“After much research, I bought an iPhone from Smart Cellular. Reasons: Price was excellent and warranty - 24 months - was unmatched.
Delivery was very quick and the phone appears to be in better condition than I expected - they rated as 'good', I'd say was excellent.
Too early to know how it will perform over time but looks very promising.”
Hi there,
Thank you for your review. We’re thrilled to hear that the iPhone offered excellent value, a strong 24-month warranty, and fast delivery, with the phone arriving in even better condition than expected. If you need anything else, we’re here to help.
Warm regards,
Team Smart Cellular
“Ordered 2 iPhone 15, after 9 days waiting the items haven't arrive and customer service is just really bad, impossible to speak with anyone, chat takes ages to respond and no solution, these where a Christmas present for my daughters. Asked for refund and silence since then. Avoid this company”
Hi Miguel,
Thank you for sharing your feedback. We’re really sorry you’ve had this experience.
Please note that orders are dispatched using insured, trackable courier services, with standard UK delivery usually within a few working days and tracking details provided by email once the parcel has been shipped. If a phone is not received within the expected timeframe, customers are able to contact the customer service team to review the tracking, arrange a resolution, or request a refund in line with the delivery and returns policies.
To check the status of your order please email sales@smartcellular.co.uk with your order number so that we can urgently review your case and arrange a suitable resolution.
We’ll prioritise your request and keep you updated until it’s resolved.
Kind regards,
Team Smart Cellular
“Would give them 0 stars if possible. Ordered a "Like new" iphone 16 on 18/11/25, took several days to confirm dispatch and then gave me a tracking number to another order. When I queried, they then sent me another tracking number (suspect mine was never sent) when it did arrive it had deep scratch and dead pixel on screen (not like new) and didn't contain the box I paid extra for either. Returned it the next day and was received 03/12/25. Queue multiple calls and emails to understand when I'd receive my replacement. Told numerous lies on the phone (when someone answered) "Its due to be dispatched", "Its being dispatched tonight", numerous emails too, responding similar, then someone said it hadn't even been inspected yet. Now at 19/12/25 trying to claim refund as still hadn't received device and had to go elsewhere due to it being a xmas present for my daughter. I've now asked for legal details as I'm out of pocket £500+ over xmas with no refund in sight.”
Hi James,
We’re really sorry for the inconvenience you’ve experienced with your order.
Please note that orders are dispatched using insured, trackable courier services, with standard UK delivery usually within a few working days and tracking details provided by email once the parcel has been shipped. If the refund is not processed within the expected timeframe, customers are able to contact the customer service team.
You can reach us at sales@smartcellular.co.uk, and we’ll prioritise your case to arrange a resolution in line with our returns policy.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for your review. We’re thrilled to hear that the iPhone 13 was exactly as described, in excellent condition, and great value, with fast delivery. If you need anything else, we’re here to help.
Warm regards,
Team Smart Cellular
“I ordered an i phone from smart cellular 4/12/25 in plenty of time for it to arrive by22/12/25 considering the busy time of year .I have sent messages just to be told it would arrive in a day or so . I have also phoned and found it hard to talk to someone and when I did they said they would look into it but still nothing . I decided to go with smart cellular as I had a recommendation but I regret it now . It is now 18/12/25 and still no phone . Really disappointed with this company and will not recommend or buy again . Very shoddy communications”
Hi there,
We’re really sorry for the inconvenience caused. Please contact our support team at sales@smartcellular.co.uk with your order number and any details, and we’ll prioritise your case for swift resolution.
We’ll make this right.
Kind regards,
Team Smart Cellular
“Third purchase made from Smart Cellular over the last few years. All family members were very pleased with their gifts which were delivered promptly.”
Hi there,
Thank you for your review. We’re thrilled to hear that this is your third purchase and that all family members were pleased with the gifts and that delivery was prompt. If you need anything else, we’re here to help.
Warm regards,
Team Smart Cellular
“just recently purchased a iphone 13 on the 29 nov it’s the 15th still no phone i had to do a dispute with my bank as i tried to call and i reach out to no response that i had to actually purchase the same phone thru ismash which arrived next day impressive service avoid this company to much problems that is not worth the stress”
Hi there,
We’re really sorry for the inconvenience caused. Please contact our support team at sales@smartcellular.co.uk with your order number and any relevant details, and we’ll prioritise your case to get an update, replacement, or refund arranged as quickly as possible.
We’ll make this right.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for your review. We’re glad to hear you’re enjoying the phone and the service at a great price. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“The order (for a pristine iPhone 14) took a couple of weeks to be fulfilled despite apparently being in stock.
When updates were requested on the order the phone and live chat were never answered and emails were responded to in an erratic fashion with replies being received in a couple of days.
When the phone was finally received this was grade C at best - the screen had scratches, the camera had scratches and the case was damaged in several places.
This was meant to be an xmas present for my daughter, her first phone and this rubbish.
I've asked for a refund/replacement of appropriate quality - we'll see how they respond.
Personally, I would save you self the hassle of dealing with this company and buy from a reputable company where you can trust the quality of refurbished goods.”
Hi Nigel,
We’re really sorry for inconvenience caused. We’d like to make this right as quickly as possible.
Please contact our support team at sales@smartcellular.co.uk with your order number. We’ll prioritise your case and work to resolve it promptly.
We’ll make this right.
Kind regards,
Team Smart Cellular
Hi Amy,
We’re really sorry you haven’t received your phone or any updates. Please contact our support team at sales@smartcellular.co.uk with your order number and any relevant details, and we’ll prioritise your case and arrange an update or replacement as quickly as possible.
We’ll make this right.
Kind regards,
Team Smart Cellular
“If I could give 0 stars I would, we ordered two phones on the 1st December, delivery stated 3rd December. We are now on the 12th December and still no phones. They won't refund, won't reply, won't answer the phone.”
Hi there,
We’re really sorry for the inconvenience you’ve experienced. Please contact our support team at sales@smartcellular.co.uk with your order number and any relevant details, and we’ll prioritise your case for swift resolution.
We’ll make this right.
Kind regards,
Team Smart Cellular
“The worst company I have ever dealt with.
Royal Mail returned my order after a failed delivery and 9 days later I am still awaiting confirmation of a refund or re-delivery. They don't answer the phone or reply to emails.”
Hi there,
We’re really sorry for the inconvenience caused. Please contact our support team at sales@smartcellular.co.uk with your order number and any details, and we’ll prioritise your case for swift resolution.
We’ll make this right.
Kind regards,
Team Smart Cellular
Hi there,
Thank you for your review. We’re glad to hear your delivery was quick. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“I purchased a iPhone 15 pro max, what a lovely phone, exactly how it was described, works perfectly. Really pleased with the service from smart cellular.”
Hi Pete,
Thank you for your review. We’re thrilled to hear you’re enjoying the iPhone 15 Pro Max and that it matched the description. If you need any assistance, we’re here to help.
Warm regards,
Team Smart Cellular
Hi Adam,
Thank you for your review. We’re glad to hear you experienced very good service and great customer care. If you need anything else, we’re here to help.
Kind regards,
Team Smart Cellular
“First of all, do NOT be fooled by the fake 5 star reviews. You can tell that they are clearly made up as they include no detail and have similar phraseology.
LOOK at the 1 star reviews- I am GUTTED to be having to write this as I was clearly suckered into purchasing a phone from them. Still no money back despite multiple phone calls (pointless answering machine) and the occasional email promising me my replacement device is ready for dispatch.
Do check out Facebook where smart cellular customers have been shockingly treated.
Incorrect phone delivered - not even correct colour and phone looked like it had gone 12 rounds with Mike Tyson - battered and scratched all over- they sold it as ‘excellent’ condition.
Be wary of dodgy sales/ returns responses too that are evidently just keeping you hanging on whilst they hold on to your money. I’ve had to contact my credit card.
Another little trick is that they only give you small ‘insurance’ for the inevitable return. You have to pay out more to ensure the correct amount.
DO NOT USE THIS COMPANY! However much the price looks enticing, don’t believe it!
Merry Christmas to everyone except Smart Cellular x”
Hi there,
We’re really sorry for the inconvenience caused. Please contact our support team at sales@smartcellular.co.uk with your order number and any relevant details, and we’ll prioritise your case to arrange a swift resolution in line with our delivery and returns policies.
Kind regards,
Team Smart Cellular
“Absolutely shocking company to be honest! Ordered iPhone 11 Pro Max for my daughter in gold with apple box that payed extra for! Well to start off with it turned up a day late thick wasn’t a issue… but now I have it it’s not the right colour it’s came in silver when ordered specifically gold, the apple box I payed for didn’t come instead a cardboard box with the pin for taking SIM card out was pressed into the back of phone in the packaging shock
Had damaged the back of the phone !!! I’d definitely not recommend this company and would warn you to avoid if I was you! Absolutely fuming what a joke of a company should be ashamed!”
Hi there,
We’re sorry to hear about the inconvenience caused. Please contact our support team at sales@smartcellular.co.uk with your order number and any photos of the item. We’ll prioritise your case and arrange a replacement or refund as quickly as possible.
We’ll make this right.
Kind regards,
Team Smart Cellular
“Perfect purchasing experience. However the warranty process is flawed and ridiculous. Took twenty onedays to obtain returns label. then ten days to acknoeldege what was going to happen and then a further 14days and still no phone, We travel to Australia tomorrow and now without a phone! Each time I callled customer services I was either hung up on or the line cut or no answer at all. Mental a company can operate like this. Buyers be aware sales great aftecare awful!!”
Hi there,
We’re truly sorry for the trouble you’ve experienced. Please contact our support team with your order details. We’ll prioritise your case and arrange a resolution as quickly as possible.
We’ll make this right.
Kind regards,
Team Smart Cellular
Hi Serena,
Thank you for your wonderful review. We’re thrilled to hear you had an excellent experience with our service and that our products arrived in great condition and well packaged. We appreciate your kind words and look forward to assisting you again in the future.
Warm regards,
Team Smart Cellular
Hi there,
Thank you for your review. We’re glad your phone arrived in pristine condition and that you’re happy with the 24-month warranty. We apologize for the inconvenience caused. If you need anything else, we’re here.
Warm regards,
Team Smart Cellular
