Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,129 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 11th January 2026

132

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I regret having signed up the same time as my partner after the way she was treated by Pure Cremation. Firstly she passed suddenly so she had not paid the minimum 24 payments for the over 50's plan. So invoiced me for the outstanding amount. If you're on Benefits or you don't have the funds to pay said invoice they will NOT collect you're loved one until the balance has been paid in full. Luckily my father in law helped me out. If this was not bad enough they took over two weeks to collect my partner. My partners last wishes were that she be dressed in her favourite outfit along with a few personal bits. They did not respect her wishes one bit they would not dress her but would place them over her. She passed on 23rd Nov and was cremated on 23rd December a month after her passing. I was told it would be a few days after making payment. So thet lied about that detail. The whole overall experience was extremely stressful and I got the feeling that they were only interested doing the very basic care of looking after my partner. They disregard any personal wishes I had or expected that these were my partners personal last wishes. I personally very angry with the way pure cremation treated my partner while in their care. I regret not using a local funeral director which actually worked out cheaper and included a service and viewing. They claim they make everything stress free well this was not the case in my experience You made it more stressful than it had to be.”

Helpful Report

Posted 3 years ago

Dear Mr. Redfield, Thank you for your feedback, and I am sorry that you feel that your partner’s cremation arrangements were not handled to the high standard we would normally expect. A senior manager has attempted to make contact with you to discuss the points you’ve raised. We acknowledge that it took longer than we would normally expect for us to bring your partner into our care, but can see that we were able to follow your wishes and dress your partner and take the photos you requested – we are keen to make sure these get to you to give you the peace of mind these instructions were carried out, despite being something we wouldn’t normally accommodate. We will continue to try and contact you to discuss this further. Kind regards Olivia

Posted 3 years ago

“Pure cremation were wholly efficient, caring, empathic and are well organised. When my time comes I've told my family I want pure cremation too”

Helpful Report

Posted 3 years ago

Thank you for these wonderful comments. Kind regards, Mia

Posted 3 years ago

“As it was Christmas time, the service was carried out as soon as possible. However, as I said in my email to them, it would be helpful to deal with only one person rather than the 4 whom I dealt with, and have his/her contact email at the start. Also, the invoice asked for payment within 48 hours, which was Christmas Day! It could I'm sure be changed to 'within 48 working day hours' so as not to cause distress. Also, the invoice was sent before I actually spoke to the caseworker. The return delivery of my husband's ashes was quick and smooth and kindly done. I would and do recommend Pure Cremation's services. Julie H”

Helpful Report

Posted 3 years ago

Dear Julie, Thank you for your positive review and for continuing to recommend our services to others. I would like to apologise for any distress that may have been caused by the automated date that appears on the invoice, this is valuable feedback that we will consider in future when managing family’s expectations. This is usually sent out at the point we are instructed, along with the legal cremation forms, to ensure you have everything you need at the earliest point and there are no delays in looking after someone. At the time we were looking after your husband we were experiencing a high volume of calls, so enlisted the help of other colleagues to help us in answering calls so that we could look after all who needed us in a timely manner. I am sorry that you did speak to multiple people, but want to assure you that everyone who answers the phone is equipped to be able to help with all queries. Thank you again for your feedback, and please do let us know if you have any further questions. Kind regards, Harriet

Posted 3 years ago

“Excellent service just when we needed things to be easy to sort. Great advice over the phone and delivery of Williams ashes to our house. My wife and I both have PC policies and we know we will be in good hands when our times come. Thank you”

Helpful Report

Posted 3 years ago

Thank you for this lovely review which means so much to the whole team. We would be honoured to welcome you and other family members as plan holders and regard this as one of the highest compliments anyone can give our service. Kind regards, Mia

Posted 3 years ago

“Many thanks for being professional and kind.”

Helpful Report

Posted 3 years ago

It was our privilege to support you, thank you for taking the time to share your experience of our care. Kind regards, Mia

Posted 3 years ago

“Found Pure Cremation excellent from start to finish. The staff are attentive and reassuring, and their attention to detail and care is impressive. We were kept informed throughout the process. I would recommend them to anyone.”

Helpful Report

Posted 3 years ago

The team will be very pleased to hear that their care and support made a difference to your family. Best wishes, Mia

Posted 3 years ago

“Pure Cremation were wonderful- very supportive and understanding . They also were very efficient and kind.”

Helpful Report

Posted 3 years ago

Thank you for this wonderful review. Kind regards, Mia

Posted 3 years ago

“A wonderful service provided be kind and compassionate staff! I was always kept informed right up till my brother's ashes were returned to me. I would highly recommend Pure Cremation as a reliable and caring team. I can't thank the staff enough.”

Helpful Report

Posted 3 years ago

Thank you for this lovely encouragement. It has been our privilege to look after you all. Kind regards, Mia

Posted 3 years ago

“I cannot fault the service that our family received following the death of my mother. Every step of the process was clearly explained, care and compassion were exhibited by everyone that I spoke to, and we were kept fully informed throughout. Using Pure Cremation Ltd certainly helped to make a difficult time just a little bit easier.”

Helpful Report

Posted 3 years ago

Thank you for sharing this very moving account of your family's experience of making arrangements with complete confidence, and how you were looked after by our team. You have expressed everything that we would hope to achieve when supporting those planning their own funerals in advance, and their families when the time comes. Your words inspire us all to continue our efforts. Kind regards, Chloe

Posted 3 years ago

“Sensitive, professional and efficient service from start to finish. excellent communication from all staff. Many thanks for making this difficult time a lot easier. Highly recommended.”

Helpful Report

Posted 3 years ago

It has been our honour to look after your loved one and to support you. It is heartwarming to hear that our colleagues have given you such confidence and peace of mind when it really mattered. Kind regards, Chloe

Posted 3 years ago

“It was a simple process and made a difficult time more bearable . We were informed every step and I would highly recommend.”

Helpful Report

Posted 3 years ago

It is so good to hear that our care made a positive difference when it really mattered. Thank you for choosing us. Kind regards, Chloe

Posted 3 years ago

“My Dad had said he didn't want a big funeral when he passed away. He had previously paid for his funeral with another Funeral Director but cancelled it as he said it was too much..(True Yorkshireman!) We then looked at different funerals, he chose Pure Cremation but we only discussed it. He died very suddenly two weeks before Christmas (13th) which was a huge, huge shock. I called PC the Day after my Dad died and was told that he had already spoken with them previously but not made any arrangements, I'm glad in a way as he would have been told what would entail and he was obviously happy with that. Right from the beginning everything was very straight forward, easy to understand, told what was needed ie forms signed online and what was to happen once the forms were completed. I was informed when my Dad had been transported from hospital to the Crematorium on the (23rd Dec) then again on the 28th being told that the actual cremation might be brought forward and take place on the 30th but I Would Be Told! (it was the Christmas Holidays so delays were expected).....Unfortunately I wasn't, the following week I was contacted for the arrangement of my Dads ashes to be returned, I said they were supposed to inform me about the cremation but I felt I was brushed off.....I would have liked to have been told as I feel that was the most important date ( and most importantly they're whole involvement was the cremation itself) my Brother was still here visiting (he lives on the other side of the country) so we could have had some sort of celebration for my Dad together, .....I still feel let down about this. If you're wanting a straightforward no fuss funeral then Pure Cremation is probably what you want, hopefully they'll keep you a little more informed......”

Helpful Report

Posted 3 years ago

Thank you for taking the time to leave such a detailed review. It is a great honour to care for any family under such difficult circumstances. We thank you for choosing us and for the positive feedback. We are truly sorry to hear you were not informed of the cremation date. Our customer care protocol includes informing relatives of the date of their loved one’s cremation at least 48 hours in advance of this important event. Please know we will investigate why this did not happen. With kindest regards, Chloe

Posted 3 years ago

“I was treated like a part of a family, they were kind heart-warming people who make it easier through your bereavement process. My kindest regards go to all the staff, thank you.”

Helpful Report

Posted 3 years ago

These lovely words will be greatly appreciated by our caring team who work so hard to provide the kind of support that makes a real difference to the bereaved. Kindest regards, Chloe

Posted 3 years ago

“The service was amazing”

Helpful Report

Posted 3 years ago

Thank you for sharing your experience - we know this will help others who may be considering Pure Cremation either for themselves or a loved one. Kind regards, Chloe

Posted 3 years ago

“100% satisfied. All along the line, from collection, the cremation & final delivery, was dealt with kindness & compassion. Will definitely recommend.”

Helpful Report

Posted 3 years ago

It is our privilege to have been asked to care for your loved one and it is heartwarming to hear that we met your needs when it really mattered. Kind regards, Chloe

Posted 3 years ago

“They took all the worry and hassle out of the experience, kept me fully informed throughout the whole process”

Helpful Report

Posted 3 years ago

Thank you for taking the time to share your experience of our care. It has been a privilege to look after you all. With kindest regards, Chloe

Posted 3 years ago

“The staff at Pure Cremation were always sympathetic and polite and there was always someone on the end of the phone. I was kept informed at all times and the whole process took a lot of stress out of a sad and difficult time.”

Helpful Report

Posted 3 years ago

It is our privilege to have been asked to care for your loved one and it is heartwarming to hear that we met your needs when it really mattered. Kind regards, Olivia

Posted 3 years ago

“Made everything so simple and dignified for mum.Minimum of fuss during an upsetting time.”

Helpful Report

Posted 3 years ago

We are sorry for the loss of your mum. It has been our honour to support you all. Thank you for sharing your experience – we know this will help others ❤️ Kind regards, Mia

Posted 3 years ago

“You have definitely made the parting of my wife as peaceful as her passing. Thank you for the professionalism in helping me at a stressful time.”

Helpful Report

Posted 3 years ago

The team will be very pleased to hear that their care and support made a difference. With best wishes, Mia

Posted 3 years ago

“Very professional , and kept me informed throughout . Any questions I had were always treated with respect and empathy.”

Helpful Report

Posted 3 years ago

Thank you for sharing your experience - we know this will help others who may be considering Pure Cremation either for themselves or a loved one. Kind regards, Chloe

Posted 3 years ago

Pure Cremation is rated 4.8 based on 6,129 reviews