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Smart Cellular Reviews

4.1 Rating 5,001 Reviews
B-
Happiness Grade

Smart Cellular have a Customer Happiness Grade of B-. Customers love their prices, delivery and customer service but are unhappy with their returns process and refunds.

A

Price - Excellent

95.56%
Industry Average
I got the iPhone 14, starlight in the Good range. The phone came and it looks amazing! I had lower expectations from this company but I am blown away. The battery on the phone is higher than 80% so I’m even happier. There are a few scratches around the phone and the camera but that can be covered with a case. Overall, I’m happy with the phone, it was worth the price and maybe I’ll buy again in the future.
- Anony****
Excellent company, excellent customer service from Tony. Got a good price for my old phone. Definitely will use this company again. Live chat to confirm all details at the end.
- G***
Nothing else to say about the iPhone exceeding my expectations in service and delivery I would definitely recommend as price better then Apple for reconditioned iPhone.
- M***
A-

Delivery - Fast

86.69%
Industry Average
Nothing else to say about the iPhone exceeding my expectations in service and delivery I would definitely recommend as price better then Apple for reconditioned iPhone.
- M***
Fast delivery and very good condition phone
- Anony****
After much research, I bought an iPhone from Smart Cellular. Reasons: Price was excellent and warranty - 24 months - was unmatched. Delivery was very quick and the phone appears to be in better condition than I expected - they rated as 'good', I'd say was excellent. Too early to know how it will perform over time but looks very promising.
- K**
F

Returns Process - Difficult

28.57%
Industry Average
Be wary of dodgy sales/ returns responses too that are evidently just keeping you hanging on whilst they hold on to your money.
- Rob Tea****
Took twenty onedays to obtain returns label.
- Philippe Macef****
I sent two phones into sell, the price I was quoted was not met, and was offered a stupid price, I have asked for my phones to be returned numerous times and I’m still battling for them to be returned. I would not use this company or recommend them. I was told my phones were with the returns department and would be shipped back last Monday. And I’m still getting offers to sell, they are not listening to my request.
- Ian K****
E

Refunds - Difficult

38.05%
Industry Average
I cancelled my order and I'm still waiting for my refund since 19th December 25 which I was informed I would receive in 10 days. Today is 15th January 26 and I haven't received any refund. I had to contact my bank and provide email evidence regarding my refund. I would never again buy anything from this company.
- Anony****
I purchased my phone off them mid October 25 , it was for a present in a weeks time , I was assured this would arrive, it didn’t , seems like they didn’t even have the phone to sell at that stage , I immediately cancelled my order received sluggish emails which confirmed this cancellation but a few days after along comes the phone , I requested to return it and have a refund, this request alone took 2 weeks to activate, they sent me a return label for Royal Mail, I immediately sent this back, , this was mid November 25 , they took weeks to confirm it’s safe receipt but have since done so , and I have 30 plus emails apologising for the delay in issuing my refund repeatedly saying the same despite advising them that I’m seeking legal advice etc etc , it’s 9 Jan 2026 and still waiting, please people DO NOT USE THIS COMPANY
- Karen E****
Wrong phone delivered, returned and Smart Cellular wouldn’t send a replacement so requested refund which all in all took about a month after several phone calls.
- Anony****
91.81%
Industry Average
Hi very fast and efficient service. Thank you Tony Adams. Thanks for the discount voucher for future. Love it 😀
- Ahmad ****
Excellent company, excellent customer service from Tony. Got a good price for my old phone. Definitely will use this company again. Live chat to confirm all details at the end.
- G***
Nothing else to say about the iPhone exceeding my expectations in service and delivery I would definitely recommend as price better then Apple for reconditioned iPhone.
- M***