Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,321 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 16th February 2026

137

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Someone was giving my brother details they were not supposed to because I was the one that was down to deal with it I was not informed when my dad was at the crematorium I had to phone at 3.30 on the day of crematorium because nobody told me anything I then find out that the crematorium happened at 9.50 after being anxious all day waiting for the phone call then when the ashes were delivered they didn't even come in the house they stood at the door giving me the ashes and didn't seem to care it was like getting my shopping delivered if my dad knew it was going to be like this he would never have done a pure cremation I would never recommend pure cremation to anyone”

Helpful Report

Posted 2 weeks ago

Thank you for taking the time to share your experience with us. Your feedback is important, and we appreciate you bringing these points to our attention. A senior manager is personally looking into the points you have raised and they will reach out to you directly at the earliest opportunity. If there's anything else we can assist you with in the meantime, please feel free to contact us at customercare@purecremation.co.uk or by calling us on 0800 033 7737. Kind regards, Pure Team

Posted 2 weeks ago

“It was my mother in laws choice, as far as I’m concerned driven by day time TV advertising and her wish to take the cost and worry away from us. Having watched one of the ads, it’s not a reality in experience.”

Helpful Report

Posted 3 weeks ago

Thank you for taking the time to share your thoughts. We would welcome the opportunity to better understand your experience. If you're willing, please contact us at customercare@purecremation.co.uk with any additional information, and a member of the team will review your feedback and be in touch. If you would like to speak to our team in the meantime, please don't hesitate to reach out to us on 0800 033 7737. Kindest regards, Pure Team

Posted 3 weeks ago

“They did not keep to their contractual obligations. I did not get my partners ashes so could not put her to rest as she would have wanted. I can't grieve properly as they have ruined my life.”

Helpful Report

Posted 1 month ago

Thank you for your review. It is inappropriate for us to mediate in family disputes, and we must act in accordance with our legal and professional obligations based on the documentation provided. We are truly sorry that you are facing this difficult situation and for the distress caused by family disagreements. Best wishes, Pure Team

Posted 4 weeks ago

“I find your ‘Pure’ ads on TV totally offensive to be fair! Myself and my family organised a beautiful, dignified, unrushed and totally respectful cremation for my Mum through a private funeral company and we wouldn’t have had it any other way. Your adverts are so fake and the actress you use is annoyingly condescending. Therefore I wouldn’t touch you with a barge pole.. thanks but definitely no thanks!”

Helpful Report

Posted 1 month ago

Thank you for sharing your thoughts and opinion. We understand that everyone has different preferences when it comes to something as personal as making funeral arrangements, and it is clear that the service you organised for your mum meant a great deal to you and your family. At Pure, we simply aim to offer an alternative for those who feel a traditional funeral does not reflect their wishes, giving families the freedom to say goodbye in their own way. We know our approach will not be right for everyone, and that's ok. We appreciate you taking the time to give feedback on our TV advert and we will make sure this is shared with the relevant team. Many thanks, Pure Team

Posted 1 month ago

“I enquired about their service approximately 4 years ago but they continued to send info in the post and phoning me, and despite me blocking the caller number, they would call from a different number. I complained but still I received voice mail. I have just received an apologetic email after using the 'contact us' option to contact them on the website but I did write in capitals and used the f-word to grab their attention. I hope that's the end of the harassment.”

Helpful Report

Posted 1 month ago

Thank you for leaving a review. We’re sorry to read your feedback. This is certainly not the experience we want anyone to have. We would like to look into your experience and make sure all contact is stopped. Please email us at customercare@purecremation.co.uk, including "review" in the email subject, with your full name and the phone number that you have been receiving the calls on, so we can put things right. If you need to speak to us in the meantime, you can also reach us on 0800 033 7737. Kind regards, Pure Team

Posted 1 month ago

“Once you show an interest in this company they never leave you alone. Constantly calling you! If I wanted to contact them I would do so. I asked them to stop calling but they persist . Very off putting.”

Helpful Report

Posted 2 months ago

Thank you for taking the time to share your feedback with us, it is truly valued and it has been taken on board. We apologise for any inconvenience that may have been caused by our team's contact. We have removed your number from our contact list, to prevent any future calls. If there is anything else we can do in the meantime, please do let us know. You can contact us via email at customercare@purecremation.co.uk or on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 2 months ago

“Please remove your fake actress on tv does nothing but put people off of your services . No crematorium service is rushed as she says . And how does she know what goes on behind the scenes . Know one is present !!”

Helpful Report

Posted 3 months ago

Thank you for taking the time to share your thoughts and feedback with us. We will pass this on to the relevant team to take on board. Kind regards, Pure Team

Posted 3 months ago

“Mother inlaw passed on 30/09/25. Arranged a pure cremation 3/10/25, was all lovely & compassionate until after payment was made, which was more expensive than advertised may I add. Had to chase you up for updates every step of the way. We were given numerous excuses, from the hospital not completing paperwork correctly to you had the incorrect telephone number for us. NOW, my mother inlaw is supposed to be brought home to us today 5/11/25 as arranged. My husband is on the phone to you now as I write this & being told that Mum will not be brought home today but Friday now & there's a 4 hour time slot you're giving us. You're not delivering a sofa, it's OUR MOTHER. We're supposed to be travelling up north on Friday for her scattering ceremony on Saturday. I Will be taking this further & will be contacting the ombudsman. If people want a compassionate service that's dignified for their loved one, then go to a local funeral director. DO NOT USE PURE CREMATION UNDER ANY CIRCUMSTANCES.”

Helpful Report

Posted 3 months ago

Thank you for taking the time to share your feedback with us. We would like to look into your concerns further and would kindly ask you to provide us with more information about your experience, including your loved one's full name and the preferred contact details of the person handling the arrangements.. This will help us address your feedback more effectively. You can send this to us at customercare@purecremation.co.uk by including "review" in the email subject. We will then look into this immediately. Kind regards, Pure Team

Posted 3 months ago

“Just contacted pure creamaton re. A query spoke to a very polite pleasant helpful lady who immediately gave me helpful advice.👍”

Helpful Report

Posted 3 months ago

Thank you for taking the time to leave a review. We're really pleased that you had such a positive experience speaking to our team and appreciated their helpful advice. Best wishes, Pure Cremation Team

Posted 3 months ago

“I have elderly parents who are not in good health. When they are watching television they are constantly being bombarded with "Pure Cremation" adverts multiple times throughout the same day, and from week to week. I do think you should think about people's feelings and emotions rather than promoting the business all of the time.”

Helpful Report

Posted 3 months ago

Thank you for your review. We deeply value sensitivity and professionalism in all our interactions, and we appreciate you sharing this feedback with us. We will pass it on to our team to take on board. Kindest regards, Pure Cremation Team

Posted 3 months ago

“Awful company. I lost my beautiful brother in May and this company made my awful. Never spoke to the same person even though I was assured that the same person would deal with it. Wrong information regarding the cremation and the delivery of the ashes. Offered me £150 compensation which I found an insult as if this was about money 🥲 I'm taking this to the ombudsman and I have found out that the person who owns the company can not be contacted 😔 PLEASE DON'T GO NEAR THIS COMPANY 😔”

Helpful Report

Posted 3 months ago

Thank you for taking the time to share your feedback. At Pure Cremation, we always aim to provide the highest standard of care and support. However, we will always review any feedback to make improvements where needed. We can see that we have thoroughly looked into your experience and your feedback has been carefully reviewed and shared with our team. If there is anything we can do, please don't hesitate to contact us on 0800 033 7737. Best wishes, Pure Cremation Team

Posted 3 months ago

“Awful experience on the phone. Everything read from a script - tons of irrelevant information. And £500 more expensive than the local undertaker.”

Helpful Report

Posted 3 months ago

Thank you for taking the time to leave a review. With a Pure plan, everything you need is included. Some other providers charge additional fees, or to return jewellery, for a bigger coffin, for collection from home or to return the ashes. We include everything that is needed for a respectful cremation, so there’s nothing more for you or your family to pay. However, we're sorry to hear about your experience during your call. We will reach out to you shortly to better understand your feedback. Kindest regards, Pure Cremation Team

Posted 3 months ago

“My mothers ashes where brought back to me in a cardboard box wasn’t expecting that”

Helpful Report

Posted 5 months ago

Thank you for taking the time to leave a review. We are concerned by your feedback as it does not reflect our usual service and we would appreciate the opportunity to look into this further. As your review was submitted anonymously, we’d be grateful if you could get in touch with us directly at customercare@purecremation.co.uk, including your mother’s full name and your preferred contact details. Please mention "review" in the subject line so we can ensure your enquiry is prioritised and addressed promptly by a senior manager. Kind regards, Pure Cremation Team

Posted 5 months ago

“Ii think it's very insensitive you asking for reviews when people are still grieving,we lost our dad on 7th Aug and he organised everything through you, the ashes were only delivered on 4th Sept, so won't be giving any reviews.”

Helpful Report

Posted 5 months ago

Thank you for taking the time to share your feedback with us. We're very sorry if the review invitation felt insensitive; that is never our intention. Your thoughts are valuable and will help us improve our processes. We believe that honest feedback from families who have experienced our care can be really helpful for other families who are thinking about our services for their loved ones. That said, we want to emphasise that the review invitation is completely optional, and there’s no pressure to provide feedback. Best wishes, Pure Cremation Team

Posted 5 months ago

“I was disappointing we were unable to see my husband and my step son was unable to see his father because renovations were being done. We had a very disappointing experience. I will not be recommending”

Helpful Report

Posted 5 months ago

Thank you for taking the time to leave a review. We would like to look into your feedback further. A senior manager will review the arrangements in detail and will be in contact directly. If there is anything we can do in the meantime, please don't hesitate to contact us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 5 months ago

“Big mistake, should have read some of the many poor reviews you've got. There's no way I would tell anyone to go with your lot. I was so stressed all the way through, not good. Perhaps instead of sending me one of your replies ( which are all virtually the same) you should give me my money back. I didn't realise that most funeral directors do just a cremation and similar in price, plus probably on your doorstep.”

Helpful Report

Posted 5 months ago

Thank you for making us aware of your concerns. We can see that this has already been raised internally, and a letter has been sent to you addressing your concerns. However, a member of the team will be in contact with you to ensure this has been received and provide reassurance that the points raised have been addressed. All the best, Pure Cremation Team

Posted 5 months ago

“A letter of complaint has been sent.”

Helpful Report

Posted 6 months ago

Thank you for taking the time to leave a review. A senior manager is currently reviewing the concerns you’ve raised, and we will reach out to you directly as soon as possible. In the meantime, if there’s anything else we can do to assist you, please don’t hesitate to contact us at customercare@purecremation.co.uk or call us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 6 months ago

“I was told that Tracey was dealing with my Mum's cremation. I was called and given the information of when the committal would take place. Feeling obviously overcome with grief, I asked if we could attend the committal after all? I was met with what could only be described as rudeness, and told that if we went ahead with that decision, the committal could not commence on the original date. We decided to leave it as it was, but Tracey asked if we would like to be informed to which I said yes please. The committal I assumed went ahead, but we didn't receive any call at all. We were also asked to chose a picture for the urn. I chose a beautiful autumn tree scene. When the ashes were delivered, the picture on the urn was bluebells. To say I was disappointed is an understatement!”

Helpful Report

Posted 7 months ago

Thank you for sharing your experience. We're really sorry to learn that things haven’t gone as expected and we'd like the opportunity to understand more about what happened. As your review was posted anonymously, please could you email us at customercare@purecremation.co.uk with your mum’s full name and the best way to contact you? If you add “review” to the subject line, a senior member of the team will make sure it’s picked up quickly. If there is anything more we can do in the meantime, please contact us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 7 months ago

“Don’t ask for a quote they will pester you by text and phone for months!”

Helpful Report

Posted 7 months ago

“My extended family as no info on what is happening with the funeral cremation and what or when the ashes will arrive to my extended family we have no input what so ever”

Helpful Report

Posted 7 months ago

Thank you for sharing your feedback with us. For the protection of both the deceased and their loved ones, we can only communicate directly with the nominated representative chosen at the time of arrangement. We would kindly suggest reaching out to them directly. Alternatively, they are welcome to contact us and provide permission for us to speak with you about the arrangements. Please email us at customercare@purecremation.co.uk with your full name, the name of the person in our care, and include the word "Review" in the subject line so that we can look into your feedback in more detail. If there is anything more we can do in the meantime, please call us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 7 months ago

Pure Cremation is rated 4.8 based on 6,321 reviews