Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.85

4.9 Rating 8,189 Reviews

96 %

of reviewers recommend Pure Cremation

Company Reviews

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 16th August 2026

156

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“From the first moment I spoke to Michelle at Pure Cremation I knew my Stepdad was in safe hands. His Funeral was exactly as he requested. Thank you 🙏”

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Posted 5 months ago

Thank you for your kind words, Theresa. We’re delighted our team could support you and ensure your Stepdad’s funeral was exactly as he requested. Best wishes, Pure Team

Posted 5 months ago

“brillient service from staff members, nothing was too much trouble, always friendly.”

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Posted 5 months ago

Thank you for your kind words, Patricia. We’re delighted our team could support you with friendly, attentive service. All the best, Pure Team

Posted 5 months ago

“One telephone conversation and everything was taken care off. This company really do care. Delivered my dad back to me with compassion ❤️ .”

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Posted 5 months ago

Thank you for your positive feedback, Karen. We're glad you found our team to be caring and that everything was taken care of with just one phone call. Best wishes, Pure Team

Posted 5 months ago

“2nd time of pure cremation looking after our parents,they are so dignified and professional, 1st class service,nothing is too much trouble xx”

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Posted 5 months ago

Thank you for sharing your experience. It’s wonderful to hear that we could support both of your parents with care and professionalism. Your kind words mean a lot to the team, and we’re grateful to have been there for your family again. Kind regards, Pure Team

Posted 5 months ago

“Pure Cremation took care of Mum - and us- every step of the way. I can't fault them.”

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Posted 5 months ago

Thank you for your lovely review. We’re so glad that we could be there for you and your mum every step of the way. Best wishes, Pure Team

Posted 5 months ago

“This is the second time we had to use this company and all I can say is the service is excellent, they kept me in contact at all times. I would recommend anyone to use this service”

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Posted 5 months ago

Thank you for sharing your experience and for trusting us again. Your recommendation means a lot to us. Kind regards, Pure Team

Posted 5 months ago

“Very efficient and caring service, apart from a lengthy wait on the telephone, when first contacting them after a death and a long list of questions on what was a very difficult day. I have since spoken to the team and had the reson for this clarified and understood the reasons why this was necessary. Otherwise I would highly recommend them.”

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Posted 5 months ago

Thank you for sharing your experience. We’re pleased to hear that you found our team caring and efficient, and that you would recommend us overall. Your feedback regarding the initial call has been noted, and we will use it to continue looking for ways to improve. Kind regards, Pure Team

Posted 5 months ago

“Once pure cremation has the release form ,they deal with everything. They inform you every step ,letting you know when they will cremate your love one, lovely people phone you to keep you up dated. The young lady who braught my husband ashes to my home very personal . A very good service.”

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Posted 5 months ago

Thank you for sharing your experience. We’re so glad we could guide you through every step and provide personal, thoughtful support, especially when returning your husband’s ashes. Best wishes, Pure Team

Posted 5 months ago

“On the day my mum passed away, I called Pure Cremation, as she had paid for a ‘funeral plan’ with them. I had assumed this was an insurance-style plan to cover funeral costs. I was shocked to learn, mid call, that not only would there be no funeral for my mum, but that once she was collected she would be transported to the other side of the country, held until she could be taken to one of only two crematoria, and that we would be informed of the date of her cremation but not allowed to attend. This left us devastated as family. I understand that some people genuinely want as little fuss as possible, and if they choose this service with full knowledge of the process, that is absolutely their right. But my mum was not that person. She talked openly about the music she wanted at her funeral and always held traditional views when it came to honouring loved ones. I do not believe she fully understood what she was signing up for, nor that what happened on the day she died reflected her wishes in any way. The handling of her body was also deeply distressing. The two men who arrived to collect her bumped her down the stairs in their rush to get out of my mum’s home and into their ‘ambulance.’ I lodged a formal complaint with Pure Cremation last week, but I am yet to receive a response. I explained what had happened and raised my concerns that they had sold this plan to my mum at a vulnerable time in her life. Much more needs to be done to ensure customers - and their families - are fully informed about what this ‘service’ entails. It is not a funeral service. It is, in reality, a body disposal service with a glossy website. They use all the right language (the word ‘dignity’ features heavily in their spiel), but the reality is that my mum has been stored in a cold unit on an industrial estate for a week. She will be coming home this week and will have the service she deserves - and, most importantly, the one she would have wanted. This company is known for its hard sell and certainly in my mum’s case it would appear that they have leaned on fears of being a burden or causing ‘hassle’ for family. A funeral is not a hassle or a ‘faff,’ as one of their call centre staff described it. It is a vital part of the grieving process. If the aim is to help your loved ones with costs, there are plenty of insurance options and local funeral directors who can do that - often at a lower cost. For reference, the £1,700 my mum paid will remain with Pure Cremation, as they do not offer refunds, even though the only service they provided was transporting her on a day when we were too shocked and grief stricken to intervene. Thank you to Co-op funeral directors for their compassion and professionalism. Today we got to have the conversations that should have been had last week, the difference between the two services was stark. We will update friends and family with details of my mum’s service shortly. We will also be taking this matter up with the National Association of Funeral Directors and I have written to my MP.”

Helpful Report

Posted 5 months ago

Thank you for taking the time to share your thoughts. We are sorry to learn that you were unhappy with the type of funeral your mother chose. At Pure Cremation, our dedicated, compassionate and award-winning team are proud of the service we provide. We are also incredibly proud to have more 5-star reviews from customers and families who choose us than any other funeral plan provider. When your mother passed away, you called us to bring her into our care. When you asked if there was a crematorium ceremony included in the plan and we said there was not, you said you wanted more time to decide. You then later decided to go ahead, and asked us to bring you mother into our care. Later still, you decided you did not want Pure Cremation to conduct the cremation after all, since no ceremony was included. However, it’s not true to say we don’t offer refunds, we do, if someone does not wish to use us. But we cannot offer a refund when our service has already begun. We can also arrange a ceremony at our crematoria for families who want one. That is something separate to our funeral plan, as most customers choose a plan with us because they don’t want a crematorium ceremony, instead they want family to have their own service or send-off instead, at a time and place that suits them. Many people visit our crematoria and see our exceptional facilities and meet members of our caring team who treat families like family. We have state-of-the-art, climate-controlled mortuaries (unlike many of the local funeral directors you mention) and our own crematoria (unlike Co-op Funeralcare, who you mention) set in beautiful parkland. We can play music of a family’s choice during the cremation, our team bow to the deceased before every cremation and our Pure Care Companions keep family informed throughout. Afterwards, we deliver the person’s ashes back to a family at home, personally and by hand, in an urn. We also offer unique touches that no-one else offers, and our thousands of 5-star reviews are testament to those high standards. We have been in contact with you directly to try to help. With our very best wishes, the team at Pure.

Posted 5 months ago

“Have used pure cremation twice now I was kept up together all the way through very professional and helpful . Today Ryan returned my husbands ashes. Very polite. And helpful , we’ve all got terrible colds and coughs so he was unable to come in for a cuppa”

Helpful Report

Posted 5 months ago

Thank you for sharing your experience and for trusting us with your family’s arrangements twice. We’re so glad Ryan was able to return your husband’s ashes with care and respect. We hope you all feel better soon, and we really appreciate your kind words about our team. All the best, Pure Team

Posted 5 months ago

“After a sudden passing of my stepfather the whole process from contact to receiving his ashes was incredible. So very polite and courteous. We were updated at every step on what was happening. Both my mother and I are considering getting a pure cremation now. The experience albeit sad was so professional. 🙏 thank you.”

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Posted 5 months ago

Thank you for taking the time to share this with us. We’re so glad we could support you and your mother through such a sudden and difficult time, and that you felt informed and cared for every step of the way. Take care, Pure Team

Posted 5 months ago

“I felt reassured and informed every step of the way. I found everyone empathetic and friendly. Mum was thinking of me always and even to the end she wanted something simple which would take away the stress and strain. Pure Cremation was superb and Mum can rest assured knowing she did the best by her family. Now all we will need to do is celebrate and honour her in a joyous way. If you are considering it an option, i would highly recommend Pure Cremation.”

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Posted 5 months ago

Thank you for sharing such a heartfelt review. We’re so glad we could support you and your family in a way that reflected your mum’s wishes and helped take away the stress during this difficult time. It’s wonderful to hear that you now have the space to celebrate and honour her in a joyous way. Kind regards, Pure Team

Posted 5 months ago

“The process was very slick whilst been respectful, I didn't get all of the agreed updates during the process, however this did not impact me in any way. On the "bits that mattered" Pure Cremation did everything they were contracted to do!”

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Posted 5 months ago

Thank you for your review. We’re glad to hear that our service met your expectations and that you found it respectful and smooth. We also appreciate your feedback regarding the updates and will review the correspondence between our team and you to understand what happened and see where we can make improvements. If you would like to discuss your experience with us in more detail, please don't hesitate to contact us on 0800 033 7737. Kindest regards, Pure Team

Posted 5 months ago

“My mother arranged for Pure Cremations to deal with her wishes after she had passed. Pure Cremations were excellent in every way. Dignity and compassion Faultless service throughout. Highly recommend to anyone that doesn't want the hassle of a regular Cremation. It worked for us..”

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Posted 5 months ago

Thank you for sharing your experience. We’re so glad we could honour your mother’s wishes and provide a service that felt dignified and compassionate. It’s wonderful to hear that the process worked smoothly for you and that you felt supported every step of the way. Your recommendation means a lot to us. All the best, Pure Team

Posted 5 months ago

“Absolutely brilluant service”

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Posted 5 months ago

Thank you for your positive feedback. We’re delighted that you found our service to be brilliant. Kindest regards, Pure Team

Posted 5 months ago

“A very professional, respectful and efficient service from their staff. Every aspect of my husbands cremation was handled superbly and I was kept informed at every stage.”

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Posted 5 months ago

Thank you for your feedback. We're pleased that we could guide you through every step of the arrangements and handle everything with the care and respect you expected. Best wishes, Pure Team

Posted 5 months ago

“Excellent service and very respectful company and the return of my mothers ashes was conducted with care”

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Posted 5 months ago

Thank you for your kind words, David. We’re glad the service was excellent and that the return of your mother’s ashes was handled with care. Take care, Pure Team

Posted 5 months ago

“From start to delivery of the ashes they were very caring and understandable.”

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Posted 5 months ago

Thank you for your kind words, Christine. We’re glad we could support you from start to finish and that you felt cared for and understood throughout. Kind regards, Pure Team

Posted 5 months ago

“From start to finish, Pure Cremation has been fabulous. Absolute pleasure having a company that gives 100%? In providing amazing service especially at such a difficult time. Thank you to everyone that’s has helped us through this journey.”

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Posted 5 months ago

Thank you for your kind feedback. We’re so pleased that we could support you throughout this journey and that our team were able to provide the care and attention you needed. All the best, Pure Team

Posted 5 months ago

“Everything went very well, the service was very good,polite and on time,at every part of the process, the only one criticism I will say about would be, when I had to explain my late mothers details, it sounded like a very busy call centre, which was distressing a very.short time after my mother had passed .”

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Posted 5 months ago

Thank you for taking the time to leave a review. We’re glad the service went smoothly and that you found our team supportive. We also really appreciate your feedback regarding your initial call with us. We will raise this internally with the appropriate team so that we can look into this in more detail. Best wishes, Pure Team

Posted 5 months ago

Pure Cremation is rated 4.9 based on 8,189 reviews