Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,047 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 20th September 2025

131

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I have elderly parents who are not in good health. When they are watching television they are constantly being bombarded with "Pure Cremation" adverts multiple times throughout the same day, and from week to week. I do think you should think about people's feelings and emotions rather than promoting the business all of the time.”

Helpful Report

Posted 3 days ago

Thank you for your review. We deeply value sensitivity and professionalism in all our interactions, and we appreciate you sharing this feedback with us. We will pass it on to our team to take on board. Kindest regards, Pure Cremation Team

Posted 2 days ago

“Awful company. I lost my beautiful brother in May and this company made my awful. Never spoke to the same person even though I was assured that the same person would deal with it. Wrong information regarding the cremation and the delivery of the ashes. Offered me £150 compensation which I found an insult as if this was about money 🥲 I'm taking this to the ombudsman and I have found out that the person who owns the company can not be contacted 😔 PLEASE DON'T GO NEAR THIS COMPANY 😔”

Helpful Report

Posted 4 days ago

Thank you for taking the time to share your feedback. At Pure Cremation, we always aim to provide the highest standard of care and support. However, we will always review any feedback to make improvements where needed. We can see that we have thoroughly looked into your experience and your feedback has been carefully reviewed and shared with our team. If there is anything we can do, please don't hesitate to contact us on 0800 033 7737. Best wishes, Pure Cremation Team

Posted 2 days ago

“Awful experience on the phone. Everything read from a script - tons of irrelevant information. And £500 more expensive than the local undertaker.”

Helpful Report

Posted 1 week ago

Thank you for taking the time to leave a review. With a Pure plan, everything you need is included. Some other providers charge additional fees, or to return jewellery, for a bigger coffin, for collection from home or to return the ashes. We include everything that is needed for a respectful cremation, so there’s nothing more for you or your family to pay. However, we're sorry to hear about your experience during your call. We will reach out to you shortly to better understand your feedback. Kindest regards, Pure Cremation Team

Posted 1 week ago

“My mothers ashes where brought back to me in a cardboard box wasn’t expecting that”

Helpful Report

Posted 1 month ago

Thank you for taking the time to leave a review. We are concerned by your feedback as it does not reflect our usual service and we would appreciate the opportunity to look into this further. As your review was submitted anonymously, we’d be grateful if you could get in touch with us directly at customercare@purecremation.co.uk, including your mother’s full name and your preferred contact details. Please mention "review" in the subject line so we can ensure your enquiry is prioritised and addressed promptly by a senior manager. Kind regards, Pure Cremation Team

Posted 1 month ago

“Ii think it's very insensitive you asking for reviews when people are still grieving,we lost our dad on 7th Aug and he organised everything through you, the ashes were only delivered on 4th Sept, so won't be giving any reviews.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your feedback with us. We're very sorry if the review invitation felt insensitive; that is never our intention. Your thoughts are valuable and will help us improve our processes. We believe that honest feedback from families who have experienced our care can be really helpful for other families who are thinking about our services for their loved ones. That said, we want to emphasise that the review invitation is completely optional, and there’s no pressure to provide feedback. Best wishes, Pure Cremation Team

Posted 1 month ago

“I was disappointing we were unable to see my husband and my step son was unable to see his father because renovations were being done. We had a very disappointing experience. I will not be recommending”

Helpful Report

Posted 1 month ago

Thank you for taking the time to leave a review. We would like to look into your feedback further. A senior manager will review the arrangements in detail and will be in contact directly. If there is anything we can do in the meantime, please don't hesitate to contact us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 1 month ago

“Big mistake, should have read some of the many poor reviews you've got. There's no way I would tell anyone to go with your lot. I was so stressed all the way through, not good. Perhaps instead of sending me one of your replies ( which are all virtually the same) you should give me my money back. I didn't realise that most funeral directors do just a cremation and similar in price, plus probably on your doorstep.”

Helpful Report

Posted 1 month ago

Thank you for making us aware of your concerns. We can see that this has already been raised internally, and a letter has been sent to you addressing your concerns. However, a member of the team will be in contact with you to ensure this has been received and provide reassurance that the points raised have been addressed. All the best, Pure Cremation Team

Posted 1 month ago

“A letter of complaint has been sent.”

Helpful Report

Posted 3 months ago

Thank you for taking the time to leave a review. A senior manager is currently reviewing the concerns you’ve raised, and we will reach out to you directly as soon as possible. In the meantime, if there’s anything else we can do to assist you, please don’t hesitate to contact us at customercare@purecremation.co.uk or call us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 3 months ago

“I was told that Tracey was dealing with my Mum's cremation. I was called and given the information of when the committal would take place. Feeling obviously overcome with grief, I asked if we could attend the committal after all? I was met with what could only be described as rudeness, and told that if we went ahead with that decision, the committal could not commence on the original date. We decided to leave it as it was, but Tracey asked if we would like to be informed to which I said yes please. The committal I assumed went ahead, but we didn't receive any call at all. We were also asked to chose a picture for the urn. I chose a beautiful autumn tree scene. When the ashes were delivered, the picture on the urn was bluebells. To say I was disappointed is an understatement!”

Helpful Report

Posted 3 months ago

Thank you for sharing your experience. We're really sorry to learn that things haven’t gone as expected and we'd like the opportunity to understand more about what happened. As your review was posted anonymously, please could you email us at customercare@purecremation.co.uk with your mum’s full name and the best way to contact you? If you add “review” to the subject line, a senior member of the team will make sure it’s picked up quickly. If there is anything more we can do in the meantime, please contact us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 3 months ago

“Don’t ask for a quote they will pester you by text and phone for months!”

Helpful Report

Posted 3 months ago

“My extended family as no info on what is happening with the funeral cremation and what or when the ashes will arrive to my extended family we have no input what so ever”

Helpful Report

Posted 4 months ago

Thank you for sharing your feedback with us. For the protection of both the deceased and their loved ones, we can only communicate directly with the nominated representative chosen at the time of arrangement. We would kindly suggest reaching out to them directly. Alternatively, they are welcome to contact us and provide permission for us to speak with you about the arrangements. Please email us at customercare@purecremation.co.uk with your full name, the name of the person in our care, and include the word "Review" in the subject line so that we can look into your feedback in more detail. If there is anything more we can do in the meantime, please call us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 4 months ago

“I phoned in November 2024 to enquire. I decided not to use their services. Im still getting phone calls even now which i find upsetting as my Mother passed late November. I've since blocked the number but only today I recieved another automated message. I don't feel this service should hound people due to the sensitive nature”

Helpful Report

Posted 4 months ago

Thank you for bringing this to our attention, and please accept our sincere apologies for the upset caused. We’re truly sorry to learn that you’ve continued to receive contact after deciding not to go ahead with our service, especially following the loss of your mother. This is certainly not the experience we want anyone to have, and we completely understand how upsetting it must be. We take concerns like this very seriously and we would appreciate the opportunity to look into this in more detail and ensure your contact preferences are fully respected. Please contact us at customercare@purecremation.co.uk with "review" in the email subject and include the phone number where you were contacted, so we can resolve this as quickly as possible. If there is anything more we can do in the meantime, please do not hesitate to contact us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 4 months ago

“My wife arranged a Pure Cremation in the hope that it would save her family anguish, but sadly it added to it. She passed away in the Saturday at 1710 and I did not get to say good bye to her, she was picked up from Torquay and taken to Andover nobody informed me that this had happened, I had to ring around to try and find where she was. I asked Pure if I could come and say goodbye they said that they do not have that facility but I could pay for a comittal, which I did, no service just looking at her coffin. I want to say that all the staff except for one were extremely kind, the one kept referring to her as my mam even though I corrected him. This may be a cheaper option financially but emotionally it is very expensive, I’m still struggling, I’m aware that it’s only been one month. Would I recommend this NOT A CHANCE.”

Helpful Report

Posted 5 months ago

Thank you for bringing this to our attention. We're sorry to learn about your experience and take your concerns seriously. A senior member of our team has been assigned to review the arrangements and will be in touch with you directly soon. In the meantime, if there’s anything else we can assist with, please don’t hesitate to reach out via email at customercare@purecremation.co.uk or by calling 0800 033 7737. Kind regards, Pure Cremation Team

Posted 5 months ago

“The service I received was diabolical. I asked to be kept informed by telephone throughout but the only contact I had was a voicemail letting me know that a date had been set for my mum's committal and that an email would be sent to me regarding the same and would I please confirm that the date was okay, which I did. I did not hear from Pure letting me know that my mum was in their care (although they say they sent a message... my entire mailbox disagrees (and it should have been a phone call anyway). I also did not get confirmation that the committal was going ahead until my husband phoned and asked the day before and I also was not told that it had happened. The next communication I got was from someone arranging to deliver mum's ashes back to me. This was set up and their driver phoned me on the day and informed me that she would be delivering mum's ashes back to me between 1pm and 3pm which was fine but, when she arrived, she could not wait to get out of the door. I had been led to believe that they would stay and have a chat/cup of tea. I am not impressed and very much regret using Pure. Me and my husband were going to use them but have 100% changed our minds.”

Helpful Report

Posted 5 months ago

We’re truly sorry to learn of your experience, and we would like to look into your feedback further. Could you please contact us at customercare@purecremation.co.uk with your mother's full name and your preferred contact details? We can then review the arrangements in detail and get in touch to discuss this with you. Please kindly include "review" in the subject line so we can assist you more efficiently. If there is anything we can do in the meantime, please contact us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 5 months ago

“In a word awful. I'm afraid that I have nothing to commend this company. Every interaction was conducted as a business transaction. There was no thought, no empathy, no condolences, appalling. My first contact was a voice mail saying call us back, it didn't say please accept our condolences, please call back when you can accpeting that this is a difficult time. When I then spoke with the operative, after 15 mins of going through forms I reminded him that it would have been nice if had offered condolences at the start of the call. It's not even done as part of a script. All other contact was the same, shamefully poor and shows no respect at all for relatives greiving. If you are considering using this company, please don't.”

Helpful Report

Posted 6 months ago

Thank you for taking the time to bring this to our attention. We are concerned to learn of your experience and would like to look into your feedback further. Could you please provide us with more information, including your loved one's full name and your preferred contact details? We will then look into this immediately. You can send this to us at customercare@purecremation.co.uk by including "review" in the email subject. If there is anything we can do in the meantime, please let us know by calling us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 6 months ago

“You get a quote from them and then they 'hound' you by text, email and phone calls!”

Helpful Report

Posted 7 months ago

Thank you for taking the time to leave a review. We apologise for any inconvenience caused by the follow-up contact from our team. We would like to look into your experience in more detail to ensure we address it appropriately. We will reach out to you in a private message via your review to ensure that your details are promptly removed from our contact list. Thank you once again for your feedback, it is valued and taken seriously. If there is anything we can do in the meantime, please let us know. You can contact us on 0800 033 7737 or via email at customercare@purecremation.co.uk. Kind regards, Pure Cremation Team

Posted 7 months ago

“Ashes delivered to incorrect address. My father had arranged, when taking the plan out, for his remains to be delivered to me, his daughter, rather than his home. On his death, we changed this so he was returned to his wife. On subsequent calls with Pure Cremation we were told they only return ashes Monday to Friday. I asked what the process was on receipt and was told they would give paperwork, including how to open the container. I decided this would be too upsetting for my mother so asked to change the address back to mine. This is where something went wrong. I was transferred to despatch, spoke to a lovely lady who changed the address and confirmed to expect the driver at 9.30 am as we were first on the route. I was told I would be emailed the day before to confirm delivery. I didn't get this, or any email to confirm the date of return of ashes. On the delivery day, I called after 10am to check where the driver was. Pure Cremation said they would check. The driver called about 10 minutes later to say he would be there in the hour. No mention of why delayed or to confirm address. I then had a message from my mother to say my dad was delivered to her. This was exactly not we wanted. I would not recommend Pure Cremation. Yes, I could have asked the driver to confirm delivery address, I could have asked the call centre person to confirm the address but I am dealing with death adminstration, a bereaved mother and working, it shouldn't fall to the family to ensure there aren't procedural failures. Pure Cremation should have a system in place to check and double check.”

Helpful Report

Posted 9 months ago

Thank you for sharing your feedback with us. We are concerned to hear of your experience. We would like to look into this further and would be grateful if you could contact us at customercare@purecremation.co.uk with your father's full name and your preferred contact details. A senior manager will look into the concerns you have raised and be in direct contact to provide a full response. If there is anything else that we can do in the meantime, please let us know. Kind regards, Pure Cremation Team

Posted 9 months ago

“Unsolicited mail from this company with whom I have never had any dealings. Are they buying lists of names, DOB etc and then targeting older people such as myself? The letter actually came with this quote on the front of the envelope: “Start 2025 with some good news”. Totally tactless and inappropriate. They should be ashamed of themselves.”

Helpful Report

Posted 9 months ago

Thank you for taking the time to share your valuable feedback with us. We want to assure you that your comments about the wording used in our mailing will be taken into consideration and they have been shared with the relevant team. We mail to individuals who have offered their marketing permissions via a survey or via another form of data collection method. We would like to confirm that we do not hold any of your data. We work with a data broker company called PDV Limited (PDV), under a licensing agreement. Please note that PDV does not share any data with us directly. PDV acts on our behalf as a data processor and acquires data for our marketing to send to individuals. They source individuals who may be interested in our product, using the legal basis of Legitimate Interest. The data is then sent directly to the printer on our behalf. There is no further processing of the data after the mailing unless the individual requests one of our free guides by contacting us. In the meantime, we have contacted you privately to confirm your address details so that we can promptly remove them from our mailing list. If there is anything more we can do, please let us know. You can contact us on 0800 033 7737 or via email at info@purecremation.co.uk. Kind regards, Pure Cremation Team

Posted 9 months ago

“If it wasn’t for the lovely lady who delivered my Grandad back to me you would have got a zero!!! My Grandad died at 1pm on the 22nd of November , the nursing home called to let you know at 1:30pm and by 1:33pm a young girl called my phone asking me all types of questions, I asked her “Please can you call back in a bit” he’s literally not even cold, she was rude and COMPLETELY out of order and wouldn’t listen to my requests causing me to feel pressured into completing the phone call there and then, I was in floods of tears and she just didn’t care. I will NEVER recommend”

Helpful Report

Posted 9 months ago

Thank you for taking the time to share your experience with us. Your feedback is important, and we appreciate you bringing these points to our attention. A senior manager is personally looking into the points you have raised and they will reach out to you directly at the earliest opportunity. If there's anything else we can assist you with in the meantime, please feel free to contact us at customercare@purecremation.co.uk or by calling us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 9 months ago

“I am still waiting for my gift voucher if £200”

Helpful Report

Posted 11 months ago

Thank you for taking the time to leave a review. We will reach out to you directly to look into this for you. Please let us know if there is anything else we can help with in the meantime. You can contact us via email at customercare@purecremation.co.uk or on 0800 033 7737 Monday to Friday 08:30 - 20:00, Saturday 09:00 - 17:00. Kindest regards, Pure Cremation Team

Posted 11 months ago

Pure Cremation is rated 4.8 based on 6,047 reviews