Dear Richard,
Thank you so much for your fantastic 5-star review! We're thrilled to hear that your phone was exactly as described and that your experience was hassle-free. Your satisfaction is our top priority, and we're grateful for your kind words.
We look forward to serving you again in the future!
Warm regards,
Team Smart Cellular
“I sent two phones into sell, the price I was quoted was not met, and was offered a stupid price, I have asked for my phones to be returned numerous times and I’m still battling for them to be returned. I would not use this company or recommend them.
I was told my phones were with the returns department and would be shipped back last Monday. And I’m still getting offers to sell, they are not listening to my request.”
“Great company I have purchased lots of phones from these people over the past 5 to 6 years and the quality is impeccable. Don't hesitate to use them.”
Dear Reviewer,
Thank you so much for your fantastic 5-star review! We’re thrilled to hear that you've trusted us with your phone purchases over the years. Your praise for our quality keeps us motivated, and we’re delighted that you feel confident in recommending us!
We truly appreciate your continued support and look forward to providing you with excellent service in the future!
Warm regards,
Team Smart Cellular
“Be great if someone would actually reply to my emails. Then try to send more yo claim ear pods which should have been sent already. Email now and it says your inbox is full. Can someone get in touch”
Dear Laura,
Thank you for bringing your concerns to our attention. We’re truly sorry to hear about the issues you’ve encountered with email communication and the claim for your ear pods. We strive to provide timely support, and we understand how frustrating it can be when things don’t go as expected.
Rest assured, your feedback will be taken seriously, and we will work on resolving the issue as quickly as possible. Please know that we appreciate your patience during this time.
Warm regards,
Team Smart Cellular
“I had ordered 14 pro max in good condition which says scratches but genuinely I received the pristine device from company with complementary gifts for slight delay.
Happy customer😎”
Dear Siarah,
Thank you so much for your wonderful 5-star review! We’re absolutely delighted to hear that you received a pristine device and enjoyed the complementary gifts. Your happiness is our priority, and it’s great to know you’re a satisfied customer!
We can’t wait to assist you again in the future!
Warm regards,
Team Smart Cellular
Dear Shirley,
Thank you so much for your amazing 5-star review! We’re thrilled to hear that our team was able to match your price after regrading. Your satisfaction means the world to us, and we’re glad we could provide you with the great service you deserve!
We appreciate your support and can't wait to assist you again in the future!
Warm regards,
Team Smart Cellular
Dear Joanna,
Thank you so much for your fantastic 5-star review! We're thrilled to hear that you had a great experience with our service from start to finish and that you got the best deal while trading in your iPhone 14. Your satisfaction is our top priority, and your kind words truly motivate us!
We look forward to serving you again in the future!
Warm regards,
Team Smart Cellular
Dear Reviewer,
Thank you for your fantastic 5-star review! We’re delighted that you found great value in our service. Your praise truly energizes our team and encourages us to keep providing the best experience possible!
We appreciate your support and look forward to serving you again soon!
Warm regards,
Team Smart Cellular
“I got a new replacement iPhone 15 from apple (covered in Apple care) and didn't need it anymore as already purchased a new phone. Was quoted £400 by Smart Cellular, when they received it they said it has been re-graded to £280. Big wasted of time and chalk this down to another re-seller quoting high and delivering low.”
Hi Phil, we're truly sorry to hear about your experience with the trade-in process. We understand how disappointing it is to receive a lower valuation than expected, and we apologize for the inconvenience this caused you.
Your feedback about the quoting process is invaluable, and we take it very seriously. We aim for transparency and want to ensure that all our customers feel valued and informed throughout their transactions.
Please don’t hesitate to reach out to our support team so we can address your concerns and work towards a resolution. Your satisfaction is important to us, and we’d like the chance to make things right.
Best wishes,
Team Smart Cellular
“I had an awful experience with Smart Cellular when trying to trade in my Samsung S23 Ultra. Initially, I was quoted £360 for my handset — a fair and agreed price confirmed by email. I sent the phone in good faith, expecting a smooth process.
Once they received the phone, everything changed. The company started backtracking on the offer, claiming various issues and trying to negotiate the price down — at one point offering as little as £150–£200. After pushing back repeatedly, they then delayed returning my phone for weeks, despite multiple promises that it would be sent “by Friday” or “within 48 hours.”
The communication was inconsistent, unprofessional, and evasive. I was bounced between different people (Jake, Shelly, Siarah, Ian) who all seemed to say different things. I had to send multiple follow-ups just to get updates.
Only after persistent complaints did they finally agree to pay the original quoted amount of £360 — but by then, the entire process had taken over a month of unnecessary stress and chasing.
This company’s trade-in process feels misleading and borderline dishonest. They lure you in with a good quote, then drastically reduce the offer once they have your phone in their possession.
If you value your time, sanity, and your device — stay far away from Smart Cellular. There are far more transparent and professional options out there.”
Hi Amir, we’re truly sorry to hear about the frustrating experience you've had with our trade-in process. It's completely understandable to feel let down after receiving a different offer than initially quoted, and we apologize for the stress it caused you.
Your feedback about communication and delays is invaluable, and we take these concerns seriously. We strive for transparency and professionalism in our services, and it's disheartening to know we didn’t meet your expectations.
Please reach out to our support team directly, as we want to ensure we address your concerns and provide the resolution you deserve.
Thank you for your patience and understanding.
Best wishes,
Team Smart Cellular
“DO NOT ORDER FROM THIS COMPANY!
I ordered an iphone, and was promised delivery in 2 days. I was sent a shipment email with a tracking number from Royal Mail, however, they never received the phone. The company either lied or the phone went missing but I never received it. I emailed and spoke to 'Scott' on the phone multiple times and he promised me a refund on numerous occasions, but I never received anything back from them. I have had to claim the money back from my credit card company.
It is absolutely shocking how these cowboys can get away with this. They should be shut down.”
Hi there, we’re genuinely sorry to hear about the unfortunate circumstances surrounding your order. It’s completely understandable to feel frustrated when expectations aren’t met and communication doesn't deliver on promises.
We appreciate you sharing your feedback, and we want to assure you that we take such matters seriously. We aim for transparency and customer satisfaction, and we regret that we didn’t provide that in your experience.
Please do reach out to our support team directly so we can address your concerns and work towards a resolution. Your satisfaction is important to us, and we’d like a chance to make things right.
Warm regards,
Team Smart Cellular
“03/10/2025
I have sent in brand new unactivated totally unused iPhone 15 plus valued on their website for £510. The iPhone was never handled for more than a few mins only to take a video of the condition. I then get a email from Smartcellular that they have regraded the phone to £198 mentioning the camera is faulty. Looking at other reviews here, this seems very fraudulant. I have been trying since 9am today and cannot get through to someone as off 15:42. I have sent emails and awaiting contact. I will update here to let all know what happens!!
Update: 13/10/2025
I have spoken to them on the phone as well as communicated with via email on multiple occasions. At first i spoke to Aron whom called me to ask what price i was willing to sell my phone. I told him that your team was lying about the condition of the phone and he told me they would speak to a Manager and get back but has not. Via email again on two occasions they dismiss the fact around the condition of the phone but have asked me twice how much i am willing to sell the phone. In the email they wrote they will increase the offer to £205 including the postage that i paid for, i obviously refused.
I am emailed them that i want my phone back in the condition i sent it to them(brand new). Its been nearly two weeks since they have virtually stolen my brand new iphone.
I will continue updating here...”
Hi ZB, we sincerely apologize for the distress you've experienced with your recent transaction. It's completely understandable to feel frustrated when there are issues regarding the condition of your device and the communication from our team.
We appreciate you taking the time to update us, and we assure you that your feedback is essential in helping us improve our service. We want to resolve this matter for you and will investigate your concerns thoroughly.
Please reach out directly to our support team, and we’ll prioritize your case to ensure a resolution as quickly as possible.
Thank you for your understanding and patience during this time.
Best wishes,
Team Smart Cellular
Dear Reviewer,
Thank you for your amazing 5-star review! We’re thrilled to know that you’re enjoying your phone in excellent condition and found it to be a great value while arriving well-packaged. Your kind words about our service mean a lot to us!
We truly appreciate your feedback and can’t wait to have the pleasure of serving you again!
Best wishes,
Team Smart Cellular
Dear Reviewer,
Thank you for your outstanding 5-star review! We’re so pleased to hear that you're satisfied with the condition of your purchase and found great value in it. It’s wonderful to know that delivery was prompt as well. Your high recommendation means a lot to us!
We appreciate your feedback and look forward to serving you again soon!
Warm regards,
Team Smart Cellular
Dear Jade,
Thank you so much for your brilliant 5-star review! We're thrilled to know that you experienced excellent service from start to finish and appreciated our trade-in pricing and quick payment. Your high recommendation means the world to us!
We truly value your feedback and can’t wait to assist you again in the future!
Warm regards,
Team Smart Cellular
“False Promises, Withheld Devices & Police Report Filed (ROC-33150-25-0123-04)
I sent two devices to Smart Cellular for trade-in — both were accepted, yet the company refused to make payment or return my property.
Devices & Order Numbers:
iPhone 16 Pro Max 256 GB – Order No. SC56591
Samsung Galaxy Z Flip 7 – Order No. SC56594
Despite fulfilling all requirements, including providing valid ID multiple times, Smart Cellular repeatedly broke their own Terms & Conditions and misled me throughout.
Between 8–13 October 2025, I received a series of contradictory, unprofessional, and false statements from their staff:
Shelly (8 Oct) – Promised the returns team would begin “immediately” once order numbers were provided. No return was initiated.
Jake (9 Oct) – Promised an “ASAP” return after I confirmed my address — nothing was sent.
Richard (9 Oct) – Demanded five additional documents (proof of address, ID, proof of purchase, contract status, ownership), none of which are required by their published T&Cs.
Jake (10 Oct) – Claimed my iPhone 16 Pro Max “had already been dispatched” — completely false, as no dispatch occurred.
Arthur (10 Oct) – Threatened to “keep or destroy” my devices unless I sent extra ownership documents — an unlawful and unethical statement.
Aeron (call on 10 Oct 15:53) – Apologised and personally promised to resolve the issue by Mon 13 Oct (14:00–15:00) with full payment or return + compensation. He never called back, and nothing was done.
Even after these broken promises, Smart Cellular still refused to refund my £20.50 postage costs, claiming returns are only refunded if devices are “accepted” — despite both already being accepted and verified.
Their behaviour clearly violates their own Terms & Conditions and the Consumer Rights Act 2015.
After exhausting all communication channels, I issued a formal complaint and gave them 48 hours to resolve the matter. They failed to do so.
This case has now been reported to Warwickshire Police under reference ROC-33150-25-0123-04 for investigation into unlawful retention of goods.
This entire experience has been time-consuming, distressing, and unacceptable.
Smart Cellular’s staff have shown no accountability and no willingness to resolve what should have been a simple transaction.
I strongly advise others:
Do not send your devices or ID to Smart Cellular. Their promises are inconsistent, their customer service is evasive, and they have failed to honour their own written commitments.”
Hi YG, we’re truly sorry to hear about the distressing experience you've had with our service and the issues surrounding your devices. It’s completely understandable to feel frustrated when communication seems lacking and expectations aren’t met.
We appreciate you bringing this to our attention, and we want to assure you that your feedback will be taken seriously. We strive to provide excellent service and clear communication, and it’s disheartening to learn that we fell short in your case.
Please reach out to our support team directly, so we can investigate your situation further and work towards a resolution. Thank you for your patience as we work to improve.
Warm regards,
Team Smart Cellular
Hi John, we're really sorry to hear about your experience and the confusion regarding your offer. We understand how disappointing it can be to receive unexpected changes, and we sincerely apologize for any lack of communication you've faced.
Your feedback is crucial for us, and we want to address your concerns as quickly as possible. Please reach out to our support team, and we’ll work to assist you right away.
Thank you for your understanding during this time.
Kind regards,
Team Smart Cellular
“Well where do I start!! I ordered the phone 3 weeks ago today and it arrived today, I was originally told it would be delivered on the 19th Sep I had to message over 40 times to keep being told they will chase up, its been dispatched, there are delays etc etc, then I got a tracking number after 2 weeks but still nothing was sent out for another 6 days, so when it arrived today it wasn't the colour I ordered and they sent an iPhone charging lead, the phone I ordered was a Samsung”
Hi Tracy, we sincerely apologize for the frustration you've experienced with your order and the mix-up regarding your phone. It’s completely understandable to feel let down when expectations are not met, especially after such a long wait.
We genuinely appreciate your feedback as it helps us improve our services. Please reach out to our support team so we can investigate this issue further and work towards a resolution for you.
Thank you for your patience during this challenging time.
Warm regards,
Team Smart Cellular
Dear Glenn,
Thank you for your fantastic 5-star review! We're delighted to hear that your iPhone 14 Pro arrived quickly and in excellent condition. It’s great to know that you find it working well for you and that you feel the price was reasonable.
We truly appreciate your feedback and look forward to serving you again in the future!
Warm regards,
Team Smart Cellular
Dear Reviewer,
Thank you so much for your wonderful 5-star review! We’re thrilled to hear that you are very happy with your phone and that you had a positive experience with us. Your satisfaction is our top priority, and we can't wait to assist you again in the future!
Warm regards,
Team Smart Cellular
Dear Reviewer,
Thank you for your fantastic 5-star review! We're so glad to hear that your phone arrived well-packaged and in great condition, and that the setup was easy for you. Good communication is important to us, and we're happy to know you found our service satisfactory at a good price.
We appreciate your support and look forward to serving you again!
Warm regards,
Team Smart Cellular
