without the ‘chat and hug’ I accept other people would have found that a lovely sentiment, but for me, it didn’t feel authentic.”

Helpful Report

Posted 1 month ago

Thank you for sharing your valuable feedback with us. It's great to know you felt your loved one was cared for with the respect and dignity they deserved. We also appreciate your feedback regarding the service provided when returning the ashes and would be grateful if you could contact us at customercare@purecremation.co.uk with your loved one's full name and preferred contact details. Please kindly include "review" in the subject line so we can assist you more efficiently. Kindest regards, Pure Cremation Team

Posted 1 month ago

“Getting the Pure Cremation and speaking to a person was fine and went well, but arranging for the passed person picked up from a hospital was a fight.”

Helpful Report

Posted 2 months ago

Thank you for taking the time to share your experience with us. Your feedback is very important, and we are concerned to learn of your experience. A senior manager is currently reviewing the concerns you’ve raised and will reach out to you directly as soon as possible. In the meantime, if there’s anything else we can do to assist you, please don’t hesitate to contact us at customercare@purecremation.co.uk or call us on 0800 033 7737. We’re here to help and ensure your concerns are addressed. Kind regards, Pure Cremation Team

Posted 2 months ago

“The service from Pure Cremation was mainly positive. The staff were helpful and supportive and receptive. Unfortunately, I only gave a 4 star review due to 2 reasons. Firstly, we were not contacted from Pure Cremation regarding the time of Mums ashes being returned despite being told we would receive an email the day before. Secondly, we received a letter addressed to Mum from Pure Cremation regarding a gift card. This was a number of weeks after she had died. As you can imagine, this was upsetting for my elderly father and myself.”

Helpful Report

Posted 2 months ago

Thank you for your feedback. We're glad you were satisfied with the service and found our team supportive and helpful during the arrangements. However, we are concerned to learn about your experience during the return of the ashes and the correspondence you received addressed to your Mum. We would like to look into this immediately and would kindly ask for further details so that we can address your concerns. Please email us at customercare@purecremation.co.uk, including "review" in the email subject and your Mum's full name, your full name and preferred contact details. If there is anything else we can do in the meantime, please let us know by calling us directly on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 2 months ago

“As a family we found the pure cremation team very thoughtful and helpful at every step of the difficult process. The only part i would have liked to be different was knowing the time of my mum's cremation. The day of the committal was difficult , wondering what time it would be happening. The lady that brought my mum home was so lovely and respectful.”

Helpful Report

Posted 2 months ago

Thank you for sharing your valued feedback with us. It's great to know you found our team helpful at every stage of care. We also greatly appreciate your feedback regarding providing the time of cremation. Our care team will always confirm the date of the cremation unless we are informed otherwise. We do not confirm an exact time due to various factors that can influence the schedule. We believe it would be unfair to provide a specific time if we cannot guarantee it will go ahead as planned. However, we will take your feedback on board and share it with the relevant team. Best wishes, Pure Cremation Team

Posted 2 months ago

“Overall a good service however phones calls with different staff members was confusing maybe better that only one person deals with you although all extremly polite and empathic”

Helpful Report

Posted 2 months ago

Thank you for leaving a review. We're pleased to hear that our team provided polite and empathetic support throughout. We appreciate your feedback about communication and will take it into consideration. Best wishes, Pure Cremation Team

Posted 2 months ago

“The people who collected my husband were extremely respectful and caring. The only issues I had were i would have liked to know the time of the cremation not just the day. When the ashes came home it was too quick and rushed. The lady seemed to be in such a hurry and wasn't anywhere near as respectful as I expected.”

Helpful Report

Posted 2 months ago

Thank you for taking the time to share your experience with us. Your feedback is important, and we appreciate you bringing these points to our attention. A senior manager is personally looking into the points you have raised and they will reach out to you directly at the earliest opportunity. If there's anything else we can assist you with in the meantime, please feel free to contact us at customercare@purecremation.co.uk or by calling us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 2 months ago

Pure Cremation is rated 4.8 based on 5,405 reviews