Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,049 Reviews

96 %

of reviewers recommend Pure Cremation

Company Reviews

Metrics

Info

Visit Website

Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

Write Your review

Tell us how Pure Cremation made you happy

Help future customers by talking about customer service, price, delivery, returns & refunds.

Minimum 10 characters

Would you like to add a photos or videos?

Strengthen your review by uploading photos & videos.

Drag files here or browse

(Supported files: jpg, png, mpeg, ogg, mp4 & webm)

What's your name?

Leave this blank if you'd like to publish your review anonymously.

(Optional)

Whats your email?

We need your email address to verify that your review is genuine

Please note that we may share your email with the company to verify your order.

Pure Cremation 5 star review on 20th September 2025

131

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“In terms of a funeral process that is straight forward, we cannot fault Pure Cremation. The process is simple and easy to navigate. However, as friendly and caring as the staff were, we found we had to do a lot of chasing; we were not always kept informed at the stages we were told we would be which was stressful and concerning, however when we rang, what we were told would happen, had happened, and the information was forthcoming. It was just a shame we had to chase for it, rather than it being offered to us.”

Helpful Report

Posted 4 years ago

Dear Rosemary, thank you for your review. Based on your feedback I will be looking at the communication and whether we need to make any amends to the content and timing of our contacts with families. With kindest regards, Catherine Powell

Posted 4 years ago

“Very good service, unfortunately they have to be contacted during working hours (unless a death at home), which on a bank holiday weekend was 4 days later. The chap who delivered the ashes to my home was excellent, respectful and informative.”

Helpful Report

Posted 4 years ago

Dear Michael, Thank you for your positive comments and 4 stars. I am sorry that you felt unable to contact us the moment that you needed to. Our customer care team is certainly available day and night, throughout the year to receive instructions. I will now look at whether we can make this clearer. Kind regards, Catherine Powell

Posted 4 years ago

“Excellent service from start to finish. Courteous and respectful. Very pleased with the whole service from Pure cremations. Would recommend.”

Helpful Report

Posted 4 years ago

Thank you for this review, David. It is greatly appreciated by the whole team. With kind regards, Catherine Powell

Posted 4 years ago

“Overall a good experience with Pure Cremation. First time used the company or this process and worked well.”

Helpful Report

Posted 4 years ago

“Overall giving the reason for contacting Pure Cremation the experience was very good, very easy to deal with. The ashes were returned to us by a very polite gentleman and each person that I spoke to on the phone was very helpful and understanding of the situation.”

Helpful Report

Posted 4 years ago

Dear Michael, thank you for these kind words which are greatly appreciated by the whole team. With kindest regards, Catherine Powell

Posted 4 years ago

“The men who collected my husband’s body were respectful not only to us but to my husband. When the ashes were returned to me the gentleman was respectful again. He even told me how to scatter the ashes without them blowing back in my face.”

Helpful Report

Posted 4 years ago

Dear Linda, thank you for taking the time to share your experience of our care as this will reassure others. Stay safe. Kind regards, Catherine Powell

Posted 4 years ago

“I am very impressed how smoothly and efficiently my late husband cremation went. I realise how difficult for you to give a timing on his cremation but it would have been nice to have known whether it was AM or PM because I spent a very unsettled 24 hours wondering.”

Pure Cremation 4 star review on 20th April 2021

Helpful Report

Posted 4 years ago

Dear Janet, thank you for sharing this lovely image, and for your positive comments. I am sorry to hear that you felt unsettled without a specific cremation time to focus on. I know the team will have explained why we do not know this information in advance. I hope that the return of your husband's ashes has brought a measure of comfort. With kindest regards, Catherine Powell

Posted 4 years ago

“I was very pleased overall, no hidden extras and when the ashes were delivered they were done with respect and a smart delivery driver and clean and smart vehicle. The only confusion was the date of cremation and delivery date of the ashes which I thought was the same day. It’s just this that needs to be made more clearly to family concerned, overall excellent”

Helpful Report

Posted 4 years ago

Dear Mary, thank you for these positive comments and helpful feedback. It has been a privilege to look after you and your loved one. With kind regards Catherine Powell

Posted 4 years ago

“A thoroughly professional service. My only criticism being the biodegradeable "box" my wife's ashes came back in. I expected something substantially classier.”

Pure Cremation 4 star review on 24th March 2021

Helpful Report

Posted 4 years ago

Dear Mr Mountifield, thank you for your kind comment about the care received. While I would not presume to argue with your personal reaction to the ashes container I would like to say that many crematoria present ashes in a very basic cardboard box and we considered carefully how to improve on this. The biodegradable cellulose box has been carefully chosen to accommodate our unique ceramic identification disc, with wrapper designs that we have selected and ergonomics that make it easy to either transfer the ashes into an urn of your choice or scatter effortlessly. As this will always be a matter of personal taste I have added an image for other readers to see the kind of container we use and evaluate it for themselves. Kind regards, Catherine Powell

Posted 4 years ago

“Provided a good service and kept me up to date with proceedings. The delivery of the ashes was considerate and comfortable. I would definitely recommend them to anyone needing this sort of service.”

Helpful Report

Posted 4 years ago

Thank you for this lovely review. It means so much to the whole team. Kind regards, Catherine Powell

Posted 4 years ago

“Efficient, empathetic service. I chose an unattended cremation for my mum due to covid restrictions limiting funerals and wakes and plan to hold an informal personalised family memorial when restrictions are lifted. Thank you”

Helpful Report

Posted 4 years ago

Thank you for sharing your experience, Debbie. We hope that you can hold your memorial very soon. Kind regards, Catherine Powell

Posted 4 years ago

“My parents chose Pure Cremations and it has made me think about my own plans. The team were very kind and thoughtful from organising the policy to collecting dad when the time came. It was easy to get through and talk with someone at an emotional time. My only ask for improvement is communication. Once dad was taken away and cared for we were unclear on when he would be cremated and then it took 6 weeks to get him back. Thank you for looking after dad.”

Helpful Report

Posted 4 years ago

Dear Stuart, thank you for your positive comments about the care you, your mum and your dad received. I am sorry that it took longer than usual to return your father's ashes to your mum - we are looking into what we could have done differently to avoid this. I can see that a provisional cremation date was allocated at the time of your first contact with us, as per our usual process, and I am sorry if this was not made clear at that time. Stay safe and well. Kind regards, Catherine Powell

Posted 4 years ago

“The service feedback from my Mother was very good, there were some communication delays at the beginning of the process during out of hours and one lady was to be honest rude, however when Colin’s ashes were returned the gentleman was very professional. Thank you very much.”

Helpful Report

Posted 4 years ago

Thank you for your positive comments. I will look at the case management to see what could have been improved. Kind regards, Catherine Powell

Posted 4 years ago

“I've given you a 4 because I was a bit disappointed about the length of time it took for you to pick my wife's body up, but very pleased in the way you kept me informed once you'd picked her up, I appreciate what you did and the return of her ashes was much appreciated, thank you”

Helpful Report

Posted 4 years ago

Dear Mr O'Donovan, thank you for your comments. We always want to look after everyone as quickly as possible, and on reviewing your wife's case I can see that a number of things hampered us. There were delays in receiving the Green Form (needed to bring someone into our care) and it took much longer than expected for the hospital to release her into our care, despite active intervention from our team. I am sincerely sorry for any distress these delays caused you and hope that having the ashes home safely with you will be comforting. With kindest regards, Catherine Powell

Posted 4 years ago

“The Crematorium Offices are very new clean and neat but the setting is perhaps a little clinical. The one staff on duty was very helpful and the preparations were made immaculately. The site is very difficult to find without a SATNAV and so a good map should be included in future.”

Helpful Report

Posted 4 years ago

Thank you for this review, Nicholas.

Posted 4 years ago

“My father had told me he had arranged his and my mother’s funerals through Pure Cremation, as they wanted a non religious simple cremation without all the mourners present and the wake. Also to avoid the extortionate and unnecessary costs involved. On the day my father passed away the process was very straightforward. The lady I spoke to was very friendly and empathetic. I asked if they could give a time for the cremation on the date given and that was not possible. Myself and my family would like to have known approximate time so we could remember him as we had gone for a lunch. I was advised his ashes would be held for 30 days then scattered on the remembrance gardens at the crematorium. Myself and my Mum were surprised that we had not been advised or received a courtesy call to say the cremation had taken place. There was no follow up call to date and the cremation was 8th October. It would’ve been great and reassuring to have had some sort of communication. Also to know that the scattering of ashes had taken place as advised. I emailed to voice my concerns and 6 days later no reply received at all. So from the front end all appeared to go very smoothly but from there after communications just ceased.”

Helpful Report

Posted 4 years ago

Dear Steve, Thank you for your review. I have sent an email with a detailed response to each of the points raised, but for the benefit of others who may read this review: We don't give a specific cremation time as this is determined on the day by the crematorium team and may take place any time between 7am and 11pm, and, during the height of the pandemic, throughout the night. Crematoria don't contact clients to confirm that the cremation has occurred, they simply carry out their promises. Crematoria don't generally confirm that an unwitnessed ashes scattering has taken place. Our 30 day policy is designed to give the family time to reflect and change the instruction if desired. We always want to give families the level of communication that they need, and respond positively where we can. I am sorry that we were unaware that these updates would have been helpful to you and your mother. I would also like to apologise for the failure to respond promptly to your email. I have spoken with the colleague responsible and she is sending a personal apology for not meeting your expectations, or ours. With kindest regards, Catherine Powell.

Posted 4 years ago

“Especially in the time of covid, as well as other issues, Pure Cremation were the obvious choice for me and my family. I was able at very short notice on a Sunday to organise the cremation and collection of the body with Pure Cremation's excellent help and support. They also supported the family with various issues arising with the hospice. We thank them for their understanding, support and dignified business at this time”

Helpful Report

Posted 4 years ago

Dear Edward, it is our privilege to support families at their most difficult moments. Thank you for taking the time to share your experience of our care. Kind regards, Catherine Powell

Posted 4 years ago

“Talking through the cremation of a loved one is always not a pleasant task but from the moment I got through to Pure Cremations they made me feel at ease and explained everything in a nice tone and manner. They communicated each step with me over the phone from collection of my mom to cremation and delivery of moms ashes. I am pleased with their service”

Helpful Report

Posted 5 years ago

Dear Terri, your review will strike a chord with anyone who has had to arrange a funeral. I am so pleased to hear that our team made such a difficult task a little easier. Thank you for sharing your experience. Kind regards Catherine Powell

Posted 5 years ago

“We done non religious service and Pure Cremation were helpful and good Than you”

Helpful Report

Posted 6 years ago

“I just wish the communication between them and me will be a little bit better. The rest was very good.”

Helpful Report

Posted 6 years ago

Pure Cremation is rated 4.8 based on 6,049 reviews