Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 5,686 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 27th July 2025

129

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“It took some time for the commital to take place but I am not sure where the fault lay. However, I was most impressed by the level of service received in arranging a cremation. A lady called Christine was most helpful and the ashes were delivered to me in the timeframe stated. I have recommended Pure Cremation since to many people.”

Helpful Report

Posted 1 week ago

Thank you for taking the time to leave a review. We really appreciate your kind feedback about the support provided by Christine and the timely return of the ashes. However, we're sorry to learn that the committal took longer than expected to take place. We will look into the arrangements more closely to better understand your feedback, and any insights will be shared with the relevant team. Kindest regards, Pure Cremation Team

Posted 1 week ago

“Pure cremation handled everything with my mum’s passing with dignity and respect. From collecting mum to delivering the ashes. The was a delay between of a few weeks prior to committal. Overall a good positive experience that made things easier during bereavement. Thank You”

Helpful Report

Posted 1 week ago

Thank you so much for your kind words and for sharing your experience. We're really pleased that you felt your mum was treated with dignity and respect throughout. We also appreciate your feedback about the time frame for the committal. We’ll look into this and pass on any feedback to the relevant team. Kindest regards, Pure Cremation Team

Posted 1 week ago

“Staff very kind & polite,kept me updated as events were happening.I felt as though there was a long wait for actual cremation to take place but obviously time slots are given by crematorium.I received my husbands ashes exactly 6 weeks after he passed away the lady that brought them was also extremely nice.The only thing that I really do not like is the container that my husbands ashes were returned in but unless you choose something yourself this is what you get.”

Helpful Report

Posted 2 weeks ago

Thank you for sharing this valuable feedback with us. It's good to know that you felt supported and informed at every step. We also appreciate your feedback regarding the urn that we provide. We will take this on board as we continue to look at ways we can improve the service we provide. All the best, Pure Cremation Team

Posted 2 weeks ago

“I had mixed feelings about how this would work. When my mum passed away the team were very efficient and Abbey was my contact. Abbey was helpful and informative. The whole process was efficent and as my mum wanted. The only thing I found difficult was not knowing the time my my mum was cremated as I would have liked to have known this.”

Helpful Report

Posted 3 weeks ago

Thank you for sharing your experience and your kind words about Abbey and the team. We’re really pleased to know that everything was handled as your mum had wished. We also appreciate your feedback about not knowing the time of the cremation. We will take this on board as we continue to review and improve the service we offer. Best wishes, Pure Cremation Team

Posted 3 weeks ago

“Friendly person when I made the call to arrange a cremation, a plan wasn't in place as the death wasn't expected. I was kept informed of timeliness. Ashes delivered back on a date that was convenient to me. Driver was very nice”

Helpful Report

Posted 3 weeks ago

Thank you so much for sharing your experience. We really appreciate your kind words about the care and support you received throughout. All the best, Pure Cremation Team

Posted 3 weeks ago

“Found dealing with them very easy and the people who collected my Mum and delivered her ashes very respectful. The only criticism I have that I would be told the date Mum’s ashes would be delivered by a phone call, this did not happen all I got was a email the night before and a tracking email on the day, this is makes it feel like an Amazon parcel not a loved one. I did get a phone call when they were in their way however. Also never received the gift card unless it arrived at my mothers address after it was vacated”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your experience with us. We understand how important and sensitive this part of the journey is for families and can see that, during a call on the 29th April, we spoke with you and confirmed the date your mother's ashes would be returned home to you. So that we can ensure we have fully addressed your concerns, and to provide further clarification around the gift card your mother was entitled to, a member of the team will be in contact with you directly. In the meantime, if there’s anything else we can do to assist you, please don’t hesitate to contact us at customercare@purecremation.co.uk or call us on 0800 033 7737. We’re here to help and ensure your concerns are addressed. Kind regards, Pure Cremation Team

Posted 4 weeks ago

“The process of arranging my wife's cremation was straightforward and stress free. However, this was clouded by being contacted one month later by a phone call informing me that I had not been charged for the private ambulance that collected my wife from home. I needed to pay a further sum of £254 approx to complete the service provided. At the time of the phone call I was very distressed and simply paid over the phone. Now, over five weeks later I feel that things could have been handled with a little more empathy. I appreciate that errors do happen but I merely state that this incident did leave me feeling let down by an otherwise perfect service.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your experience with us. We’re so pleased that you found the arrangement process straightforward and stress-free. Your feedback regarding the contact you received afterwards is genuinely appreciated, and we're sorry this left you feeling let down. A senior manager is currently reviewing what happened and will be in touch with you directly as soon as possible. If there's anything else we can do in the meantime, please don't hesitate to contact us at customercare@purecremation.co.uk or call us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 1 month ago

“The service provided by Pure Cremation has been of excellent quality , kindness and effciency with the slight exception of our initial engagement where on two occassions the information previously provided couldnt be located and we had to reprovide . That said everything else was handled with great respect, sympathy and business like effectiveness. We are very satisfied with the service provided and will be happy to reccommend Pure Cremation to anyone.”

Helpful Report

Posted 1 month ago

Thank you so much for your lovely and thoughtful feedback. We’re truly pleased to know that you felt supported with kindness, respect and we’re grateful for your recommendation. We're disappointed to learn about the need to resubmit paperwork. This isn’t the experience we aim to provide, and we’ll be looking into what went wrong. A member of our team will be in touch to discuss this with you directly, as your feedback is crucial in helping us improve. If there is anything we can do in the meantime, please feel free to contact us on 0800 033 7737. Best wishes, Pure Cremation Team

Posted 1 month ago

“Buying the cremation was easy and efficient. The member of staff was very pleasant and had an appropriate tone. Everything was made clear to me. On the day of the bereavement when I contacted Pure Cremation, that’s when I took issue with their provision. The member of staff asked me if I was alright: I thought that was inappropriate. I was sent a form to fill in with electronic signatures. When I returned it, I was then told it had to be live signatures and they needed to change the template. I had to do it all again and scan in the relevant pages. At such a sensitive time that’s not acceptable. It was also not acceptable not to be told this when the form was first sent. I asked the member of staff if there was anything else I needed to do as I was clueless. I was assured that was all. Three days later when I saw the solicitor his first question was whether I had contacted the registrar: I had not because of what Pure Cremation had told me and I had noticed a section on the registrar on their form. I should have been told to contact the registrar. There are staff training issues here. Thereafter, the service I received was good and professional. Staff were very helpful when I contacted them and kept me informed. The man who delivered the ashes was very pleasant, though the container looked like a cereal packet: I would have preferred an urn shape.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your experience. We are very sorry to learn that some aspects of our service did not meet your expectations at such a sensitive time. Your feedback has been shared with our senior team, and a senior manager is now reviewing the details of your experience in full. They will be in touch with you directly to respond to the concerns you’ve raised. In the meantime, if there’s anything we can do to support you further, please don’t hesitate to call us on 0800 033 7737. Thank you again for bringing this to our attention. Kindest regards, Pure Cremation Team

Posted 1 month ago

“The service was very good with one exception the initial contact on the night my husband died I found the caller very unsympathetic and asked a lot of questions which could be asked later but the rest was very good”

Helpful Report

Posted 1 month ago

Thank you for taking the time to leave a review. We're truly sorry to learn that your initial call with us did not meet your expectations. A senior manager will be reviewing the arrangements and they will get in touch with you as soon as possible. If there is anything we can do in the meantime, please don't hesitate to contact us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 1 month ago

“Easy to book in when Mum passed, process nice and simple. Phoned by a personal contact, which was fine, but I never spoke to him again. Took longer than I expected, but that's just modern Britain for you. I had to call them to check when they had collected, rather than them calling me, which was what they said they'd do. Very good service other than that.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your experience with us. It's good to know you were happy with the service overall. We really appreciate your feedback about the communication from our team. Your feedback is very important, and we truly value you bringing these points to our attention. A senior member of our team is currently looking into your feedback and will be in touch with you directly as soon as possible. If there’s anything else we can do to support you in the meantime, please feel free to call us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 1 month ago

“Everything happened as they promised. Simple, straightforward but always with care and respect.”

Helpful Report

Posted 1 month ago

Thank you for your wonderful review. We're so glad to hear that everything went as promised and that you felt cared for throughout the process. Your feedback means a lot to us. Kindest regards, Pure Cremation Team

Posted 1 month ago

“As a family, we found Pure Cremations to be very professional, and considerate. Communication was very good and the staff were really helpful, everything was taken out of our hands, which is what you need at a time of loss. When the ashes were delivered pure cremations were very compassionate towards my mum as she was on her own. I would recommend them 100%.”

Helpful Report

Posted 1 month ago

Thank you for your thoughtful review. We're truly glad to hear that our team's professionalism and communication made a difficult time a bit easier for you and your family. All the best, Pure Cremation Team

Posted 1 month ago

“The only disappointment I have is when my dad’s ashes arrived home and the “urn” he was in was like a biscuit tin. I wasn’t informed of if I had a choice of urn or not and it wasn’t explained to me which type of urn we would get. It’s reminds me of a biscuit tin on its side.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your thoughts with us. We're glad to hear you found our service efficient and felt well-informed throughout, it’s something we always aim for. We also appreciate your feedback about the urn. The urn we provide has been selected for its durability, eco-friendly design, and ability to hold our unique ceramic identity disc. That said, we completely understand that preferences vary, and families are very welcome to provide an alternative urn if they wish. We’ll make sure your comments are passed on and look at how we can make this option clearer going forward. Kindest regards, Pure Cremation Team

Posted 1 month ago

“We liked the the no fuss oranisation of cremation, it was quick and effecient, competively priced and communication was good, the only slight criticism was the container the ashes were in, a plastic box, for £50 from a company starting with AM, you can get a very nice aluminium with enamel coating I would humbly suggest that perhaps it would be nice to have a choice for the urn.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your experience with us. We're really pleased you found our service to be efficient and that you appreciated the communication you received from our team throughout the arrangements. We also value your feedback regarding the urn. We have carefully chosen our urn for strength and green credentials, as well as a design that can accommodate our unique ceramic identity disc. We do offer every family the option to send an alternative urn. However, we will look at ways at making this information clearer to families in the future and pass on your feedback to the relevant team. Best wishes, Pure Cremation Team

Posted 1 month ago

“Generally please with the service my only slight issue was I feel you could have kept me up to date a bit more frequently even if there was not to much to say.”

Helpful Report

Posted 1 month ago

Thank you for providing us with your valuable feedback. We are sorry that you felt the communication was not as frequent as you would have liked. We strive to keep families informed and in touch throughout every stage of the arrangements. We will review the level of communication you received to identify any areas for improvement. Thank you once again for bringing this to our attention. If there is anything more we can assist you with in the meantime, please let us know on 0800 033 7737. Best wishes, Pure Cremation Team

Posted 1 month ago

“For the mostpart my interaction with Pure Cremation was excellent - respectful, efficient, nice staff, value for money. My only criticism is that due to technical issues your end, the email that you tried to send me about my father's cremation date never got to me. The first I knew of it,was when a staff member called me the evening before, to say they'd noticed the email had bounced and suspected that I might not know about the committal. I was really shocked, and it upset me. I would say always phone relatives regarding this important piece of information. Do not send it by email. Thank you.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your experience with us. It's good to know you found our team to be efficient and respectful. Your feedback regarding the confirmation of your father's committal date is very important, and we truly appreciate you bringing these points to our attention. A senior manager is currently reviewing the concerns you’ve raised and will reach out to you directly as soon as possible. In the meantime, if there’s anything else we can do to assist you, please don’t hesitate to contact us at customercare@purecremation.co.uk or call us on 0800 033 7737. We’re here to help and ensure your concerns are addressed. All the best, Pure Cremation Team

Posted 1 month ago

“Professional and compassionate from start to finish, informative at each stage, always available if any questions or queries”

Helpful Report

Posted 2 months ago

We are glad to know that our team was able to provide compassionate support and keep you informed every step of the way. Your trust means a great deal to us. Kind regards, Pure Cremation Team

Posted 2 months ago

“Good especially the lady who I spoke to at the beginning. She kept me fully informed of what was going on and helped me to answer some questions about closure. I would like to have been told that the cremation have taken place and roughly when it was done through an email at the end of the day. Had no tracking of ashes but phonecall with a 2 hour window.”

Helpful Report

Posted 2 months ago

Thank you so much for your positive feedback about our team, it truly means a lot to us. We're very proud of our commitment to providing every family with a confirmed committal date. However, as with any crematorium, it's not possible to predict the exact moment the committal will begin. To avoid causing unnecessary worry or confusion, we’ve made the decision not to offer approximate times, as these can often change. However, we genuinely appreciate your feedback and will take it on board as we continue to review and improve our service. We're also very sorry to learn that you didn’t receive the email allowing you to track the return of your loved one’s ashes. We will look into this to understand what went wrong and ensure it’s addressed. All the very best, Pure Cremation Team

Posted 2 months ago

“Very efficient! , The only thing I didn't like was pure cremation plastered on the van, I'd prefer a bit more discretion”

Helpful Report

Posted 2 months ago

Thank you for your feedback and kind words about our efficiency. We also greatly appreciate your feedback regarding the wording on our private ambulance. In response to feedback like yours, we’re currently in the process of removing the "Pure Cremation" wording from our ambulances. These are being updated with our more subtle lotus flower logo to ensure a more discreet presence. We really appreciate you taking the time to share your thoughts with us. All the very best, Pure Cremation Team

Posted 2 months ago

Pure Cremation is rated 4.8 based on 5,686 reviews