Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,049 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 20th September 2025

131

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Pure cremation made the whole process as easy as possible. Everyone I spoke to was kind and understanding. We where kept informed of all the steps that where being undertaken and no questions where to much trouble to answer. I would have given 5* . Unfortunately on the day my dad's ashes where being returned I was told they would arrive sometime after 12 o'clock. They arrived just after 6 pm. It was a long afternoon but did have phone call from the driver about 4pm to apologise. The only one thing o would suggest is a narrower time slot and not am or pm. On the whole I would highly recommend pure cremation.”

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Posted 3 years ago

Thank you for your valued feedback, we are disappointed to hear that our service did not match up to our usual high standards on this occasion but we are happy to hear we were able to keep you informed of the delay, however it has been our honour to care for your loved one and to support you at this difficult time. Kind regards, Bethany

Posted 3 years ago

“I can recommend Pure Cremation. The staff were very helpful and gave good advice. Always answered my questions via email very quickly.”

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Posted 3 years ago

This is exactly the level of care we aim to achieve for every family. Thank you for taking the time to share your experience. Kind regards, Chloe

Posted 3 years ago

“The Pure Cremation worked extremeley well for the person who had passed away. He would not have liked the fuss and the hype of a traditional funeral and he would have been satisfied with the process. As the organiser, I found the staff to be extrmemely helpful and cannot complain about anything. I, myself didnt realise you could have this type of a process and will be looking into it for myself. I can recommend pure cremation. I know they offer a lot more but I cannopt comment on this as my instructions were to be as simple as possible, and that was exactly what we got. So a big thumbs up from me! Thank you very much.”

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Posted 3 years ago

Thank you for this lovely review which means so much to the whole team. We would be honoured to welcome you as a plan holder and regard this as one of the highest compliments anyone can give our service. We’re delighted that you found our services to be the right choice for you to fufill your loved ones wishes. Kind regards, Olivia

Posted 3 years ago

“Friendly customer service and what is a difficult time, made a hard situation that little bit easier.”

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Posted 3 years ago

Thank you for taking the time to leave a review, it is so good to hear that you had the support of our lovely staff. It has been our honour to care for your loved one and to support you at this difficult time. Kind regards, Olivia

Posted 3 years ago

“After my dad passed away suddenly we rang pure cremation as this was his wish and staff were really professional and friendly. We felt that throughout the process communication was lost with me having to ring them on a number of occasions. My mum emailed and was rang back and spoke to Sarah who reassured us of what was happening and could not apologise enough for the lack of communication. My dads ashes are now back at home with us as per prior arrangement. Although a few small issues with communication I would recommend pure cremation as an easy process without the stress. Thank you”

Helpful Report

Posted 3 years ago

We agree that the communication fell below the standards that we usually deliver and I offer my sincere apologies for this, we are happy to hear that you also got the reassurance and apology directly from Sarah. Being entrusted with the care of someone's loved one is a privilege and it was our honour to care for your dad. Thank you for this review and your valued feedback. Kind regards, Olivia

Posted 3 years ago

“Polite and considerate. Very professional. Delivery of my dad was prompt. Every care taken throughout”

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Posted 3 years ago

Thank you for this great review. It is so good to hear that you had the support of our lovely staff and it has been our honour to care for your dad and to support you at this difficult time. Kind regards, Olivia

Posted 3 years ago

“From the time my husband passed, to the time he was cremated the customer service and care was second to none. However from the cremation to having his ashes delivered the customer service was none-existent. I felt as if I was forgotten and seemed to be forever chasing information and updates. Very upsetting and disappointing.”

Helpful Report

Posted 3 years ago

Thank you for sharing these thoughts. I agree that the communication fell below the standards that we usually deliver and I offer my sincere apologies for this. Being entrusted with the care of someone's loved one is a privilege and I will speak with the staff involved about the importance of showing this in everything that we do. Kind regards, Olivia

Posted 3 years ago

“just a couple of observations. 1. It would be nice to have a single point of contact - every time somebody rang it was a different person. 2. 23 days seemed a long time for the ashes to be delivered after the cremation.”

Helpful Report

Posted 3 years ago

Thank you for the 4 stars, Kenneth, and for your observations. We always want to resolve a query as quickly as possible and so have multiple members of staff able to do this, however, we are working towards having a single customer care advisor to maintain proactive contact with each family. From the day Pure Cremation launched we have promised to aim for ashes' return within 21 days so that we could optimise efficiency and keep our price low. Whilst this is one of the shortest timescales for this style of service, we are working to improve this as well, aiming for a dramatic reduction and to set a new standard.

Posted 3 years ago

“The professionalism is of the highest calibra the care and attention to detail is outstanding and the communication is first class wish I had done the same for myself Just one point I would bring to the attention of Pure Cremation is to give the executor a choice of if he would like a proper urn for the remains of the loved one instead of handing the ashes in what I would describe as a Tupperware cereal box that would be the only critic I would say for the service and care absolutely first class Thank you”

Helpful Report

Posted 3 years ago

Dear Mr Mattimore, thank you for your kind words. It has been a privilege to carry out your instructions. I would like to respond to your comments about the container that we have chosen. We have carefully considered the presentation of the ashes and selected a robust, cellulose (biodegradable) container that also allows us to present the ceramic disc that we offer as tangible reassurance of identity. We include this high-quality container in our great value price and we believe that it is a considerable improvement on the traditional "sweetie jar" container or newer cardboard boxes used by other crematoria. Crematoria or funeral directors are usually happy to place ashes in any suitable container that the family purchases. Kind regards, Catherine Powell

Posted 3 years ago

“A considerate and efficient service. Very straightforward.”

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Posted 3 years ago

“They have provided a good service to take the hassle out of the process.”

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Posted 3 years ago

“After the passing of my late father pure cremation,s collected him from our home , took his body to there chapel of rest which is in Andover, a-bit too far away , we felt as we presumed he would be nearer home , we thought the service was ok but as it was the first creamation we had every known some family members struggled with the no funeral but over all everything carried out as my mother expect so thank you 🙏”

Helpful Report

Posted 3 years ago

Thank you for your comments, Teresa. We strive to ensure that every family full understands who and where we care for their loved ones so that they can make informed decisions. I will review our materials and communication to see whether we can make things any clearer. It has been an honour to look after your father and I hope that having his ashes safely returned has brought you and your mother comfort.

Posted 3 years ago

“I found lack of communication, and also my husband's ashes were not returned within twenty one days as stated so disappointed with that . Gentleman to returned the ashes was very kind .”

Helpful Report

Posted 3 years ago

Dear Mrs Jones, I am sorry to hear that you did not receive the level of communication that you needed during the administration of your husband's arrangements, and I will look into this. We have recruited additional staff so that we can consistently achieve our promised 21-day timescale for the return of loved ones' ashes and I am pleased that this sensitive element of our service was performed with the kindness we all expect. I hope that having your husband home has brought you comfort. Yours sincerely Catherine Powell

Posted 3 years ago

“Whilst the overall purpose was served and staff tried to be helpful, there were a number of challenges . The service could be improved by notifying when the cremation is to actually take place and to ensuring that deadlines are met without the need for customers to remind the service.”

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Posted 3 years ago

“I'm very impressed by the service. Quick and easy. Once cremation is done the ashes are delivered by hand.”

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Posted 3 years ago

“Excellent collection (despite delay from Drs and Medical authorities - not Pure) and kept up to date. Only jiggle would be error in return date due to contractors making errors BUT this was sorted quickly and promptly by Pure. Delivery was prompt and driver was so polite and wonderful. Overall a great experience making things smoother during a rough time.”

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Posted 3 years ago

“All in all I would definitely recommend Pure Cremation. We had some difficulties, through no fault of PC, but my dad's body had to be transported back nearly 100 miles for a post mortem and then they collected his body again when all was done. No extra charge to us for this extra 200 miles. I was very impressed by their professionalism on this. We were phoned and promised his ashes on one day, but for some reason that was done by someone who shouldn't have organised it and so we received them 2 days later. At the end of the day it was a mistake that PC apologised massively for. The package of ashes is lovely and the personal deliverers of them were very caring. Definitely would recommend the company.”

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Posted 3 years ago

“All staff friendly and helpful and considerate. Only 4 stars as long wait on phone to be answered, but I am sure that has been addressed by now, as we discussed. My wishes were accepted and all carried out without fuss and to the letter. It is liberating to be able to deal with my husband's remains the way we had chosen in a respectful manner rather than needing to go the traditional route which would have been difficult as some family unable to attend.”

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Posted 3 years ago

“Although the collection of Dad was slow it wasn’t down to Pure Cremation, once he was in their protection things moved along very fast and we could welcome Dad home hand delivered. Fantastic service.”

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Posted 3 years ago

“I had to wait for 27days for my wife's ashes, but pure cremation says they will be returned within 21 and I had to ring to remind them.”

Helpful Report

Posted 3 years ago

Dear Mr Gilmore, I am sorry that it took longer than we promise to return your wife's ashes, and that you did not receive the expected, proactive communication about this. While we are very proud of the positive comments we usually receive about our communication, please be assured that we will examine the arrangements carefully to see what lessons we can learn and want to thank you for the 4 stars that you have awarded us. Yours sincerely Catherine Powell

Posted 3 years ago

Pure Cremation is rated 4.8 based on 6,049 reviews