Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,048 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 20th September 2025

131

Anonymous

Anonymous // 01/01/2019

Filter: Rated 4 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“The service from Pure Cremation was mainly positive. The staff were helpful and supportive and receptive. Unfortunately, I only gave a 4 star review due to 2 reasons. Firstly, we were not contacted from Pure Cremation regarding the time of Mums ashes being returned despite being told we would receive an email the day before. Secondly, we received a letter addressed to Mum from Pure Cremation regarding a gift card. This was a number of weeks after she had died. As you can imagine, this was upsetting for my elderly father and myself.”

Helpful Report

Posted 6 months ago

Thank you for your feedback. We're glad you were satisfied with the service and found our team supportive and helpful during the arrangements. However, we are concerned to learn about your experience during the return of the ashes and the correspondence you received addressed to your Mum. We would like to look into this immediately and would kindly ask for further details so that we can address your concerns. Please email us at customercare@purecremation.co.uk, including "review" in the email subject and your Mum's full name, your full name and preferred contact details. If there is anything else we can do in the meantime, please let us know by calling us directly on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 6 months ago

“As a family we found the pure cremation team very thoughtful and helpful at every step of the difficult process. The only part i would have liked to be different was knowing the time of my mum's cremation. The day of the committal was difficult , wondering what time it would be happening. The lady that brought my mum home was so lovely and respectful.”

Helpful Report

Posted 6 months ago

Thank you for sharing your valued feedback with us. It's great to know you found our team helpful at every stage of care. We also greatly appreciate your feedback regarding providing the time of cremation. Our care team will always confirm the date of the cremation unless we are informed otherwise. We do not confirm an exact time due to various factors that can influence the schedule. We believe it would be unfair to provide a specific time if we cannot guarantee it will go ahead as planned. However, we will take your feedback on board and share it with the relevant team. Best wishes, Pure Cremation Team

Posted 6 months ago

“Overall a good service however phones calls with different staff members was confusing maybe better that only one person deals with you although all extremly polite and empathic”

Helpful Report

Posted 6 months ago

Thank you for leaving a review. We're pleased to hear that our team provided polite and empathetic support throughout. We appreciate your feedback about communication and will take it into consideration. Best wishes, Pure Cremation Team

Posted 6 months ago

“The people who collected my husband were extremely respectful and caring. The only issues I had were i would have liked to know the time of the cremation not just the day. When the ashes came home it was too quick and rushed. The lady seemed to be in such a hurry and wasn't anywhere near as respectful as I expected.”

Helpful Report

Posted 6 months ago

Thank you for taking the time to share your experience with us. Your feedback is important, and we appreciate you bringing these points to our attention. A senior manager is personally looking into the points you have raised and they will reach out to you directly at the earliest opportunity. If there's anything else we can assist you with in the meantime, please feel free to contact us at customercare@purecremation.co.uk or by calling us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 6 months ago

“Everyone I dealt with was extremely kind and called to keep me informed throughout. The only thing we didn’t like was what the ashes came back in, it looked liked. Cereal box.”

Helpful Report

Posted 6 months ago

Thank you for your review. It is so good to hear that each stage of our care has made a difference to you when it really mattered. We also appreciate your feedback regarding our urn, and we will pass this on to the relevant team. All the best, Pure Cremation Team

Posted 6 months ago

“Everything started really well and was so smooth given that we had to call and arrange everything on the day of the death. Communication was good during the process but sadly I had to chase for details of the timings for the return of the ashes which left us feeling a little disappointed.”

Helpful Report

Posted 7 months ago

Thank you for taking the time to share your valuable feedback with us. Your feedback is important, and we appreciate you bringing these points to our attention. A senior manager is personally looking into the points you have raised and they will reach out to you directly at the earliest opportunity. If there's anything else we can assist you with in the meantime, please feel free to contact us at customercare@purecremation.co.uk or by calling us on 0800 033 7737. Kindest regards, Pure Cremation Team

Posted 6 months ago

“Apart from the bad timing of advertising special offers for £50 off at such a sensitive time, and I don't know what you could do about it given that you are a private business, the actual service, and the responses over the phone were faultless. Thank you so much for that Yours with many thanks Bob Leete.”

Helpful Report

Posted 7 months ago

Thank you for taking the time to share your experience with us. It's great to know we could provide you with a faultless service at this time. However, we are very sorry to learn that you received marketing correspondence during the arrangements for your loved one. We understand how upsetting this must have been for you and want to assure you that we take your concerns seriously. We will look into how this happened and then reach out to you directly via email. If there is anything more we can do in the meantime, please let us know. You can reach us on 0800 033 7737 or via email at customercare@purecremation.co.uk. Kindest regards, Pure Cremation Team

Posted 7 months ago

“It was an easy process at a difficult time.”

Helpful Report

Posted 7 months ago

Thank you for taking the time to leave a review. Your feedback means the world to us and we're glad we could make this difficult time a little easier for you. Kindest regards, Pure Cremation Team

Posted 7 months ago

“Price wise they were excellent but also sympathetic, clear and understanding. Always available on the end of a phone and very courteous when the ashes were returned to us.”

Helpful Report

Posted 7 months ago

Thank you for your thoughtful review, Richard. We’re glad to hear that our team provided the support and understanding you needed during this time. All the best, Pure Cremation Team

Posted 7 months ago

“I very pleased with the way they handled things they kept me in touch right up until they delivered the ashes. I would recommend them to anybody.”

Helpful Report

Posted 9 months ago

Thank you for your kind review. We're glad that you felt informed and supported throughout. Your recommendation means a lot to us. Best wishes, Pure Cremation Team

Posted 9 months ago

“Excellent staff, kept me in the know all the time. Extremely grateful.”

Helpful Report

Posted 9 months ago

Thank you for your kind feedback, Gladys. It was an honour to support you during this difficult time and your positive review is greatly appreciated. All the best, Pure Cremation Team

Posted 9 months ago

“Although the problem was not the fault of Pure Cremation, but that of the hospital, I feel I did not get enough communication from Pure Cremation while things were sorted out. Other than that, all good.”

Helpful Report

Posted 9 months ago

Thank you for taking the time to share your experience with us. Your feedback is very important, and we appreciate you bringing these points to our attention. A senior manager is personally looking into the points you have raised and they will reach out to you directly at the earliest opportunity. If there's anything else we can assist you with in the meantime, please feel free to contact us at customercare@purecremation.co.uk or by calling us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 9 months ago

“Went smoothly and people knowledgable when I rang and asked, but it would have been nice to have been updated, just by email, when certain things were achieved.”

Helpful Report

Posted 9 months ago

Thank you for your kind words. We would like to understand your experience in more detail to ensure we continue to provide the best service possible. Please email us at customercare@purecremation.co.uk, including your name and preferred contact details. Please include "review" in the email subject. Kind Regards Pure Cremation Team

Posted 9 months ago

“Pure Cremation was excellent in all but one .From phoning with the death of my husband I was treated with compassion and the body was collected speedily, then informed of cremation date all with care and consideration for me .The only problem I had I was not informed the day before what time the ashes were being delivered and had to make several phone calls as I was told to have someone with me and needed to tell them what time to come.When the ashes did arrive the lady was very kind and explained everything to me .”

Helpful Report

Posted 9 months ago

Thank you for taking the time to share your experience with us. We’re pleased to hear that our team was there to assist you with care and compassion during such a challenging time. We sincerely apologise for the issues with communication around such an important part of the journey, and appreciate your understanding in this matter. Your feedback is invaluable and helps us improve our service for other families we are trusted to look after. Best wishes, Pure Cremation Team

Posted 9 months ago

“Staff had a lovely nature when speaking (at what is a very challenging time for those of us dealing with a loved one). Nothing was too much trouble. They did treat my requests with concern and care.”

Helpful Report

Posted 9 months ago

Thank you for your kind words and for taking the time to share your experience. Best wishes, Pure Cremation Team

Posted 9 months ago

“Was told they would phone me the day before with a time of return of my mother's ashes. Instead they sent a(TEXT MESSAGE) with a 3 hour time slot. Uncaring & rude.”

Helpful Report

Posted 10 months ago

Thank you for sharing your experience with us. Your feedback is very important and will be taken on board as we work to change this process. A senior manager is personally reviewing the points you raised and will contact you directly as soon as possible. If there's anything else we can assist you with in the meantime, please feel free to contact us at customercare@purecremation.co.uk or by calling us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 10 months ago

“After dad passed away I rang them and they were so kind caring and compassionate helped me through a very difficult time! It was all so easy and helpful and I didn’t have to do much!”

Helpful Report

Posted 10 months ago

Thank you, for your thoughtful review. We are so glad to hear that our team was able to provide you with the support you needed. Your words mean a lot to us. Best wishes, Pure Cremation Team

Posted 10 months ago

“I was mostly very happy with the service you provided apart from one or two faults in my opinion. I asked to be informed the day my mother was cremated and that did not happen and also I wasn’t made aware of how long the process would take and that I’d be waiting for my mums ashes for so long .”

Helpful Report

Posted 10 months ago

Thank you for taking the time to share your experience, your feedback is extremely important to us. A senior manager will look into the points you have raised. If there's anything else we can support you with in the meantime, please feel free to contact us at customercare@purecremation.co.uk or by calling us on 0800 033 7737. Kind regards, Pure Cremation Team

Posted 10 months ago

“Our family had no problems with using this service , it was the first time for many of us instead of the traditional service at a crematorium, some felt it wasn't right but it was the deceased wishes and we had no problems , regular contact and I personally found the staff very helpful and sincere , ashes were returned I a dignified manor with all paperwork correct.”

Helpful Report

Posted 10 months ago

Thank you for your thoughtful review. Best wishes, Pure Cremation Team

Posted 10 months ago

“It is what it is ! comunication could have been better, but overall it was ok the lady who returned my dads ashes was professional caring and warm of personallity, she made the final stages of dads return bearable, any company is only as good as the people who work for it afterall.she told me that every stage is carried out with the utmost respect, which was an absolute comfort at a very sad time.”

Helpful Report

Posted 10 months ago

Thank you for sharing your experience and for your kind feedback about our team. A senior manager is personally looking into the concerns you raised regarding communication. So that we can ensure we are offering the very highest standard of care that we set out to deliver. If you need any further assistance in the meantime, please feel free to contact us at customercare@purecremation.co.uk or call us at 0800 033 7737. All the best, Pure Cremation Team

Posted 10 months ago

Pure Cremation is rated 4.8 based on 6,048 reviews