Smart Cellular have a Customer Happiness Grade of B-. Customers love their prices, delivery and customer service but are unhappy with their returns process and refunds.
“
Great phone in excellent condition good price arrived well packaged service is very good
”
- Anony****
“
Brilliant service from start to finish. Decent trade in price and payment was quick. Would highly recommend!
”
- Jade Vin****
“
iPhone 14 Pro
Received very quickly. Excellent condition and so far works very well. Price was reasonable.
”
- G****
“
Very good condition good value for the money good delivery time , I can highly recommend Smart Cellular
”
- Anony****
“
They upgraded my choice as i didn’t mind what colour I had. Bonus. Nothing else to pay.
Everything perfect. Very happy and switch from old phone incredibly easy.
Kept me informed about delivery.
Highly recommend.
”
- Anony****
“
Second purchase of Iphone 13, item came in excellent condition, as new, no issues at all. My son is very happy with it. Prompt delivery.
”
- Si****
“
Between 8–13 October 2025, I received a series of contradictory, unprofessional, and false statements from their staff:
Shelly (8 Oct) – Promised the returns team would begin “immediately” once order numbers were provided.
”
- ****
“
Took 3 weeks to arrive despite receiving a phoney dispatch notification.
I cancelled the phone after 1 week - heard nothing
Messaged (I have the transcript) emailed returns@ & sales@ and telephoned
3 weeks later the phone arrived after I should have been refunded
Stay away it seems they send out the wrong colours and take ages to do so.
”
- D****
“
I received INCREDIBLY rude customer service; she told me that what I had been told by an online chat about the timing of returns (that I was in time) was irrelevant: and also the advice that she herself had given me a few days before this call (“I’ll arrange a refund for you”) was also irrelevant :”you signed up to our terms and conditions”.
”
- Anony****
“
I emailed and spoke to 'Scott' on the phone multiple times and he promised me a refund on numerous occasions, but I never received anything back from them.
”
- Anony****
“
Even after these broken promises, Smart Cellular still refused to refund my £20.
”
- ****
“
Given the lack of communication from this company I was not confident in sending the phone back for a refund as I doubt the money would be returned.
”
- Anony****
“
Great phone in excellent condition good price arrived well packaged service is very good
”
- Anony****
“
Brilliant service from start to finish. Decent trade in price and payment was quick. Would highly recommend!
”
- Jade Vin****
“
Do not use this company...the price the offer before posting is nowhere what they want to offer when they received your phone.
I sent a brand new phone which I had swapped on insurance swap out, when this company received it they tried to claim it was damaged.
I rejected their offer, 3 weeks later I am still waiting for the return of my phone. Shocking service
”
- Anony****