Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.85

4.9 Rating 8,361 Reviews

96 %

of reviewers recommend Pure Cremation

Company Reviews

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 24th September 2026

158

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I have found the Pure Cremations Team to be excellent from the moment I paid in full for my husband and I's Cremations (in advance ) a few years ago to first contact when my husband died in June this year to the gentleman bringing my husband's ashes back, every member of staff has been very compassionate, friendly and extremely helpful. I cannot recommend them enough.”

Helpful Report

Posted 1 month ago

Thank you, Sally. We're pleased that you found the service excellent, right from setting up the plan to the personal return of ashes. It's good to know that you have found every member of the team to be compassionate and so helpful. Kindest regards, Pure Team

Posted 1 month ago

“Was very respectful kept me up to date on everything would highly recommend”

Helpful Report

Posted 1 month ago

Thank you for rating us with five stars. It's good to know you found our team respectful and that you would recommend us to others. Kindest regards, Pure Team

Posted 1 month ago

“Everything went pretty much to plan. Except for not being advised when my loved one was taken into Pure Cremation’s care, everything else happened as it had been explained. The Pure Cremation team are compassionate and considerate and I felt well looked after throughout the process. Thanks Pure Cremation for a procedure carried out with dignity and respect…”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your experience. We're pleased that you found our team compassionate and considerate of your needs at this time, and this made you feel truly looked after. However, we're sorry to learn that you were not informed when your loved one was brought into our care. We understand how important those updates are and we want to understand why this didn't take place. Our team will now review the arrangements and get in touch to provide a response. If you would like to speak to us in the meantime, please don't hesitate to contact us on 0800 033 7737. Best wishes, Pure Team

Posted 1 month ago

“Very pleased. Great communication, always sensitive. Don’t worry if like me you have no idea what to do when ‘The Time’ comes. They talked me through everything My assigned account manager was great, sensitive and dealt with any issues really well. Updates were sent without needing to chase. The guys that picked up my mum were very respectful- as was the lovely chap who dropped off her ashes. He spent some time with me and my son , talking about my mum and was in no rush. What could have felt impersonal and ‘ cheap’ has throughout felt caring and thoughtful. I would recommend to anyone. Thank you to you all. You did my mum proud.”

Helpful Report

Posted 1 month ago

Thank you for sharing your kind words, Mark. We’re glad to hear you felt cared for and supported throughout, and that the team communicated clearly and respectfully. Kindest regards, Pure Team

Posted 1 month ago

“Very professional service the service and level of care from start to finish was excellent. We were kept informed of our Dads final journeys all along the process. It took all the stress away from us a very sad time. Would recommend them 100% thank Pure Cremations”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share your experience with us. It's great to know that our team provided a professional and caring service throughout every stage of your dad’s journey. All the best, Pure Team

Posted 1 month ago

“Lovely level of service! Polite ,precise and very friendly. Many thanks for your support and guidance!”

Helpful Report

Posted 1 month ago

Thank you very much for sharing this. We’re glad you found everybody polite and friendly. Kindest regards, Pure Team

Posted 1 month ago

“The service I received when arranging my dear husband's cremation was 2nd to none. Kind and caring conversation. A stress free experience which was carried out perfectly . Thank to all those involved.”

Helpful Report

Posted 1 month ago

Thank you for sharing your experience. We’re glad you found the arrangement were handled with such kindness and care, and that the process felt stress-free for you during a difficult time. Kindest regards, Pure Team

Posted 1 month ago

“Pure Cremation gave my mum a beautiful send off. They treated her with respect and really looked after her. They were compassionate and respectful of the family. When they bought her home the were gentle with her and me and my dad. I would recommend them”

Helpful Report

Posted 2 months ago

Thank you for this positive feedback and recommendation. It’s lovely to read how our team supported you and your dad with compassion and gentleness, especially when bringing your mum home. Best wishes, Pure Team

Posted 1 month ago

“Would like to say a big thank you to pure cremation so helpful every step of the way and when i never had my mams funeral plans with me I rang them and it was no bother sorted everything on the phone thanks again”

Helpful Report

Posted 2 months ago

Thank you, Colin. It's good to know we could help and make everything a little more straightforward when you really needed it. Kindest regards, Pure Team

Posted 1 month ago

“At the worst time, they made everything simple. Friendly staff from the private ambulance team, to the customer care team & delivery of ashes. Couldn’t have been a smoother experience. Thank you x”

Helpful Report

Posted 2 months ago

Thank you for sharing your experience, Kirsty. We’re really glad that, at a difficult time, everything felt simple and that our private ambulance team and customer care team came across as friendly and supportive. Kind regards, Pure Team

Posted 1 month ago

“From the very beginning, to the end, the staff members at Pure Cremation were professional, courteous and kind. They are patient, understanding and showed empathy. I would 100% recommend this service.”

Helpful Report

Posted 2 months ago

Thank you for sharing your experience of our care. We're pleased that you found the team professional, courteous and kind. Kindest regards, Pure Team

Posted 1 month ago

“As a family we found pure cremation very helpful easy to use and no stress of a funeral we be using pure cremation again”

Helpful Report

Posted 2 months ago

Thank you for sharing your experience, Nicola. We’re really glad that we could help to reduce stress for your family, and that you’d consider using us again. Kindest regards, Pure Team

Posted 1 month ago

“Really pleased with the way pure cremation handle my brother from the time they collected him to the time they returned his ashes in a lovely urn. They keep me informed at every step. And the members of the the team were so kind and thoughtful. I would recommend doing this to anyone who asks.”

Helpful Report

Posted 2 months ago

Thank you for taking the time to share your experience, Brenda. We’re really glad to hear that you felt supported right from the first call to the return of your brother’s ashes, and that our team came across as kind and thoughtful. Kindest regards, Pure Team

Posted 1 month ago

“Mum had arranged her Pure Cremation several years prior. When the time came contacting and dealing with the team at Pure Cremation was much less distressing than I had anticipated. Obviously they deal with grieving families daily, but what came across was a personal touch, where you were put at ease, allowed the time if you broke down and when ready the steps were clearly and sensitively broken down. After the start of the process you are informed every step of the way, from collection to commital to the return to you. I had mum brought back as she wished for her ashes to be scattered in a place with meaning, the 'delivery' again was sensitive and very respectful. I cannot thank the team enough for making a dreadfully sad time easy to navigate and not made to feel like a production line number. I wish all services, when dealing with the administration of death were so aware and thoughtful.”

Helpful Report

Posted 2 months ago

Thank you for sharing such a heartfelt review. We're pleased that when you needed us, our team could make such a difficult experience a little easier to navigate. It's especially meaningful to know that you felt supported with patience, kindness and clear communication throughout every stage, from your first call through to your mum's return home. All the best, Pure Team

Posted 1 month ago

“Very professional, compassionate and thoughtful throughout.”

Helpful Report

Posted 2 months ago

Thank you for taking the time to share your feedback, Stuart. We’re glad that you felt our team was professional and thoughtful. Kindest regards, Pure Team

Posted 1 month ago

“Very helpful from day one and showed compassion and interest in our needs. We would highly recommend this business.”

Helpful Report

Posted 2 months ago

Thank you for rating us so highly. It's nice to know that you felt truly supported from day one and appreciated the compassion shown by the team. Kindest regards, Pure Team

Posted 1 month ago

“Excellent service from the first contact to the return of the ashes couldn't fault them at all thank you so much”

Helpful Report

Posted 2 months ago

Thank you very much for sharing this. It's lovely to know that we could offer a faultless service during such an important time. Kindest regards, Pure Team

Posted 1 month ago

“From the first emotional phone call to the return of the ashes, every one involved was incredibly kind and respectful. Not having researched the company ourselves, the 'urn' was not what we were expecting. The shape and material resembled a food caddy, the stone disc bring visible felt somewhat grim, and we could almost hear our dear mum complaining. A quick Google and I found a card tube with bluebells at sunset. Much more fitting. We are rethinking using them as a family purely due to the 'urn', not the professionalism or kindness which was faultless.”

Helpful Report

Posted 2 months ago

Thank you for taking the time to leave such thoughtful feedback. It means a great deal to know that, from your first phone call through to the return of your mum's ashes, our team treated you with the kindness and respect you deserved. We're sorry to read that the urn didn't meet your expectations. We completely understand that receiving a loved one's ashes is such an important and emotional moment, and the presentation should feel right for each family. We appreciate that the urn we provide forms an important first impression, and we're sorry that it wasn't what you had hoped for. The urn has been designed using biodegradable materials, making it suitable for burial and easy for families who choose to scatter the ashes. It also includes a secure place for the identity disc, which remains with the ashes to provide reassurance throughout the process. To help families decide whether they would prefer an alternative, our Next Steps Guide, provided during the arrangements, includes a photograph of the urn. We're currently working on a new urn design following feedback from the families we support, and your comments have also been shared with the team responsible as part of that ongoing work. Thank you again for your kind words about our team, and for taking the time to share feedback that will help us continue improving. Kind regards, Pure Team

Posted 1 month ago

“Was very pleased with the service. Staff were very helpful and respectful.”

Helpful Report

Posted 2 months ago

Thank you for this kind feedback. It's good to know that you found our team so helpful and respectful throughout. Best wishes, Pure Team

Posted 1 month ago

“Very happy with the service provided. Would recommend to anyone wanting something very simple and affordable”

Helpful Report

Posted 2 months ago

Thank you for sharing your experience with us, Laurence. It's really good to know you were happy with the service provided and that you would recommend us. Kindest regards, Pure Team

Posted 1 month ago

Pure Cremation is rated 4.9 based on 8,361 reviews