Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.85

4.9 Rating 8,190 Reviews

96 %

of reviewers recommend Pure Cremation

Company Reviews

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 16th August 2026

156

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I found the whole process very easy, my wife died at about 02.30 on a Saturday morning in her Nursing Home, by the time I returned home at 04.10 my phone was ringing with a member of staff informing me of how and when things would progress. I was kept informed all the time of what was happening and the staff were always caring and respectful, especially the man who returned my wife's ashes to our home. I would certainly recommend Pure Cremations to anyone, and I will be making arrangements for myself in the very near future.”

Helpful Report

Posted 5 months ago

Thank you for sharing such a detailed account of your experience. We’re so glad that we could be there for you from those very early hours and keep you informed every step of the way. It’s wonderful to hear that our team, especially the person who returned your wife’s ashes, provided care and respect during such a personal moment. Best wishes, Pure Team

Posted 5 months ago

“My partner was cared for and recently cremated with Pure Cremation and I could not have asked for a more caring, respectful and kind team. I was kept up to date about everything and the lady in charge of him rang me and gave me her special number and said I could call her any time if I felt I needed to have a chat. I have already recommended to a friend who has now organised his own funeral plan with Pure and his partner has said she intends to do the same.”

Helpful Report

Posted 5 months ago

Thank you for your lovely review. We’re so pleased that our team could provide the care, respect, and support you needed, and that you felt kept informed every step of the way. It’s wonderful to hear that you’ve recommended us to friends and that they’ve chosen to plan ahead with Pure Cremation. Kindest regards, Pure Team

Posted 5 months ago

“My father was promised some sort of ‘utopia’ in which he died one day and was cremated the next with ashes being returned the next day. This was a very long a difficult process for us as a family. I am aware that we had to wait for the death certificate. However, my Father died 29th January and was eventually cremated 18th February. When I received the phone call informing me of this date, I asked for the time of cremation, even just morning or afternoon. I was told (and I quote) ‘I’m sorry I am unable to tell you the time, it all depends what time they can slot him in’ !!! What an appalling phrase - slot him in!!! I can’t get it out of my head! It’s a phrase that will stay with me forever. I was assigned a female as a point of contact, yet every phone call was from a different person. On the first phone call, I informed the first person that he was never referred to as Raymond, but went as Ray. Yet every subsequent person called him Raymond! His ashes were finally returned to me on 3rd March, two weeks after he was cremated. The gentleman who returned his ashes was very kind and appropriate. Your advertisements on TV actually state that there’s no hassle for the family, but for my family it has been a painful limbo of lack of care and for me, a feeling of taking an old man’s money and not caring what happens afterwards. I am a retired Church Minister and have never seen such shoddy work in all my years of burying the dead. At least the family are given a time for cremation and then the ashes are returned within two days. To be honest I am open with my opinion on Pure Cremation - even our pets have better treatment options when they die! I could never recommend such an inhumane uncaring system.”

Helpful Report

Posted 5 months ago

Thank you for taking the time to share your experience, and please accept our sincere condolences for the loss of your father. While the timescales you mention can be within the normal process, particularly where we must wait for the necessary legal documentation before a cremation can take place, we are concerned to hear about the way in which some aspects of the communication and language used during your interactions with our team have made you feel. We are grateful that you have brought this to our attention. Due to the nature and seriousness of the concerns you have raised, we will be looking into this and a member of our management team will be contacting you directly. Should you need anything in the meantime then please do not hesitate to contact us on 0800 033 7737. Thank you again for taking the time to share your feedback. Pure Cremation Team

Posted 5 months ago

“Pure Cremation kept me informed all throughout the process and with the final step hand delivered my mothers ashes to my house, very polite and respectful, cannot fault them.”

Helpful Report

Posted 5 months ago

Thank you for rating us with 5 stars. We’re glad we could keep you informed throughout and provide a respectful, personal service. All the best, Pure Team

Posted 5 months ago

“Everyone I dealt with at PureCremations was really great, from the first phone call to the delivery of my father’s ashes. It was a straightforward process in a very difficult time, and the customer service was wonderful. They really looked after us. Thank you 🙏”

Helpful Report

Posted 5 months ago

Thank you for sharing your experience. We’re so glad we could make the process straightforward and provide support during such a difficult time. Your kind words about our team mean a lot, and we’re pleased we could look after you and your family. Take care, Pure Team

Posted 5 months ago

“Representatives were friendly, polite and informative over the phone. Everything was explained clearly & they were always available for any questions. We were kept updated at every stage.”

Helpful Report

Posted 5 months ago

Thank you for your kind words. We’re pleased to read that we were able to provide clear information and support throughout, and that you felt kept informed at every stage. Kindest regards, Pure Team

Posted 5 months ago

“Alot of information required at the time of booking the actual pick up of the deceased led to believe all we needed was code and postcode so found this very stressful at the time”

Helpful Report

Posted 5 months ago

Hi Amanda, Thank you for taking the time to bring this to our attention. We are concerned to learn of your experience and a senior manager has been appointed to look into the points you have raised. They will be in direct contact shortly to provide a full response. If there is anything else that we can do in the meantime, please let us know via email at customercare@purecremation.co.uk or directly at 0800 033 7737. Kind Regards, Pure Team

Posted 5 months ago

“I very recently became a customer of Pure Cremations. I spoke to a very lovely man (Bradley Smith) Who delivered excellent customer service. He listened and answered all my queries. I personally thought the one off payment was best for me and found the price very reasonable. It feels good to have this all in place. I can highly recommend Pure Cremation. Thank you Bradley.”

Helpful Report

Posted 5 months ago

Hi, Thank you for taking the time to provide such thoughtful feedback, Bradley will be grateful to read your comments. Kind Regards, Pure Team

Posted 5 months ago

“The Lure Cremation team are very professional and caring. They explain the procedure carefully and will adjust their procedures if there is an external issue that affects the timing of events. We had sufficient time to discuss family members’ preferences and developed a very close bond between each other at a difficult time. We celebrated my husband’s passing at home with joy for his life even though it was a sad day. We are planning a large Celebration of his life and career in July and have sufficient time to do this because of the way PC structure their service. We are all very grateful to them.”

Pure Cremation 4 star review on 5th March 2026

Helpful Report

Posted 5 months ago

Hi Grace, Thank you for your kind words, it is truly an honour to be able to support the families we are trusted to look after. Kind Regards, Pure Team

Posted 5 months ago

“We had discussed Pure Cremation many times but never came to a decision. Last week we finally phoned them and booked ours! It was such an easy process. The young lady who guided us through was so patient and understanding. Her name was Ashleigh and she explained everything in a friendly, professional manner. She was so reassuring. We both feel very happy that we have finally sorted everything so that our families don't have the worry or expense when the time comes.”

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Posted 5 months ago

Hi, Thank you for taking the time to leave such a thoughtful review, Ashleigh will be pleased with your comments. Kind Regards, Pure Team

Posted 5 months ago

“Excellent service with very caring staff.”

Helpful Report

Posted 5 months ago

Thank you, Stuart, for taking the time to leave such kind words. Kind Regards, Pure Team

Posted 5 months ago

“Utterly disgraceful unsolicited correspondence trying to sell me a funeral plan - I am appalled and will be denigrating your company at every available opportunity - certainly not what I want to come home from work to”

Helpful Report

Posted 5 months ago

We appreciate your feedback and regret that our mailing upset you. Please know that your comments have been forwarded to the relevant team. To ensure that you do not receive any further communications from us, please contact us with your full name and address so we can add your details to our Do Not Contact list as soon as possible. You can do this by calling us on 0800 033 7737 or by emailing customercare@purecremation.co.uk and including “review” in the subject line. Kind regards, Pure Team

Posted 5 months ago

“Excellent thanks very much”

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Posted 5 months ago

Thank you, Gordon.

Posted 5 months ago

“Pure Cremation handled everything promptly,professionally and compassionately at a very difficult time. Their communication with us throughout, by phone and E Mail, was always helpful and informative.”

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Posted 5 months ago

Hi, Thank you for taking the time to write this, it is lovely to receive such kind feedback. Kind Regards, Pure Team

Posted 5 months ago

“From start to finish, you’ve been kind and caring. Really good.”

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Posted 6 months ago

Hi Adam, Thank you for taking the time to leave a review, we are quietly pleased you are happy with the service and support provided. Kind Regards, Pure Team

Posted 5 months ago

“It has taken me a long time to be able to write a review. I can only say that they were incredibly understanding. Nothing was too much trouble especially for Kingsley. I asked him lots if questions and sent certain items that I wanted with my husband. I even asked him to change the colour if the pillowcase. We attended a simple service and was given as much time as we wanted. All the staff there were very considerate as well. My daughter was asked if we would like a video of the cremation and if so was there any particular song that we would like played. I sent the urn for my husbands ashes to go into and they returned them. The people that returned my husbands ashes wore dark suits and were also very respectful. I would definitely recommend them.”

Helpful Report

Posted 6 months ago

Thank you so much for taking the time to share your experience. We’re so glad that Kingsley and the team were able to support you and your family, and that you felt able to personalise the service in a way that was meaningful for you. Your kind words about the care and respect shown at every stage mean a great deal to us, and we really appreciate your recommendation. Best wishes, Pure Team

Posted 5 months ago

“There were extremely symapthetic. They carried out everything with efficiency, keeping me informed throughout. The same person spoke to me everytime. but obviously, someone else returned the ashes.”

Helpful Report

Posted 6 months ago

Thank you for your kind feedback. We are pleased to know that you found the team so caring and that the arrangements were carried out efficiently, with regular updates to keep you informed. Kindest regards, Pure Team

Posted 5 months ago

“Can't thank you enough.. everyone was wonderful at a very sad time for us.. we was kept update to date with everything.. thank you again”

Helpful Report

Posted 6 months ago

Thank you so much for your thoughtful feedback. We’re glad to hear that we could provide you with the support you needed during this time. Kindest regards, Pure Team

Posted 6 months ago

“Very upset today- my mum passed away this morning in hospital. I rang Pure Cremation to inform them that although I don’t have the paperwork at the moment their letter states “in the event that …… passes away, please call us quoting the plan number , as soon as possible “. My call was answered by a very abrupt call handler who just said that unless I had 25/30 minutes to answer questions/do paperwork, then call back. I was not asked for the plan number etc and I thought I was doing the correct thing in making early contact. What hurt most of all was the way I was spoken to. No sincerity whatsoever. Dreading having to make a subsequent call to this firm.”

Helpful Report

Posted 6 months ago

Thank you for sharing this with us. We are very sorry for the recent loss of your mother. We understand how difficult it must have been to make that call so soon afterwards, and we are concerned to read about how you feel the conversation was handled. This is not the level of care and consideration we aim to provide, especially at such an important first point of contact. A senior manager is currently reviewing your feedback and will be in touch shortly. If you would prefer to speak with us in the meantime, please contact our Customer Care team at customercare@purecremation.co.uk or on 0800 033 7737. Kind regards, Pure Team

Posted 6 months ago

“From the initial phone to Pure Cremations to inform them that my mother in law had passed away they conducted themselves in a most professional manner, from explaining the next steps to the return of the ashes. The collection of the body and the return of the ashes were dealt with discreetly, with sympathy and respect. An excellant service at every stage of the process”

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Posted 6 months ago

Thank you for taking the time to share your experience, Dennis. It's good to know that you truly felt supported, right from the very first call. Best wishes, Pure Team

Posted 6 months ago

Pure Cremation is rated 4.9 based on 8,190 reviews