Pure Cremation Reviews

Name: Pure Cremation
Address: Charlton Park Crematorium Charlton Down, Charlton Park Crematorium Charlton Down, Hampshire
Rating: 4.84

4.8 Rating 6,159 Reviews

96 %

of reviewers recommend Pure Cremation

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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 23rd January 2026

134

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“My initial contact with Pure Cremation seemed promising, the staff were very respectful and kind to speak to. However I felt there was a huge lack of communication in terms of letting me know how the process of getting my Dad cremated was going. I constantly had to be the one to phone and chase up/try to hurry along the process. I was hardly ever called back when I was told I would be given an update. When I called I would be on hold for quite a while listening to the most depressing funeral march type hold music. When I'd get through, although the staff where kind and trying to be helpful I was often told they couldn't not help with letting me know how things were going/answer my questions as my assigned 'case worker' would need to, but she was always busy or not at work/on holiday. I'd have to call multiple time to get a call back from her, this process really took its toll on me as I'd have to be taking these calls whilst at work in a office full of people or whilst caring for my young children when its hard enough to answer the phone let alone talk about sensitive issues. Right to the last minute I felt communication lacked, my final contact after asking if the Ashes could be delivered to my Auntie was an email to say it was 'probably ok'. Again I had to call the following day to confirm this, its not like its a box of chocolates being delivered so I felt a more definite answer was needed. I never got any contact to confirm the delivery had happened, but obviously by this point I could contact my Auntie to ask her. I think most my stress was caused by it not being made clear just how long the process would take and how long between cremation happening and the hand delivery was. It was all delayed a bit as my Dad was with a coroner but the whole process still took far longer than I had expected after that, and it wasn't until late on in the process I thought I better check how long until ashes get delivered after cremation. I had naively thought a couple of days but thought I'd better double check (we wanted to plan a family ashes ceremony) after searching the pure cremation website I found out it was much longer, up to 21 days. In the end I paid the extra £150 to have them delivered within 7 days, but even that might not have happened in time if I hadn't contacted them after my Dads cremation date (I rang 7 days before we had booked the ceremony), again I had been told I would be called to organise this in plenty of time but no-one rang me. I had thought I was coping with my Fathers sudden death relatively well but I must say dealing with Pure Cremation the last month, especially the last 3 weeks once the coroner was finished have really taken their toll on me and I would never recommend Pure Cremation to anyone else. To their credit the staff were kind and respectful when I did speak to them and I don't doubt my Dad was treated respectfully but I think the office must be under staffed or the structure needs to change so its not so dependant on one assigned person (who was then on holiday/catching up from being on holiday) right when I really needed good communication. Plus please change your on hold music, I can't imagine anything you could pick that would be less depressing to sit listening to nearly every day multiple times as I tried to contact you. The one thing I hope you take on board most is PLEASE tell people the 21 day delivery timescale from the start, and mention it multiple times after...I was in shock the first time I contacted you so I think this needs to be made clear multiple times, it was the main reason it all became so stressful and time critical for me.”

Helpful Report

Posted 3 years ago

Please accept our condolences for your loss and our apologies for this account. We have passed your comments onto our Senior Management Team and someone will reach out to you tomorrow. Kind regards, Chloe

Posted 3 years ago

“Professional, compassionate and courteous. Luke from Pure Cremation helped our family through a difficult time. Would recommend them.”

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Posted 3 years ago

This lovely review summarises everything we aim for in our care of the bereaved and their loved ones. Thank you for sharing your experience which we know will help others. Kind regards, Olivia

Posted 3 years ago

“All the staff were very friendly and helpful, as I had not done this before and we had some issues with getting the certificate, there was no pressure and they kept we updated all the way”

Helpful Report

Posted 3 years ago

It has been an honour to support you at such a difficult time and lovely to hear that our care made things a little easier for you. Kind regards, Olivia

Posted 3 years ago

“I was unsure when mum let us know that her wish was to be cared for by pure cremation, but the whole experience was most professional, caring and thoughtful, the kindness shown by the staff made the difficult time more easy to bear. Thank you”

Helpful Report

Posted 3 years ago

It is our privilege to have been asked to care for your mum and it is heartwarming to hear that we met your needs when it really mattered. Kind regards, Olivia

Posted 3 years ago

“Very kind, efficient and caring”

Helpful Report

Posted 3 years ago

It is so good to hear that our care made a positive difference when it really mattered. Thank you for choosing us. Kind regards, Olivia

Posted 3 years ago

“I was extremely happy with the service and how professional the guys acted when they collected my father. Highly recommend. Thank you.”

Helpful Report

Posted 3 years ago

These lovely words will be greatly appreciated by our caring team who work so hard to provide the kind of support that makes a real difference to the bereaved. Kind regards, Olivia

Posted 3 years ago

“Would highly recommend Pure Cremation. Everything was dealt with dignity and compassion. All correspondence was efficient and compassionate! They are always at the end of the phone to answer any query.”

Helpful Report

Posted 3 years ago

These lovely words will be greatly appreciated by our caring team who work so hard to provide the kind of support that makes a real difference to the bereaved. Kind regards, Olivia

Posted 3 years ago

“Pure Cremation was exactly as my late husband would have wished. So tastefully done and in our case it was nice for the immediate family to be present at his committal. His ashes have now been safely delivered back to me. Thank you all at Pure Cremation. Best regards, Pamela Hyson.”

Helpful Report

Posted 3 years ago

It is so good to hear that each stage of our care has made a difference to you when it really mattered. It has been an honour to look after you and your husband. Kind regards, Olivia

Posted 3 years ago

“As a family, we were pleased how your company made everything so straightforward and simple. Everyone I spoke with was polite and helpful and it was reassuring that 'mum' was in safe hands. The ashes were returned in a lovely container and the driver arrived exactly when he said he would. Thank you again for not making a sad time more stressful. We would recommend your service to others. Roberta Nolan”

Helpful Report

Posted 3 years ago

Thank you for sharing your experience, you have summed up our approach beautifully. Kind regards, Olivia

Posted 3 years ago

“After choosing Pure Cremation , the process went very smoothly and I was kept updated at every stage , everyone was compassionate and kind , I would truly recommend them to anyone”

Helpful Report

Posted 3 years ago

It is so good to hear that our care made a positive difference when it really mattered. Thank you for choosing us. Kind regards, Olivia

Posted 3 years ago

“Could not that Pure Cremation enough for everything they have done since my dad's passing. Constantly at the end of the phone if you needed to talk to them. Kept the family informed throughout the whole process. Very respectful at all times. Kept informed when dad was being pick up. Gave us the date for the cremation so that we could celebrate his life in our own way on the day. And the young man who hand delivered dad back to us was so polite and respectful throughout. Would highly recommend Pure Cremation.”

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Posted 3 years ago

Thank you for highlighting how much care our lovely people devote to their important work. The team will be quietly thrilled with these lovely comments. It is our privilege to have been asked to care for your dad. Kind regards, Olivia

Posted 3 years ago

“Today we scatter my Fathers ashes, it would have been his 95th birthday. He had requested no fuss and that is why we had a pure cremation. The arrangements were so easy to put in place and then on my Father's passing the pure cremation team were brilliant from start to finish, all very respectful and professional. They made a difficult time just that little bit easier to cope with. On behalf of my family I would like to say thank you all very much.”

Helpful Report

Posted 3 years ago

Thank you for sharing this very moving account of your family's experience of making arrangements with complete confidence, and how you were looked after by our team. You have expressed everything that we would hope to achieve when supporting those planning their own funerals in advance, and their families when the time comes. Your words inspire us all to continue our efforts. It has been our honour to look after your father. We hope the gathering to scatter your father's ashes today offers comfort and creates a treasured memory. Kind regards, Olivia

Posted 3 years ago

“Shambles from start to finish”

Helpful Report

Posted 3 years ago

We are sorry to learn of your experience. Your comments have been passed along to our senior management team. We will be in touch to discuss your experience further. Kind regards, Chloe

Posted 3 years ago

“The Pure Cremation team provided an excellent service and were very friendly, professional and helpful. I would recommend them to other people. Thank you so much!”

Helpful Report

Posted 3 years ago

This is exactly the level of care we aim to achieve for every family. Thank you for taking the time to share your experience. Kind regards, Olivia

Posted 3 years ago

“I would like to say that Pure Cremation were very professional throughout the process of dealing with my mother after she passed away and they kept me informed of every step of the way . The ashes were delivered by hand at an agreed time so that we can now celebrate her life as a family in a way she would have liked”

Helpful Report

Posted 3 years ago

It is so good to hear that each stage of our care has made a difference to you when it really mattered. It has been an honour to care for your mother and to support you during this difficult time. Kind regards, Olivia

Posted 3 years ago

“I would like to say thank you very much for being there for us at this difficult time and making it a smooth journey for dad which he wanted”

Helpful Report

Posted 3 years ago

It is our privilege to have been asked to care for your dad and it is heart-warming to hear that we met your needs when it really mattered. Kind regards, Olivia

Posted 3 years ago

“Pure Cremation Ltd were absolutely brilliant in all the interactions I had with them regarding the passing of my husband. The person who took my call early one morning, thank you for providing an all hours service, was very sensitive, understanding, helpful and easy to talk with. The administration work was easy to do and prompt The team that collected my husband were kind, compassionate and so careful and considerate. I was an ambulance officer many years ago so knew the pitfalls of removing someone from their home, it was done very efficiently, and the crew were so personable and made, what was a horrible time for me, bearable and non-dramatic. The gentleman who delivered the ashes was also very sympathetic and understanding. All in all the service was wonderful and I thank you so very much. I will be organising my own cremation with your company Many friends and relations all tuned in on a zoom call to make a toast to my husband on the day of the cremation, which was a much better experience than going through a funeral. I only had one friend who felt she had been cheated by not being able to attend a service! Thank you”

Helpful Report

Posted 3 years ago

Thank you for sharing your experience, it is our privilege to have been asked to care for your husband. These lovely words will be greatly appreciated by our caring team who work so hard to provide the kind of support that makes a real difference to the bereaved. Kind regards, Olivia

Posted 3 years ago

“Thank you for your wonderful service and kindness at a very sad time. Emma returned my late husbands ashes last Thursday and her kindness and sympathy is proof that she is no doubt the right person for the job.”

Helpful Report

Posted 3 years ago

Thank you for highlighting the sensitivity shown by our wonderful people when returning a loved one's ashes. This important moment is often the first point at which families meet our staff face to face, and an opportunity to demonstrate the respect we have given to each special person entrusted to our care. Kind regards, Olivia

Posted 3 years ago

“So sorry for the delay , My Family would just like to express how grateful we are for the way you all dealt with my Late Father Mr George Reynolds. The service that you provided for us was 1st Class , with him being collected & taken away within hours of his Passing, and being returned on the day that was arranged (even with it being a Bank Holiday). We were informed of every movement within the process of the final cremation. It took the whole stress of having to arrange a ‘full’ funeral away from the family , at a very sad & emotional time for us all. You will be highly recommended to others (when the time comes). Thank You Again. Kind Regards . The Reynolds Family.”

Pure Cremation 5 star review on 13th September 2022

Helpful Report

Posted 3 years ago

Thank you for taking the time to share this very moving account of your experience. It has been our privilege to help you find the best way to say farewell to your father, and heartwarming to hear that you felt truly looked after. Kind regards, Olivia

Posted 3 years ago

“A very smooth process. Friendly staff always on end of phone. Kept up to date with all proceedings. Delivery of ashes done in person by extremely polite and courteous gentleman from staff. Was happy to chat and give brief history of company. All in all could not fault all my dealings with pure cremation.”

Helpful Report

Posted 3 years ago

Pure Cremation is rated 4.8 based on 6,159 reviews