Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,048 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 20th September 2025

131

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Excelent caring people who delt with things very sypatheticaly. only improvement was I didn't realise we could enclose tokens (in our case 4 Roses )with the coffin. If my Daughter had't asked we wouldn't have it may be we hadn't read everything but if the question was asked to everyone it would be nice. We have elderly family and everyone celebrated her life in their own way. but replicating the 4 roses ment we were united although apart.”

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Posted 1 year ago

Thank you for sharing your touching review and for letting us know how our team cared for you. We appreciate your feedback about including items with the coffin and will pass this on to ensure we continue to offer the best service to the families who turn to us. Kind regards, Pure Cremation Team

Posted 1 year ago

“Takes slightly longer than I expected for whole journey however customer care and communication , clear , concise and totally trustworthy”

Helpful Report

Posted 1 year ago

Thank you for taking the time to leave your review, and for your kind words. We can see that it did take slightly longer than we would normally expect to be able to proceed with your loved one's cremation due to discrepancies in the legal paperwork, but we are glad that the team were able to resolve this promptly with your guidance. All the best, Pure Cremation Team

Posted 1 year ago

“Very good”

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Posted 1 year ago

Thank you for taking the time to share your experience with others. The whole team greatly appreciates your feedback. Kindest regards, Pure Cremation Team

Posted 1 year ago

“Very friendly, helpful and patient. Answered my questions even on a weekend when there was only emergency staff covering. My only niggle, and the reason I only gave 4 stars, was I had to keep calling for updates on where my loved one was.”

Helpful Report

Posted 1 year ago

Thank you for sharing your experience with us. Your feedback is important, and we thank you for bringing these points to our attention. A senior manager will personally look into the points you have raised and they will contact you directly as soon as possible. If you need further help in the meantime, please email us at customercare@purecremation.co.uk or call us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 1 year ago

“Polite knowledgeable service. Excellent customer service and very happy with the outcome”

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Posted 1 year ago

Thank you for taking the time to share your experience and for your wonderful feedback. All the best, Pure Cremation Team

Posted 1 year ago

“On the whole yes they did a very good job our family was satisfied with the contact we had with the very friendly staff The only part which did upset me is the fact wherever you live in the country your loved ones are taken to Andover for cremation I did believe they would be handled locally on reflection Pure cremation did not at any time tell me any different.”

Helpful Report

Posted 1 year ago

Thank you for sharing your feedback with us and for your kind comments about the team. We want to assure you that a senior manager has been asked to look into the points you have raised and they will be in contact directly. If there is anything we can do in the meantime, please feel free to contact us at customercare@purecremation.co.uk or you can call us directly on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 1 year ago

“Pure cremation provided a positive experience for our family, and the passing of my dad. The men who collected my dad were respectful, friendly and took the time to explain the process and talk to myself and my mum for 20 minutes after collecting my dad. They were very kind. The next day pure cremation called me to reassure us that my dad arrived in the early hours of the morning and he was in their care. From then on the communication was above and beyond. They rang to confirm cremation date, delivery of ashes etc. The team were all very friendly and kind and although I was not keen on my dads choice of a direct cremation instead of traditional funeral, I was very impressed with the personal service they provided at this difficult time. Pure cremation constantly kept in touch with us via telephone and email, confirming payment, the receiet of death certificate etc. The lady who delivered my dads ashes to me at home rang and gave me an hours timeslot and arrived in a black plain car and was polite and kind. The ashes were in a bag and this wasnt obvious to my neighbours. Overall a positive experience with this company, the only reason they loose a star is for the following reasons; I was charged £250 pounds for a rapid collection of my father (I rang at 5.30pm to arrange collection and was given a time of 22.30pm. I then had to leave my dads house and return later. I felt this was far too long to wait, but the team did call me around 8.30pm, to say they would be earlier and collected my father at 9.30pm ish. The changing of times caused further stress on top of an already upsetting and stressful weekend. The van also had pure cremation written all over it. I felt this was an advertisement of some sort, and tbh I was relieved it was dark when they collected my dad, so it wasnt so obvious to the neighbours what was happening. It was not at all private. I also think requesting payment in 48 hours in far too soon. A week would be more suitable, as when dealing with grief, the first 48 hours are dreadful and having to think about paying a funeral company is the last thing anyone wants. This aside, I would still recommend this company and I was impressed with their care, compassion and service.”

Helpful Report

Posted 1 year ago

Thank you for your kind comments about our team and for taking the time to share your experience. We would like to look into the points you have raised and would kindly ask you to provide us with more information about your experience. You can send this to us at customercare@purecremation.co.uk, please include your father's full name, along with your preferred contact details. Best wishes, Pure Cremation Team

Posted 1 year ago

“My late husband chose Pure Cremation as he didn’t want any fuss or funeral because of warring relatives. Initial contact was long and drawn out as the lady who took my call was training. I was asked for personal information about my husband’s death and the lady said “smashing” which I thought was highly inappropriate and upsetting. The second time I spoke to them it was extremely repetitive and monotonous to say the least. It took a long time to get a registrars appointment because of Easter and they needed the green slip from them in order for him to be cremated. Altogether the time was really long before I got my husband home, from his passing on 19.3.24 to 22.4.24.”

Helpful Report

Posted 1 year ago

Thank you for taking the time to share your experience with us. Your feedback is important, and we appreciate you bringing these points to our attention. A senior manager will personally look into the points you have raised and they will reach out to you directly at the earliest opportunity. If there's anything else we can assist you with in the meantime, please feel free to contact us at customercare@purecremation.co.uk or by calling us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 1 year ago

“We chose an attended cremation and it was lovely. We decided to sing some hymns, have poem , and a short pray. We decided on this type of funeral service so we could have a joyous memorial service at my sisters home town, 100 miles away and then bury her ashes in Mum and Dads grave. She had come to live with us to be looked after several years ago. I do feel this as a perfect solution not only because of the distance but it was less traumatising for my young grandchildren who wanted to say good bye.”

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Posted 1 year ago

It sounds like you created a beautiful and meaningful farewell for your sister. Thank you for taking the time to share your experience with us. Kindest regards, Pure Cremation Team

Posted 1 year ago

“Everything went smoothly and as it should. Answered any questions i had and explain the procedure. All efficient.”

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Posted 1 year ago

Thank you for taking the time to share your experience of our care. It has been a privilege to support you. Kindest regards, Pure Cremation Team

Posted 1 year ago

“Amazingly helpful and friendly service. Generally very good at keeping you up to date with the process, and very supportive. My only (small) criticism would be down to a delay in letting me know about returnin my wifes ashes, due to a bout of illness in one of their departments. Whilst I understand that this can happen, it was a bit disappointing to be promised a phone call, and for it not to happen.”

Helpful Report

Posted 1 year ago

Thank you for taking the time to share your feedback with us. We are concerned to hear about your experience, we understand how vital communication is at such a sensitive time and we would expect all promised contact to be made. We have raised this with a senior manager to look into and they will be in contact shortly. Kind regards, Pure Cremation Team

Posted 1 year ago

“Very friendly staff. Felt like a bit more communication would of been nicer. Also, got the wrong wrap design on the ashes. The lady that delivered the ashes was amazing. So nice and understanding. Overall a really good easy and straightforward service.”

Helpful Report

Posted 1 year ago

We're truly grateful for your kind words about the service provided by our dedicated team. Thank you for taking the time to share your feedback with us, we will ensure these points are raised with the relevant team. Best wishes, Pure Cremation Team

Posted 1 year ago

“The guys who collected my late mother were very professsional as has the rest of the team that I dealt with. My advice to others is to book an appointment with the registar as soon as possible to obtain the death certificate, have a web cam that will allow you to position it above any documents Pure Crem require rather than trying to move a laptop with a built in camera around to do the same thing. I would suggest that Pure Crem need need to rethink the design of their cremation urns. My mother's wish was to join my late father in a single urn and it was not an easy transfer and caused some issues but I got there in the end. Making it easier would take away any distress.”

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Posted 1 year ago

Thank you for taking the time to leave a review, and sharing your experience. Your valued feedback has been taken on board and will be passed to the relevant team. All the best, Pure Cremation Team

Posted 1 year ago

“Very sensitive and efficient service. Kept in touch well, Even tough I had to change the date of delivery of mum's ashes, P Cremation were very helpful .”

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Posted 1 year ago

Thank you for highlighting the support that you have received, these words mean the world to us. All the best, Pure Cremation Team

Posted 1 year ago

“Kept up to date most of the time but although told I would be informed when my loved one was in your care, instead I had to ring to find out and what made it worse had been in your care for 5 days.”

Helpful Report

Posted 1 year ago

We are concerned to learn of your experience and would like to look into your feedback further. Could you please provide us with more information including your loved one's full name? We will then look into this immediately. You can send this to us at customercare@purecremation.co.uk. Kind regards, Mia

Posted 1 year ago

“Very good, apart from putting wrong address to Farnborough instead of Chelsea London. Also taking longer than expected to get his Ashes back to Chelsea, than the 5 days after cremation that was quoted more like 10 days. Fortunately I hadn’t made any arrangements for his arrival.”

Helpful Report

Posted 1 year ago

Thank you for providing us with feedback following your experience. As what you have advised does not match our normal process and timescales, we have asked a manager to look into the matter and provide you with a response directly. Should you have any questions in the meantime then please contact customercare@purecremation.co.uk Kind regards, Mia

Posted 1 year ago

“Pure cremation took a lot of the hassle out of dealing with a difficult time. They kept me up to date with progress regularly and the cremation was completed in a timely manner. I was, however, a little surprised that they demanded immediate payment. Whilst I was able to cover the cost, I am sure many people might need to juggle funds to cover the cost. I found this element stressful.”

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Posted 1 year ago

Thank you for taking the time to share your experience, it's great to know that our support made things a little easier at such a difficult time. Looking after a loved one comes first. If your loved one passes away at home, in a nursing home or hospice we will not ask for any money before we set out. We do require full payment before booking the cremation. In all other cases, we ask for full payment before bringing your loved one into our care. Kind regards, Mia

Posted 1 year ago

“Communication good at the start of the process but arranging the return of the Ashes very disappointing.”

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Posted 1 year ago

We appreciate your time in reviewing our service. Kind regards, Chloe

Posted 1 year ago

“Does what it says on the tin. Surprised they do not have a representative in the East of England otherwise. Very happy with the service given.”

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Posted 1 year ago

Thank you for taking the time to leave a review. Kind regards, Mia

Posted 1 year ago

“Very impressed everyone I spoke to was very professional and helpful. My only concern is the time it took for the phones to be answered on the day I was reporting the death.”

Helpful Report

Posted 1 year ago

Thank you for taking the time to share your valued feedback with us. We apologise that it took longer than expected to reach our team, we are continuously monitoring this to ensure the easiest experience for those needing to reach us at an already difficult time and this feedback will help us to continue to refine our service. Kind regards, Mia

Posted 1 year ago

Pure Cremation is rated 4.8 based on 6,048 reviews