Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.85

4.9 Rating 8,187 Reviews

96 %

of reviewers recommend Pure Cremation

Company Reviews

Info

Visit Website

Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 16th August 2026

156

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Pure Cremation was the choice of my late mother who opted for the most basic plan as she didn’t want a traditional funeral as at 94 she had survived most of her family and friends. As her son I did not agree with her decision. The company was attentive and efficient immediately following her passing and removed her body promptly to their chapel of rest. Following registration of her death they appraised me when her cremation would take place although would not commit to a time. They also booked a day and time for us to scatter her ashes in their garden of remembrance, which was her wish. This was the last time Pure Cremation contacted me, failing to inform me her cremation had actually taken place. I contacted them had this confirmed and confirmed the time and attendance at her scattering. This event was so clinical and the staff member insisted on referring to my mother as Mrs S throughout. They didn’t even offer condolences. The so called garden of remembrance was the grassed areas either side of the access road and surrounding their car park. We found the whole process cold and undignified. Had I known all this I would have ignored her wishes and given her the send off she deserved. Pure Cremation make their service sound so appealing on the TV. Do your due diligence before signing up if you can afford do say goodbye the traditional way.”

Helpful Report

Posted 4 months ago

Thank you for sharing such detailed feedback. We’re pleased that our team was attentive and efficient immediately following your mother’s passing and that we were able to arrange the scattering of her ashes according to her wishes. We always aim to respect the choices of the person in our care. We’re sorry, however, that the experience didn’t feel personal for you. We understand how important it is to feel supported and informed at such a sensitive time, and we regret that you felt our communication and the way the scattering was handled didn’t meet your expectations. Your feedback is very important, and we’ll be sharing it with our team so they can review the arrangements and communication and look at how we can better support families in the future. If you’d like to discuss your experience further, please contact us on 0800 033 7737 or email customercare@purecremation.co.uk. Kind regards, Pure Team

Posted 4 months ago

“I would recomend Pure Cremation , we had them for my brother. From start to finish they treat you with respect, compassion more like family. Dawn kept me informed every step of the way, from collecting him from hospital and having him in their care. She told me when his commital was , when they would deliver his ashes which Dave did with compasion and dignaty, and the urn is beautiful.”

Helpful Report

Posted 4 months ago

Thank you for sharing this. We’re really glad Dawn and Dave were able to guide you through everything and provide a caring, respectful service. It’s wonderful to know the arrangements and the delivery of your brother’s ashes also met your expectations. Take care, Pure Team

Posted 4 months ago

“very satisfied with the exelent service thankyou very much a goodthing for people.”

Helpful Report

Posted 4 months ago

Thank you so much for your kind words. We’re delighted that you were very satisfied with our service and appreciate you taking the time to share your experience. Best wishes, Pure Team

Posted 4 months ago

“Thank you for looking after my partner it took away a lot of stress. Highly satisfied and would recommend pure cremation”

Helpful Report

Posted 4 months ago

It's so good to know that we could provide support and take care of everything. Thank you for your feedback and recommendation. Kind regards, Pure Team

Posted 4 months ago

“During the dark days of my beloved husband's passing, every member of each Department of the Pure Cremation Team I have dealt with/spoken to has shown me such Kindness, Compassion & Helpfullness. I'll never forget this & am glad we made the decision to take out our Pure Policies last year.”

Helpful Report

Posted 4 months ago

Thank you for your heartfelt feedback. We’re truly glad that our team could be there for you during such a difficult time, and that you felt kindness, compassion and helpfulness throughout. Kindest regards, Pure Team

Posted 4 months ago

“Excellent service from start to finish very caring people from the first phone call to the delivery of the ashes.”

Helpful Report

Posted 4 months ago

Thank you for your lovely feedback, Karen. We’re so glad you felt cared for from the first phone call through to the return of the ashes. All the best, Pure Team

Posted 4 months ago

“Pure were Mum’s choice and one I fully supported. From the beginning after Mum passed the whole experience was seamless. I now have the ashes back and they are”

Helpful Report

Posted 4 months ago

Thank you for your kind words, Ian. We're glad Mum's choice was honoured and that the experience felt seamless from start to finish. Kindest regards, Pure Team

Posted 4 months ago

“Very understanding and knowledgeable staff. Could not ask for more helpful advice and service. Danni was friendly and professional with great compassion and empathy for our family after losing our dad. Lovely tour of the site for us to pick the best setting for dad too.”

Helpful Report

Posted 4 months ago

Thank you so much, Jane. We’re so glad Danni and the team could provide guidance and support with care and understanding, and that the tour of the crematorium grounds helped your family. Kindest regards, Pure Team

Posted 4 months ago

“Myself and my family can’t thank you enough for the care our dad and ourselves received. We were supported from start to finish, and the support continued even after our dads ashes had been delivered home to us. We felt that he was so well cared for when with you, and could feel that he was in the right place. Thank you so much for all the support, going above and beyond to help us through this difficult period of our lives.”

Pure Cremation 5 star review on 3rd April 2026

Helpful Report

Posted 4 months ago

Thank you so much for sharing your experience. We’re truly honoured to have cared for your dad and to have supported your family along the way. It means so much to know that our team’s care and attention made a difference and gave you reassurance, even after his ashes were returned. All the best, Pure Team

Posted 4 months ago

“Excellent Service - everything you did was first class. I would recommend to anyone.”

Helpful Report

Posted 4 months ago

Thank you for your kind feedback and recommendation! We're delighted that we could provide a first-class service. Best wishes, Pure Team

Posted 4 months ago

“From the moment my father passed Pure Cremation really did make a difference compared to local undertakers on my mothers passing. Totally stress free, so kind, compassionate and caring throughout the whole process at a fraction of the price.”

Helpful Report

Posted 4 months ago

Thank you for your review. We’re so pleased that we could provide support and care when it mattered most, and that the process felt straightforward and compassionate for you. Kindest regards, Pure Team

Posted 4 months ago

“Honest I would avoid this business. I had to make a complaint after a bad experience. They literally did anything but answer my issue, gave me false information, and have attempted to bully me from any social media comment I make to highlight this. Honestly its been a mare and the business is crooked. Please avoid their pressure selling techniques.”

Helpful Report

Posted 5 months ago

Thank you for leaving your review. We take all feedback very seriously, but unfortunately, there isn’t enough information in your review for us to identify you. We would really appreciate it if you could contact us directly with more details so we can look into your concerns promptly. We have also checked the reference number you provided and it does not correspond with any of our records. Please be assured that we aim to handle every enquiry with care, transparency, and respect, and we would welcome the opportunity to address your feedback properly. You can contact us at customercare@purecremation.co.uk with your details, and we will look into this as a priority. Kind regards, Pure Team

Posted 4 months ago

“My Husband decided to choose pure cremation and im glad he did. Fantastic service throughout. Im thinking of having a plan myself.”

Helpful Report

Posted 5 months ago

Thank you for rating us with five stars. We’re glad to hear you were happy with the service and that you’re considering a plan for yourself. Best wishes, Pure Team

Posted 4 months ago

“Very professional just what my husband wanted as his ashes are to be scattered at sea”

Helpful Report

Posted 5 months ago

Thank you for sharing your experience. We’re glad we could provide exactly what your husband wished for and ensure his ashes were handled with care. Best wishes, Pure Team

Posted 4 months ago

“Thank you for looking after my mum from the start of the process to handing the ashes back”

Helpful Report

Posted 5 months ago

Thank you for your positive feedback. It’s wonderful to read that the return of the ashes and our support along the way made a positive difference for you. Best wishes, Pure Team

Posted 4 months ago

“I found them to be very sympathetic and very efficient, making me feel very at ease to know what was happening.”

Helpful Report

Posted 5 months ago

Thank you for your great feedback. We’re so glad that our team could provide reassurance and make the process clear for you. Kindest regards, Pure Team

Posted 4 months ago

“Pure Cremation kept me informed every step of the way. And when I received ashes back they informed me of the day to see if it was convenient on day of bringing ashes they rang on morning to give me time”

Helpful Report

Posted 5 months ago

Thank you for rating us with five stars. It’s wonderful to know that our team’s attention to detail helped provide reassurance at every step. Kind regards, Pure Team

Posted 4 months ago

“They dealt with everything from my sisters passing through to delivery of her ashes to me, keeping me informed regarding place and time that the cremation would take place and when the ashes would be delivered. Excellent service and I would highly recommend them”

Helpful Report

Posted 5 months ago

Thank you for taking the time to leave a review. We’re so glad that we could support you through every step and keep you informed along the way. All the best, Pure Team

Posted 4 months ago

“Helpfully polite and very professional people on the phone lines and the lady who delivered my mothers ashes to us”

Helpful Report

Posted 5 months ago

Thank you for your great feedback. We’re so pleased that we could provide helpful and caring support, and that the return of your mother’s ashes was handled with the respect and attention required for this important moment. Best wishes, Pure Team

Posted 4 months ago

“Excellent, caring and thoughtful.”

Helpful Report

Posted 5 months ago

Thank you, Karen. We’re so pleased you felt our service was excellent, caring and thoughtful. Best wishes, Pure Team

Posted 4 months ago

Pure Cremation is rated 4.9 based on 8,187 reviews