“Phone sales shocker. Untrustworthy.
Poor. Slow. Unreliable. Lack of stock. Shop elsewhere.
Attempted to buy a Google Pixel 8 Pro. Delay upon delay. Eventually I cancelled and they promised a refund. No refund provided. Promises such as providing updates by 5pm the following day were never met. They offered to refund directly to bank details but never followed through.
After a long delay I initiated chargeback via credit card, and hit upon the issue of Smart Cellular not having provided an invoice. This was only provided after I gave a deadline with a consequence of raising a complaint with citizen advice and trading standards.
Disappointing, but not surprising from a poor company.
Go elsewhere if you want a reliable company and a satisfactory phone purchase.”
Hi there,
We’re sorry to hear about the delays, the refund issue, and the trouble with the invoice. If you’d like us to look into this further, please contact our support team with your order details and we’ll assist.
Kind regards,
Team Smart Cellular
“Be wary - hook web price/protracted haggling tactics ...
I'm not a fan of the tactic of a hook web headline offer with an incentive and then offered a drastically reduced purchase price after sending the phone in ie web offer £115 reduced to £16.50 which included 10% extra! Apparently even though phone looked after and always kept in a case, a 'professional LED light' inspection showed minor marks and scratches. What followed was to and fro haggling, despite requesting a return several times, over nearly 2 weeks until agreement sum reached (£70) which was then paid promptly. Would it not have been better to offer a realistic web/offer on inspection price and be done with it ....”
Hi there,
Thank you for sharing your feedback. We’re sorry to hear about the impression you got from our pricing and haggle process. We value honesty and transparency, and we’ll take your comments onboard to improve how offers are presented and how valuations are communicated.
If you’d like to discuss this further or have any unresolved concerns, please reach out and we’ll assist promptly.
Kind regards,
Team Smart Cellular
Hi Suzanne,
Thank you for your feedback. We’re sorry to hear about the poor customer service and the delays you experienced with delivery. This isn’t the standard we aim for, and we appreciate you bringing it to our attention.
We’re reviewing our processes to improve communication and speed, and we’ll use your comments to help prevent similar issues in the future. If you’d like us to look into your order details specifically, please share your order number and we’ll investigate promptly.
Kind regards,
Team Smart Cellular
“I ordered an iPhone 14 Pro in Excellent condition. The phone arrived quickly but I wouldn’t say it’s in Excellent condition - there are too many scratches on it. Most of the scratches are on the edges so they’re obscured by a phone cover but there is one on the screen. The phone is working fine so far but it’s early days - I’m glad to know there’s a 24-month warranty.”
Hi there,
Thank you for your review. We’re sorry to hear about the inconvenience caused. We’re glad the device is functioning well and that you’re covered by the 24-month warranty. If you’d like further assistance, please let us know and we’ll be happy to help.
Warm regards,
Team Smart Cellular
“Smart Cellular sadly let themselves down by promising a 2 day dispatch time but only did this after 10 days following several email & WhatsApp reminders that I sent & ultimately a demand to cancel the order if not dispatched to me within 24hrs. On the positive side when I did finally receive the iPhone I was quite pleased with its “excellent “ condition.”
Hi there,
Thank you for your review. We’re sorry to hear about the delay experienced. We’re glad the iPhone arrived in good condition, and we appreciate your patience. If there’s anything further we can assist with, please let us know.
Warm regards,
Team Smart Cellular
“Phone is in good working order, as advertised. Unfortunately, it was several days late - one of my main reasons for buying from you was I needed a handset fairly quickly - this didn’t happen and didn’t get my handset for well over a week.”
Dear Reviewer,
Thank you for your feedback. We're happy to hear that the phone is in good working order and we apologise for the inconvenience caused.
If you’d like, we can look into any available options to make this right for you now.
Warm regards,
Team Smart Cellular
“Original phone arrived promptly. However the GPS did not work so I returned it within the 30 days. Communication as to when a replacement would be sent was poor and I sent a 1 star review. Eventually some 17 days after the phone was received I received a replacement which works well.”
Dear John,
Thank you for taking the time to update your feedback. We’re glad to hear that your replacement phone has now arrived and is working well.
We sincerely apologise for the inconvenience caused.
We truly appreciate your patience, and we’re pleased we could get everything resolved for you. If you ever need any further assistance, we’re always here to help.
Thank you again for giving us the opportunity to put things right.
Warm regards,
Team Smart Cellular
“Be great if someone would actually reply to my emails. Then try to send more yo claim ear pods which should have been sent already. Email now and it says your inbox is full. Can someone get in touch”
Dear Laura,
Thank you for bringing your concerns to our attention. We’re truly sorry to hear about the issues you’ve encountered with email communication and the claim for your ear pods. We strive to provide timely support, and we understand how frustrating it can be when things don’t go as expected.
Rest assured, your feedback will be taken seriously, and we will work on resolving the issue as quickly as possible. Please know that we appreciate your patience during this time.
Warm regards,
Team Smart Cellular
“Phone was in good condition but took much longer to arrive than expected. At the start they also took ages to reply to emails but then that it got better. Overall okay”
Dear Customer,
Thank you for your review! We're glad to hear that the phone was in good condition upon arrival. We sincerely apologize for the delays you experienced in shipping and communication at the beginning. Your feedback helps us improve our processes and we appreciate your understanding as we worked through these issues.
We hope to serve you better in the future!
Warm regards,
Team Smart Cellular
“🚨 AVOID SMARTCELLULAR! No premuim delivery🚨
I recently ordered an iPhone from Smartcellular, which advertised "Free Premium Next Day Delivery" in bold letters on their website. However, my order did not arrive the next day as promised—it took 3 days to arrive, and I received no updates or apologies for the delay.
What’s even more disappointing is that after reaching out to their customer support via email multiple times, I received no response. It's unacceptable that a company refuses to acknowledge their mistakes or make any effort to resolve issues.
I was expecting quality service, but instead, I’ve been met with silence and poor communication. If you're thinking about ordering from them, I’d strongly reconsider. False advertising, terrible customer service, and no accountability!
I will not be shopping here again, and I’d advise others to stay away unless you’re okay with being ignored.
#Smartcellular #CustomerServiceFail #FalseAdvertising #DisappointedCustomer”
Dear Amit,
We sincerely apologize for the experience you had with your order and understand your frustration regarding the delivery and lack of communication from our team. It’s disappointing to hear that we did not meet your expectations, especially considering our promise of premium service.
Your feedback is incredibly valuable, and we are committed to addressing these issues to prevent them in the future. We're currently reviewing our customer support processes to ensure timely responses and better communication with our valued customers.
Thank you for bringing this to our attention, and we hope you'll consider giving us another chance in the future.
Warm regards,
Team Smart Cellular
“Phone (Samsung S10e) was great price and in pristine condition.
Next day delivery only happened after they had located phone.
15% discount code was offered but did not work. After some time on live chat I was told I had to spend over £150 to qualify but neither their website or the first person on live chat who sent me the code told me this.
Communication was poor - 0330 is not working, 0203 number constantly says you are 'second in queue' then seconds later tells you there are no customer service staff to assist and cuts you off.
Overall very happy with phone & would give 5 stars for phone but customer service, website discount info and and communications require attention.”
Hi Stephen,
Thank you for your feedback! We're pleased to hear that you are happy with your Samsung S10e and that it arrived in pristine condition. However, we sincerely apologize for the issues you experienced with delivery, the discount code, and communication. Your concerns are important to us, and we will certainly address these areas for improvement.
We appreciate your understanding and hope to provide a smoother experience in the future!
Warm regards,
Team Smart Cellular
“I recently placed 2 separate orders. 1 for an iPhone and 1 for a samsung. The Samsung was part of the next day delivery promotion but it didn't arrive the next day! After chasing it up it arrived after 3 days. The iphone wasn't part of the next day delivery deal but took a couple of weeks to arrive which was longer than expected. Overall not a bad experience as the phones arrived in the condition expected and the prices were reasonable once the discount code had been applied. They also said I'd get free earpods but they haven't shown up yet but it seems I have to email to request them so will see.”
Dear Valued Customer,
Thank you for taking the time to share your experience with us. We're glad to hear that both phones arrived in the expected condition and that you found our prices reasonable. However, we sincerely apologize for the delivery delays you encountered. Your feedback regarding the free earpods is also noted, and we appreciate your patience as we work to ensure customer satisfaction.
We hope to have the opportunity to serve you better in the future!
Warm regards,
Team Smart Cellular
“My order was extremely delayed and took almost 3 weeks to deliver. After many emails chasing, I spoke to Kimberely in customer service and she was excellent. She apologised and reassuringly promised a next day delivery. The phone arrived the next morning and was in excellent condition. Thank you Kimberely much appreciated. Phone was a great price.”
“Kim confirming the funds was very proactive.
However, the £416 I was quoted for the phone reduced initially to £150 when they received my phone! Apparently the side buttons showed wear and tear but you could have these sorted for about £50.
It got back up to £210 in the end but still way below my expectations.
You’re stuck as they have your phone…..
I’ve used them once but won’t be going back again…..”
“Recently purchased a iPhone 14 ,took 7 days to arrive .also I payed for a pristine condition phone after inspecting the phone in my opinion it’s not in a pristine condition many pitted mark on both sides ,emailed sales with photos , but as of today I’ve had no reply”
“Ordered white mobile and got a yellow one delivered very disappointed please sort out asap checked order I asked for white .please sort out ASAP.regards .parmitage”
“The first phone I got did not work properly, it wouldn’t charge. The second phone I received was in great condition. However, neither were the colour I ordered. I flagged this to their customer service and didn’t get a final resolution.”
Dear Valued Customer,
Thank you for your review and for sharing your experience with us. We genuinely apologize for the inconvenience you faced with your phone not charging and the mix-up with the color of the models. We strive for excellence and are disappointed that we fell short in your situation.
Your feedback regarding our customer service is essential, and we are committed to addressing these concerns to ensure a more satisfactory resolution moving forward. We truly appreciate your patience and understanding. If there's anything more we can do to assist you, please don’t hesitate to reach out.
Best regards,
The Smart Cellular Team
