“I ordered an iphone 13 on the 27th of June for my mother's birthday on the 2nd of July. They said I would receive it on the 1st of July, but nothing heard... I tried to call but no answer, for several days. Email reply to say that the warehouse was busy so I would receive the phone early next week, nothing heard again when my order did not come through. Received a call to offer me another colour, over a week after my mother's birthday. Asked for refund and ordered phone elsewhere which was sent the following day! 29th of July and still have not received my refund. Absolute disgrace of a company, will be reporting to Financial Ombudsman. Do not use this company!”
“I sent my iPhone based on the original quoted price, but the offer was repeatedly reduced. After refusing the revised offer, I paid for Next Day Delivery to have my phone returned.
My phone was not dispatched the next working day, and I still have no clear information about where it is.
I have also received text messages encouraging customers to leave reviews in exchange for a reward, which makes me question how representative some of the positive reviews are.
I had no choice but to report it to the police as a missing device and pursue all available legal remedies.
Based on my experience, I cannot recommend this company.”
“Have been waiting a fortnight almost for my phone. Sent emails and spoken to Aron twice and Josef once. Lots of promises. No update. No phone! Do not buy!”
“Item not been delivered, mean time I’m £450 out of pocket. Been in contact with customer services, who keep telling me it will be with me in two days.
Stay away from this company, but get the feeling they have gone bust!!”
“Really bad service and they lie and wasted your time and money they offered me for my phone 523£ which is in excellent condition and when I send them and they wanted to give me 200£ for 15pro max lol”
“I would advise that you avoid ordering anything from this company.
I ordered an iphone and and apple watch, easy enough to order and the price seemed competitive, the parcel arrived the day before the delivery date, great! and when i opened the parcel the box inside was taped up and written on the tape was ' Before opening this seal please record a video to support any claims'. Well I am so glad that I did, as when i opened it, it only had the phone inside...no watch. I immediately emailed the company to ask whether the watch was being delivered separately. I had no reply, I phoned and emailed again the next day and had no satisfactory response, checking my order online the status said order complete. I phoned and emailed a few more times and still no satisfactory response.
I initiated a Chargeback from my bank and advised the company of this via email, 3 days later Royal mail tried to deliver me a parcel from the company which i refused to accept.”
“Absolutely horrendous company to deal with. They make you a reasonable offer, once they give your phone they greatly reduce the offer then up it very, very slightly. I had to pay for it's return and it's damaged. 1 star is too generous. Avoid!!!”
“I ordered a phone believing it would arrive in 2-3 working days. I was then called and told they didn't have my phone in stock but could 'maybe' offer a differernt colour. i was promised numerous times that they would sort this out and get back to me - but nothing. I've now requested a refund - still waiting for a response.”
“This company is a joke, offered £375 for my phone then when they had my phone revisited off £110 for a iPhone 15 in excellent condition,
AVOID THIS COMPANY THEY ARE A RIP OFF”
“ordered my phone almost 3 weeks ago and has still not arrived have tried calling customer service, and they lie, saying it is always being shipped the next day and then don't. or do not pick up !!!”
“Offered 1000 for my devices online then offered 400 for both so I sent proof of purchase but because it was through Apple they offered 400 then said the price moves up and down daily, refused so they offered 500 then refused and offered 630. Don’t use as the price they quote regardless if you phone meets the criteria for excellent they still under cut you massively. No one answers the phone aswell.”
“DONT BOTHER! Bought a £600 phonethat was "in as new" condition. When it arrived it had one big chip and numerous other marks. Managed to get hold of some one that said email pictures and I'll ring you back. Despite numerouse calls and emails, still no contact. Glad I purchased with my credit card. Look at the pictures if that's 'As New Condition' then stay clear of this firm”
“I ordered a refurbished iPhone on 10th June with a suggested delivery date of 15th. I am still waiting for a date for delivery and I have had a ‘very sorry we have experienced a high volume of orders response’. I’ve now asked for a refund or delivery asap. I will wait and see if I get a response.”
“I purchased an Apple iPhone 15 Pro (256 GB), Black Titanium, Unlocked, in Pristine Condition on 22 April. The following day, I received an email advising that despatch was expected within 2 working days; however, the phone was not delivered until 2 weeks later.
When I tried to charge the device, it would not charge at all. I contacted Smart Cellular to arrange a return and request a refund. They received the handset on 15 May, and as of 9 June I am still waiting for my refund.
Overall, I am disappointed with both the product condition and the length of time taken to process the refund.”
“The pricing team downgraded my condition to "poor", which is fine, but then offered me a price £200 lower than the advertised price for a poor condition phone.”
“Very poor service received from Smart Cellular. Ordered a phone online as the website clearly stated delivery within 2 business days. The very next day I received an email saying due to the busy summer period my order may not arrive until the end of the week or even next week.
Tried calling several times but nobody answers the phone and there is no proper customer support available. Left voicemail messages and sent emails but still received no response despite them claiming a 24-hour response time.
Customers should be aware before ordering. Misleading delivery promises and extremely poor communication. I would not recommend this company to anyone. Avoid at all costs.”
“Very stressful ongoing experience. Ordered a refurbished Pixel 9 on May 7th 2026. Delivery advised as 2 days. Not received by 9th May so contacted the online chat who told me to email sales and I did. They said they would look in to it. Called on 11th and was advised my phone was in dispatch and I would receive a tracking number within 24hrs which i didn't. Tried calling over 50 times to a message saying i was on hold then after a minute asked to leave a message for a call back which i did several times and have never received a reply. Friday 15th no delivery, tried calling again for the same experience. Emailed sales again and told they are looking into it in a timely manner and would update me which they haven't. Emailed sales again 18th May and 19th May. Same response
" I apologize for the ongoing delay with your order. Once it is dispatched, you will receive a tracking number. I appreciate your patience, and I will prioritize this matter to provide you with an update as soon as possible ".
It's an ongoing saga with no end in sight. I have asked for my money back several times only to receive the same above message.
Save yourself the stress and anxiety and shop elsewhere. There is no evidence to prove thus isn't just a scam. Read the reviews on trust pilot and Google before you consider buying from this company.”
