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Smart Cellular Reviews

4.1 Rating 4,869 Reviews
B-
Happiness Grade

Smart Cellular have a Customer Happiness Grade of B-. Customers love their prices, delivery and customer service but are unhappy with their returns process and refunds.

A

Price - Excellent

95.00%
Industry Average
Ordered a 'pristine' iPhone 11 as a gift and was pleasantly suprised that it came in an Apple box (not the original box). This looked as good as a new one, but at a far cheaper price combined with an extra £15 discount. Delivery is slow and did not arrive by the date stated. With the 18-month warranty, it is always safe buying one from Smart Cellular.
- André M Gros****
The best part was the team matched my price even after regrading which other companies offered 🔥🔥🔥
- Shi****
Great phone in excellent condition good price arrived well packaged service is very good
- Anony****
A-

Delivery - Fast

87.90%
Industry Average
Ordered a 'pristine' iPhone 11 as a gift and was pleasantly suprised that it came in an Apple box (not the original box). This looked as good as a new one, but at a far cheaper price combined with an extra £15 discount. Delivery is slow and did not arrive by the date stated. With the 18-month warranty, it is always safe buying one from Smart Cellular.
- André M Gros****
Very good condition good value for the money good delivery time , I can highly recommend Smart Cellular
- Anony****
They upgraded my choice as i didn’t mind what colour I had. Bonus. Nothing else to pay. Everything perfect. Very happy and switch from old phone incredibly easy. Kept me informed about delivery. Highly recommend.
- Anony****
F

Returns Process - Difficult

30.00%
Industry Average
I sent two phones into sell, the price I was quoted was not met, and was offered a stupid price, I have asked for my phones to be returned numerous times and I’m still battling for them to be returned. I would not use this company or recommend them. I was told my phones were with the returns department and would be shipped back last Monday. And I’m still getting offers to sell, they are not listening to my request.
- Ian K****
Between 8–13 October 2025, I received a series of contradictory, unprofessional, and false statements from their staff: Shelly (8 Oct) – Promised the returns team would begin “immediately” once order numbers were provided.
- ****
Took 3 weeks to arrive despite receiving a phoney dispatch notification. I cancelled the phone after 1 week - heard nothing Messaged (I have the transcript) emailed returns@ & sales@ and telephoned 3 weeks later the phone arrived after I should have been refunded Stay away it seems they send out the wrong colours and take ages to do so.
- D****
F

Refunds - Difficult

34.53%
Industry Average
Having got through to you once - you said you would sort it and either refund or exchange, and as agreed sent the phone to you.
- Lo****
I emailed and spoke to 'Scott' on the phone multiple times and he promised me a refund on numerous occasions, but I never received anything back from them.
- Anony****
Even after these broken promises, Smart Cellular still refused to refund my £20.
- ****
89.79%
Industry Average
Thank you Lynn for your help! Great service.
- Anony****
Excellent service and phone! I was very sceptical of ordering a phone from any online business but looked at the reviews for Smart Cellular and thought I would give them a go.
- T***
The service is really good From start to finish got the best deal i got while trading my iphone 14✨
- Jo****