Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,386 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 22nd February 2026

139

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“At a very emotional time, Pure Creamation handled my wifes funeral with great care and empathy. Will always be greatfull. I already have my funeral planned with Pure, and recommed pure to all my family.”

Helpful Report

Posted 1 month ago

Thank you for this touching feedback. We’re honoured to have been there for you during such a difficult time, and we’re so glad our team could provide the care and support you needed. It means a lot to hear you’ve planned ahead and would recommend us to others. Wishing you all the best, Pure Team

Posted 1 month ago

“So glad we chose Pure Cremation, excellent service throughout, kept informed at every stage, treated with dignity and respect. Christine did a sterling job when delivering the ashes.”

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Posted 1 month ago

Thank you, Joan. We’re delighted that you felt the service was excellent and that Christine returned the ashes with dignity and respect. Kindest regards, Pure Team

Posted 1 month ago

“My late Mum had a prepaid plan with Pure Cremation Ltd. I can't thank them enough for the kindness they showed me & the help & advice they gave me after my Mum passed away. I asked that my Mum's ashes be returned to me & Mark who returned them was so kind & friendly to me & very respectful to my Mum's remains. Pure Cremation Ltd made a very difficult time easier to bear & I was extremely impressed by all the team I dealt with. Thank you & may God bless you all.”

Helpful Report

Posted 1 month ago

Thank you, Debbie. It's great to know you were impressed by the service provided by Mark and the team. Your five-star rating of our service means a lot to us, and we're pleased that with our support, we could make this difficult time easier for you. Kindest regards, Pure Team

Posted 1 month ago

“I have already sent a email expressing our thoughts on pur Cremation, it has been from start to receiving dad's ashes which were hand delivered by a beautiful,professional, most caring person pure perfection. All staff from start to finish kept me updated on every step of the way. Thank you so much for your professional journey with us. Pure Cremation thank you x”

Pure Cremation 5 star review on 11th January 2026

Helpful Report

Posted 1 month ago

Thank you so much for this lovely feedback. It's great to hear that you felt supported at every step and that the return of your father's ashes was handled with the utmost care. All the best, Pure Team

Posted 1 month ago

“In this sad time, pure cremation was a very good support to me, we had problems with the death certificate, they supported me. When my mums ashes came back the support was there.”

Helpful Report

Posted 1 month ago

Thank you for sharing your kind words. We’re glad we could support you during such a difficult time and ensure everything went ahead smoothly, including the return of your mother's ashes. Best wishes, Pure Team

Posted 1 month ago

“Excellent and professional”

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Posted 1 month ago

Thank you for your kind feedback, Ronald. It's good to hear that we could provide an excellent and professional service. Best wishes, Pure Team

Posted 1 month ago

“I find your ‘Pure’ ads on TV totally offensive to be fair! Myself and my family organised a beautiful, dignified, unrushed and totally respectful cremation for my Mum through a private funeral company and we wouldn’t have had it any other way. Your adverts are so fake and the actress you use is annoyingly condescending. Therefore I wouldn’t touch you with a barge pole.. thanks but definitely no thanks!”

Helpful Report

Posted 1 month ago

Thank you for sharing your thoughts and opinion. We understand that everyone has different preferences when it comes to something as personal as making funeral arrangements, and it is clear that the service you organised for your mum meant a great deal to you and your family. At Pure, we simply aim to offer an alternative for those who feel a traditional funeral does not reflect their wishes, giving families the freedom to say goodbye in their own way. We know our approach will not be right for everyone, and that's ok. We appreciate you taking the time to give feedback on our TV advert and we will make sure this is shared with the relevant team. Many thanks, Pure Team

Posted 1 month ago

“My Mum had a prepaid direct cremation plan with Pure Cremation. After my Mum passed away I was so impressed by the team & service privided. From the initial call following registering my Mum's death I was given all the next steps details & treated with the utmost kindness. I was called as I requested when Mum had arrived in Pure's care & was advised the date her cremation would take place. Afterwards I was contaced regarding Mum's ashes being returned to me. The day before the return I was called regarding an estimated time of arrival. On the day the driver called me to introduce himself & to advise me of a one hour time slot. He arrived on time & was very respectful when he passed me my Mum's ashes. He stayed to talk to me for a few minutes enduring I was ok. The Pure team were all friendly, professional, knowledgable & above all compassionate & kind at all times & really are a credit to Pure. I thank them all on behalf of my family & myself for making a very sad time more bearable. May God keep you all safe.”

Helpful Report

Posted 1 month ago

Thank you for taking the time to share such thoughtful feedback. It’s wonderful to hear that the team provided compassionate, respectful care and clear communication throughout this difficult time, and that the return of your Mum’s ashes was handled with the utmost sensitivity. All the best, Pure Team

Posted 1 month ago

“I enquired about their service approximately 4 years ago but they continued to send info in the post and phoning me, and despite me blocking the caller number, they would call from a different number. I complained but still I received voice mail. I have just received an apologetic email after using the 'contact us' option to contact them on the website but I did write in capitals and used the f-word to grab their attention. I hope that's the end of the harassment.”

Helpful Report

Posted 1 month ago

Thank you for leaving a review. We’re sorry to read your feedback. This is certainly not the experience we want anyone to have. We would like to look into your experience and make sure all contact is stopped. Please email us at customercare@purecremation.co.uk, including "review" in the email subject, with your full name and the phone number that you have been receiving the calls on, so we can put things right. If you need to speak to us in the meantime, you can also reach us on 0800 033 7737. Kind regards, Pure Team

Posted 1 month ago

“Once you show an interest in this company they never leave you alone. Constantly calling you! If I wanted to contact them I would do so. I asked them to stop calling but they persist . Very off putting.”

Helpful Report

Posted 2 months ago

Thank you for taking the time to share your feedback with us, it is truly valued and it has been taken on board. We apologise for any inconvenience that may have been caused by our team's contact. We have removed your number from our contact list, to prevent any future calls. If there is anything else we can do in the meantime, please do let us know. You can contact us via email at customercare@purecremation.co.uk or on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 2 months ago

“A big thank you to pure cremation, your service has been outstanding from start to Finnish nothing was to much trouble from the dedicated team for our mum , we had a family service in Andover for her ,you made it so special just how our mum wanted it , And her Ashes returned by the lovely Brooke who was very compassionate and caring asked all about our mum which was lovely . So thank you to all involved with us your all amazing so many of my friends will be using you in the future. Kind Regards.xx”

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Posted 2 months ago

Thank you for taking the time to share such touching feedback. It’s wonderful to know the care provided by Brooke and the team made a positive difference. All the best, Pure Team

Posted 2 months ago

“Excellent service from start to finish. Delivered the ashes personally to your door on the date and time they tell you would highly recommend. Thankyou again pure cremations. Niece of James Thornley Marshall ❤️❤️”

Helpful Report

Posted 2 months ago

Thank you for your kind words about the care your family received. It's lovely to hear that you would recommend us to others. Best wishes, Pure Team

Posted 2 months ago

“the most traumatic time ever made even worse terrible communication i literally had to ring for every update at one point i had to ask were my husband was as i just did not know and nobody was ringing me back i had a policy also but cancelled soon after just felt really let down”

Helpful Report

Posted 2 months ago

Thank you for taking the time to leave your feedback. We are concerned to hear about your experience, and a senior manager will review the arrangements in detail. They will be in touch with you directly to discuss this further with you. If there is anything we can support with in the meantime, please reach out to us on 0800 033 7737. Kind regards, Pure Team

Posted 2 months ago

“Brilliant team! Lindsey was absolutely amazing and a breath of fresh air during a very difficult time for us. Tom (think it was his name) who returned the ashes to us was such a respectful and kind soul. Thank you so much all of you. Miles”

Helpful Report

Posted 3 months ago

Thank you for your kind words, Miles. We’re so glad Lindsey and Tom could support you during this time, and that the service met your expectations. All the best, Pure Team

Posted 3 months ago

“Both myself and my darling wife had plans and sadly as my wife passed away in hospital I instigated her plan. All aspects of that plan were activated and I must thank Pure Cremation for the respectful and kind manner they dealt with it even right up to the personal manner my wife’s ashes were handed to me. A massive thank you”

Helpful Report

Posted 3 months ago

Thank you for these kind words, Edward. It has truly been an honour to support you with the loss of your wife. We're pleased to hear that you found every stage of care to be handled with respect and kindness. Best wishes, Pure Team

Posted 3 months ago

“Please remove your fake actress on tv does nothing but put people off of your services . No crematorium service is rushed as she says . And how does she know what goes on behind the scenes . Know one is present !!”

Helpful Report

Posted 3 months ago

Thank you for taking the time to share your thoughts and feedback with us. We will pass this on to the relevant team to take on board. Kind regards, Pure Team

Posted 3 months ago

“Mother inlaw passed on 30/09/25. Arranged a pure cremation 3/10/25, was all lovely & compassionate until after payment was made, which was more expensive than advertised may I add. Had to chase you up for updates every step of the way. We were given numerous excuses, from the hospital not completing paperwork correctly to you had the incorrect telephone number for us. NOW, my mother inlaw is supposed to be brought home to us today 5/11/25 as arranged. My husband is on the phone to you now as I write this & being told that Mum will not be brought home today but Friday now & there's a 4 hour time slot you're giving us. You're not delivering a sofa, it's OUR MOTHER. We're supposed to be travelling up north on Friday for her scattering ceremony on Saturday. I Will be taking this further & will be contacting the ombudsman. If people want a compassionate service that's dignified for their loved one, then go to a local funeral director. DO NOT USE PURE CREMATION UNDER ANY CIRCUMSTANCES.”

Helpful Report

Posted 3 months ago

Thank you for taking the time to share your feedback with us. We would like to look into your concerns further and would kindly ask you to provide us with more information about your experience, including your loved one's full name and the preferred contact details of the person handling the arrangements.. This will help us address your feedback more effectively. You can send this to us at customercare@purecremation.co.uk by including "review" in the email subject. We will then look into this immediately. Kind regards, Pure Team

Posted 3 months ago

“Very happy with the service i received very polite and very well explained”

Helpful Report

Posted 3 months ago

Thank you for your lovely feedback. We’re so pleased to hear that you found our support team to be polite and clear throughout the arrangements. Kindest regards, Pure Team

Posted 3 months ago

“Just contacted pure creamaton re. A query spoke to a very polite pleasant helpful lady who immediately gave me helpful advice.👍”

Helpful Report

Posted 3 months ago

Thank you for taking the time to leave a review. We're really pleased that you had such a positive experience speaking to our team and appreciated their helpful advice. Best wishes, Pure Cremation Team

Posted 3 months ago

“I have elderly parents who are not in good health. When they are watching television they are constantly being bombarded with "Pure Cremation" adverts multiple times throughout the same day, and from week to week. I do think you should think about people's feelings and emotions rather than promoting the business all of the time.”

Helpful Report

Posted 4 months ago

Thank you for your review. We deeply value sensitivity and professionalism in all our interactions, and we appreciate you sharing this feedback with us. We will pass it on to our team to take on board. Kindest regards, Pure Cremation Team

Posted 3 months ago

Pure Cremation is rated 4.8 based on 6,386 reviews