Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,337 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 16th February 2026

137

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Everything runs very smoothly at the Pure Cremation end and what is promised, making the whole process very simple and escaping from a traditional funeral, is certainly delivered. I have fed back to Pure Cremation the difficulties I experienced at the GP surgery when my father's death occurred over a bank holiday, in a care home, when the GP wasn't the person signing the death certificate. The information pack now does try to explain that GPs unfamiliar with Pure Cremation can receive further information about how a death will be handled in these circumstances. However it would be much clearer if it was explained to the person organising the cremation. 1) That the body might have to be brought back to local undertakers (if that is what happens) for the GP to view but that Pure Cremation will organise this without difficulty (which it did). 2) The GP can issue the part of the death certificate necessary to take to the registrar and register the death without having seen the body. (Still not clear in information pack). It is not sufficient to issue guidance only to GPs who are not familiar with Pure Cremation, those of us organising need to know exactly what the procedures are. The information pack is still short of these details. Otherwise an excellent service.”

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Posted 7 years ago

“I’m so glad I chose to go with Pure Cremation. I was a little unsure to begin with but it ended up being the best decision I could have made. My Dad didn’t want any fuss so it was the perfect option. It took away some of the stress too as I didn’t have to plan anything myself. I would definitely recommend them. The customer service team are also really helpful and friendly. The only reason I gave four stars instead of five was because we had some issues with the paperwork which I think could have been a little clearer. But in the grand scheme of things that was nothing!”

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Posted 7 years ago

“Staff were very helpful whenever I spoke to them on the phone and were willing to accept personal items to be cremated with my brother's body. The reason I didn't give the company a 5 marking was because they seemed to forget about returning the ashes to me - I had to phone when it was nearing 28 days after the cremation in order to arrange delivery to myself. I had expected them to contact me when they were available. Still, that was very quickly sorted.”

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Posted 7 years ago

“Quick response by very pleasant staff on the phone. Simply handled. Thank you. Long wait for the actual cremation date.”

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Posted 8 years ago

Thank you for your positive review and kind comments about our team. We fully understand that you would want a sense of closure as soon as possible, and have looked carefully to see why it took 17 days from instructing us, rather than our ideal of 14 days, to complete the cremation. Sadly, January is a month of very high demand for all professionals involved in funeral care and it is not unusual for families to wait between 3 and 4 weeks for a traditional, local funeral service at this time of year. We can confirm that securing the legally required cremation paperwork from the local GPs took longer than we would have liked. However, because of this, our team ensured that the earliest available cremation time was reserved for your loved one. We often have to make a judgement about sharing details of any delays or difficulties associated with an arrangement. We know that there will be occasions when our policy of handling issues quietly “behind the scenes” gives an impression that things are moving forward slowly, but our first priority will always be protecting the bereaved from unnecessary distress.

Posted 8 years ago

“In sad circumstances, your firm was exceptionally understanding, warm and professional, keeping me updated all the time You are all to be congratulated on the service you offer My sincere thanks”

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Posted 8 years ago

“Having come across Pure Cremation on line after being told of such a company by a Hospice worker after my cousin died my wife and I were extremely impressed with how they handled everything and answered all our questions sensitively and when the ashes were delivered again every thing was done calmly and we were left to arrange our own celebration of life.”

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Posted 8 years ago

“Staff were professional and caring. The cremation was peaceful and beautiful done - a lovely crematorium.”

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Posted 8 years ago

“I used Pure Cremation to cremate my late father. Good customer service. Very quick and professional. Only thing I was not too happy with was - they asked me if I would like to know the date when cremation will take place even if it was unattended, and asked if I would like to see the box the ashes will be in. I said yes, but never received an email with the photo and dates. I had to call up to find out the cremation has taken place a day ago. But I was sent the photo of the box when I asked for it the second time. They helped me out though by cremating/delivering his ashes to the crematorium which was the closest to me. Thank you so much for your service. It was what we were looking for.”

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Posted 9 years ago

“All arrangements made but took longer than expected”

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Posted 9 years ago

“Over the telephone and via email the people I dealt with at Pure Cremation Ltd were very polite, respectful and made me feel comfortable that my Dad was being looked after in a professional but caring way. We were also told by the nursing home that the people who collected my Dad were very nice and friendly. The most important thing for me was that my Dad was looked after with care and respect. However, sadly Pure Cremation Ltd did make one very bad mistake and that was to email me with the committal date when I had asked not to know. I was extremely upset by this hence the reason that I have not given a very good review rating.”

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Posted 9 years ago

“I was delighted with their service. The only reason not a 5 star review is that one of the members of staff who contacted me by phone had the most patronising telephone voice which I know she felt was comforting bereaved people but it really grated on me and came over as an artifical tone.”

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Posted 9 years ago

“Everything was done professionally and simply, however I do have one criticism, on initial contact and after explanation of the service they offered I was told that I would be advised of the date of the cremation and where it took place, this did not happen. I contacted the company, spoke to Harriet on the 20th September and was verbally advised that the cremation was taking place that day in South Oxfordshire Crematorium. Nowhere in their advert does it state that is where the cremation would take place, had it done so I would have chosen somewhere else, I live in Sussex and it is impossible for me to get there to visit the garden of remembrance, and in its way has left me feeling that I have let my mother down.”

Helpful Report

Posted 9 years ago

Dear Ms Williams thank you for your review. We are always committed to giving clients the right level of communication and so and I have looked carefully at your record to assess our performance. Our website is very clear that we use 7 crematoria across England and Wales and there is a map to make it easier to understand where these are located. In addition we always try to help clients understand which of these locations might be closest or more convenient for them so that an informed decision about whether to use our service at all can be made. Every family is asked whether they wish to know the date of the cremation once booked. The instructions that were recorded on your file were extremely clear - you asked only to receive confirmation of the cremation once it had taken place. You happened to call on the day that the cremation was scheduled and so we gave the details. I note also that Harriet had selected the crematorium nearest to you. We do understand the desire to visit a loved one's resting place and would be very happy to make arrangements to return your mother's ashes to you so they can be scattered at a more local venue, allowing you to visit more easily. Kindest regards Catherine Powell

Posted 9 years ago

“Simple, straightforward, unfussy, but also respectful.”

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Posted 9 years ago

“The only concern is that it is still expensive in my opinion for picking up a body, organisin the Cremation and delivering the ashes, it is half the price of using a funeral parlour who are, in my opinion, just ripping off people at a time of great sadness.”

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Posted 9 years ago

“We are fairly confident that things went well, although of course we were not there. When we first contacted you, you sounded professional. What we didn't like was the fact that you did not stay in contact, as we had to keep contacting you. We hope that you will contact us soon regarding the ashes. The other thing we were not happy about was the fact that you kept getting the name wrong, and although you apologised, even with this survey, you continue to write to Anna Bauml, when she is the deceased, which really is not professional. Although those things greatly disappointed us, we would still recommend you. Thank you for your help.”

Helpful Report

Posted 9 years ago

Thank you for your comments. It is very difficult to always provide the right level of communication - some of our clients simply don't want to know what's going on, others want to hear from us every single day. Getting the balance right is a challenge and we are constantly reviewing this. We completely agree that accuracy is vital and have addressed this with our team. Unfortunately our review system is automated and triggered as soon as the information we are initially given is entered into our systems and doesn't pick up later changes. Thank you for highlighting this. Our dedicated ashes delivery team will be in touch shortly regarding the return of the ashes.

Posted 9 years ago

“Pure Cremation handled my telephone enquiries about their service in a very professional and caring manner which gave me confidence to select them to carry out my late Aunt's cremation. I did have to repeat some of the information I had provided in my first telephone call during a second call and this is my only criticism.”

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Posted 9 years ago

“My husband wanted no fuss so private cremation was ideal. I will now be able to travel with his ashes to Thailand where a Buddhist Monk will preform a simple ceremony before scattering his ashes on the sea. Pure Cremation also provided a Funeral Director's declaration to go with my husbands ashes to minimise issues at customs!”

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Posted 10 years ago

“It was the first cremation I have been involved in and found it a good and dignified method. Pure Cremations were just moving premises and there was some delay in receiving my brothers body as they did not want to move it twice. The cremation was handked very well and we had the privilage of pressing the button and played his favourite record and had time alone together with him.”

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Posted 10 years ago

“Overall, a very efficient service. There was only one thing, I was unhappy with and that was the delivery arrangements of the ashes. They were scheduled to arrive when I would have been at work. The time was amended without any difficulty but I had had visions of queuing at the local sorting office for my Mother's ashes, which I feel is inappropriate and insensitive. Mutually convenient times need to be put in place for the handover of the remains. I did mention this at the time. Having covered that one blip, the rest of the arrangements were faultless and I would certainly recommend Powell & Family to anyone who needed a service such as this. I sent an email saying as much and thanking them for their service, kindness and sensitivity at the time so I find being asked to write a review a little excessive and somewhat commercial. I appreciate that this is a business like any other, but I would like to hang on to the delusion that cremation is a dignified, personal part of a loved one's departure that transcends marketing and trade. Frankly, I'm a little shocked to be asked to write a review, clearly my comments at the time were insufficient.”

Helpful Report

Posted 10 years ago

Thank you for your detailed response. We really appreciated your positive comments at the time of your mother's funeral and hoped that you would be happy to contribute to an independently moderated feedback process that would help other bereaved families to gain an impartial view of the service we provide and so make an informed, confident decision. I am sorry if this request stirred painful memories, and please be assured that this was not our intention. I hope that you will be comforted to know that after receiving your constructive comments regarding the return of ashes at that time we immediately adjusted our communication process to ensure that every family re-confirms the most convenient date to receive their loved one back into their care. We do rely on frank feedback from those we are privileged to look after, to help us identify any way of refining the service we deliver and I would like to thank you for the part you have played in this. Kindest regards, Catherine Powell.

Posted 10 years ago

Pure Cremation is rated 4.8 based on 6,337 reviews