Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 7,197 Reviews

96 %

of reviewers recommend Pure Cremation

Company Reviews

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 25th May 2026

147

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Very professional would definitely recommend this company. They were compassionate caring never rushed me to make any decisions. I would 100% recommend this company.”

Helpful Report

Posted 4 months ago

Thank you, Elaine. We’re grateful for your kind words and so glad you felt supported and not rushed at any time. Your recommendation means the world to us. Kind regards, Pure Team

Posted 4 months ago

“I had a problem between the coroner and pure cremation, paperwork not transferred. I realise mistakes happen. But I spent an entire afternoon ringing the coroner and pure cremation, which surely I should not have had to do! When I'm dealing with the death of my husband. Consequently it has taken a very long time to finally receive his ashes. 7 weeks infant.”

Helpful Report

Posted 4 months ago

Thank you for your review. Your feedback is important, and we appreciate you bringing these points to our attention. We have shared your comments with the relevant team, who will review the arrangements and get in touch to discuss this with you further. If you would like to get in touch in the meantime, please don't hesitate to contact us on 0800 033 7737. Kind regards, Pure Team

Posted 4 months ago

“All the staff are very professional and compassionate. The arrangements were made so easy with the utmost respect. Thank you”

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Posted 4 months ago

Thank you for your kind words, Marie. We’re glad our team could provide professional and compassionate support throughout. Best wishes, Pure Team

Posted 4 months ago

“I am so glad I choose Pure Cremation for my husband, everything went to plan from the first phone call I was kept informed all the way, to a lovely lady Katie delivering the ashes.”

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Posted 4 months ago

Thank you for sharing your experience, Kathleen. We’re so glad everything went smoothly from the first call and that you felt informed at every step. Kind regards, Pure Team

Posted 4 months ago

“I would like to thank you all for the service you have given me you looked after my husband until the cremation and made sure that I was kept informed of his cremation and the lovely lady who brought him home to me a very big thank you 🥰🥰”

Helpful Report

Posted 4 months ago

Thank you for sharing your experience of our care. We're grateful for your kind words and glad we could look after your husband and keep you informed every step of the way. All the best, Pure Team

Posted 4 months ago

“I haven't found any fault with Pure Cremation. My wife passed a week before Xmas and I sent them all relevant paperwork with the help of local Registry. I received my wife's ashes within 3 weeks. Both financially and administratively Pure have been as good as their word. I strongly recommend Pure Cremation.”

Helpful Report

Posted 4 months ago

Thank you, Quentin. We're grateful for your kind words and glad we could support you during what must have been a very difficult time. It’s wonderful to hear your wife’s ashes were received promptly and that our team could handle the administration smoothly. Kind regards, Pure Team

Posted 4 months ago

“Very professional from start to finish Every one was very helpful and friendly And would highly recommend”

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Posted 4 months ago

Thank you, Patricia. Your wonderful feedback and recommendation are greatly appreciated. Kind regards, Pure Team

Posted 4 months ago

“Superb service from beginning to end”

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Posted 4 months ago

Thank you so much for your review and for rating us with five stars. Best wishes, Pure Team

Posted 4 months ago

“all the people i dealt with were lovely and compassionate, from the initial phone call to the ashes being dropped off. I cannot fault this company and recommend them highly.”

Helpful Report

Posted 4 months ago

Thank you so much for taking the time to leave a review. We’re glad our team could be there for you right from that very first call to the hand return of the ashes. Kind regards, Pure Team

Posted 4 months ago

“Simple ,speedy ,compassionate service. Professional.”

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Posted 4 months ago

Thank you so much for taking the time to leave a review. All the best, Pure Team

Posted 4 months ago

“We as a family have been so comforted by the staff and whole experience that Pure Cremation gave us.”

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Posted 4 months ago

Thank you for sharing this with us. We’re glad our team could comfort your family and provide a reassuring experience during such an emotional time. Best wishes, Pure Team

Posted 4 months ago

“At a very emotional time, Pure Creamation handled my wifes funeral with great care and empathy. Will always be greatfull. I already have my funeral planned with Pure, and recommed pure to all my family.”

Helpful Report

Posted 4 months ago

Thank you for this touching feedback. We’re honoured to have been there for you during such a difficult time, and we’re so glad our team could provide the care and support you needed. It means a lot to hear you’ve planned ahead and would recommend us to others. Wishing you all the best, Pure Team

Posted 4 months ago

“So glad we chose Pure Cremation, excellent service throughout, kept informed at every stage, treated with dignity and respect. Christine did a sterling job when delivering the ashes.”

Helpful Report

Posted 4 months ago

Thank you, Joan. We’re delighted that you felt the service was excellent and that Christine returned the ashes with dignity and respect. Kindest regards, Pure Team

Posted 4 months ago

“My late Mum had a prepaid plan with Pure Cremation Ltd. I can't thank them enough for the kindness they showed me & the help & advice they gave me after my Mum passed away. I asked that my Mum's ashes be returned to me & Mark who returned them was so kind & friendly to me & very respectful to my Mum's remains. Pure Cremation Ltd made a very difficult time easier to bear & I was extremely impressed by all the team I dealt with. Thank you & may God bless you all.”

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Posted 4 months ago

Thank you, Debbie. It's great to know you were impressed by the service provided by Mark and the team. Your five-star rating of our service means a lot to us, and we're pleased that with our support, we could make this difficult time easier for you. Kindest regards, Pure Team

Posted 4 months ago

“I have already sent a email expressing our thoughts on pur Cremation, it has been from start to receiving dad's ashes which were hand delivered by a beautiful,professional, most caring person pure perfection. All staff from start to finish kept me updated on every step of the way. Thank you so much for your professional journey with us. Pure Cremation thank you x”

Pure Cremation 5 star review on 11th January 2026

Helpful Report

Posted 4 months ago

Thank you so much for this lovely feedback. It's great to hear that you felt supported at every step and that the return of your father's ashes was handled with the utmost care. All the best, Pure Team

Posted 4 months ago

“In this sad time, pure cremation was a very good support to me, we had problems with the death certificate, they supported me. When my mums ashes came back the support was there.”

Helpful Report

Posted 4 months ago

Thank you for sharing your kind words. We’re glad we could support you during such a difficult time and ensure everything went ahead smoothly, including the return of your mother's ashes. Best wishes, Pure Team

Posted 4 months ago

“Excellent and professional”

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Posted 4 months ago

Thank you for your kind feedback, Ronald. It's good to hear that we could provide an excellent and professional service. Best wishes, Pure Team

Posted 4 months ago

“I find your ‘Pure’ ads on TV totally offensive to be fair! Myself and my family organised a beautiful, dignified, unrushed and totally respectful cremation for my Mum through a private funeral company and we wouldn’t have had it any other way. Your adverts are so fake and the actress you use is annoyingly condescending. Therefore I wouldn’t touch you with a barge pole.. thanks but definitely no thanks!”

Helpful Report

Posted 4 months ago

Thank you for sharing your thoughts and opinion. We understand that everyone has different preferences when it comes to something as personal as making funeral arrangements, and it is clear that the service you organised for your mum meant a great deal to you and your family. At Pure, we simply aim to offer an alternative for those who feel a traditional funeral does not reflect their wishes, giving families the freedom to say goodbye in their own way. We know our approach will not be right for everyone, and that's ok. We appreciate you taking the time to give feedback on our TV advert and we will make sure this is shared with the relevant team. Many thanks, Pure Team

Posted 4 months ago

“My Mum had a prepaid direct cremation plan with Pure Cremation. After my Mum passed away I was so impressed by the team & service privided. From the initial call following registering my Mum's death I was given all the next steps details & treated with the utmost kindness. I was called as I requested when Mum had arrived in Pure's care & was advised the date her cremation would take place. Afterwards I was contaced regarding Mum's ashes being returned to me. The day before the return I was called regarding an estimated time of arrival. On the day the driver called me to introduce himself & to advise me of a one hour time slot. He arrived on time & was very respectful when he passed me my Mum's ashes. He stayed to talk to me for a few minutes enduring I was ok. The Pure team were all friendly, professional, knowledgable & above all compassionate & kind at all times & really are a credit to Pure. I thank them all on behalf of my family & myself for making a very sad time more bearable. May God keep you all safe.”

Helpful Report

Posted 4 months ago

Thank you for taking the time to share such thoughtful feedback. It’s wonderful to hear that the team provided compassionate, respectful care and clear communication throughout this difficult time, and that the return of your Mum’s ashes was handled with the utmost sensitivity. All the best, Pure Team

Posted 4 months ago

“I enquired about their service approximately 4 years ago but they continued to send info in the post and phoning me, and despite me blocking the caller number, they would call from a different number. I complained but still I received voice mail. I have just received an apologetic email after using the 'contact us' option to contact them on the website but I did write in capitals and used the f-word to grab their attention. I hope that's the end of the harassment.”

Helpful Report

Posted 4 months ago

Thank you for leaving a review. We’re sorry to read your feedback. This is certainly not the experience we want anyone to have. We would like to look into your experience and make sure all contact is stopped. Please email us at customercare@purecremation.co.uk, including "review" in the email subject, with your full name and the phone number that you have been receiving the calls on, so we can put things right. If you need to speak to us in the meantime, you can also reach us on 0800 033 7737. Kind regards, Pure Team

Posted 4 months ago

Pure Cremation is rated 4.8 based on 7,197 reviews