Login
Start Free Trial Are you a business? Click Here

Smart Cellular Reviews

4.1 Rating 4,868 Reviews
B-
Happiness Grade

Smart Cellular have a Customer Happiness Grade of B-. Customers love their prices, delivery and customer service but are unhappy with their returns process and refunds.

A

Price - Excellent

94.26%
Industry Average
Great phone in excellent condition good price arrived well packaged service is very good
- Anony****
Brilliant service from start to finish. Decent trade in price and payment was quick. Would highly recommend!
- Jade Vin****
iPhone 14 Pro Received very quickly. Excellent condition and so far works very well. Price was reasonable.
- G****
A-

Delivery - Fast

87.70%
Industry Average
Very good condition good value for the money good delivery time , I can highly recommend Smart Cellular
- Anony****
They upgraded my choice as i didn’t mind what colour I had. Bonus. Nothing else to pay. Everything perfect. Very happy and switch from old phone incredibly easy. Kept me informed about delivery. Highly recommend.
- Anony****
Second purchase of Iphone 13, item came in excellent condition, as new, no issues at all. My son is very happy with it. Prompt delivery.
- Si****
F

Returns Process - Difficult

30.00%
Industry Average
Between 8–13 October 2025, I received a series of contradictory, unprofessional, and false statements from their staff: Shelly (8 Oct) – Promised the returns team would begin “immediately” once order numbers were provided.
- ****
Took 3 weeks to arrive despite receiving a phoney dispatch notification. I cancelled the phone after 1 week - heard nothing Messaged (I have the transcript) emailed returns@ & sales@ and telephoned 3 weeks later the phone arrived after I should have been refunded Stay away it seems they send out the wrong colours and take ages to do so.
- D****
I received INCREDIBLY rude customer service; she told me that what I had been told by an online chat about the timing of returns (that I was in time) was irrelevant: and also the advice that she herself had given me a few days before this call (“I’ll arrange a refund for you”) was also irrelevant :”you signed up to our terms and conditions”.
- Anony****
F

Refunds - Difficult

33.79%
Industry Average
I emailed and spoke to 'Scott' on the phone multiple times and he promised me a refund on numerous occasions, but I never received anything back from them.
- Anony****
Even after these broken promises, Smart Cellular still refused to refund my £20.
- ****
Given the lack of communication from this company I was not confident in sending the phone back for a refund as I doubt the money would be returned.
- Anony****
89.38%
Industry Average
Great phone in excellent condition good price arrived well packaged service is very good
- Anony****
Brilliant service from start to finish. Decent trade in price and payment was quick. Would highly recommend!
- Jade Vin****
Do not use this company...the price the offer before posting is nowhere what they want to offer when they received your phone. I sent a brand new phone which I had swapped on insurance swap out, when this company received it they tried to claim it was damaged. I rejected their offer, 3 weeks later I am still waiting for the return of my phone. Shocking service
- Anony****