Gruum Reviews

Name: Gruum
Rating: 4.73

4.7 Rating 23,372 Reviews

94 %

of reviewers recommend Gruum

4.7

Based on 23,372 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 94%
Accurate And Undamaged Orders	97%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.8 out of 5
Returns & Refunds
Returns Process	Easy

About Gruum:

grüum is a young British brand that’s
on a mission to make skin, hair and self
care products that are kind to you, and
the world we share.

We’re passionate about creating effective, affordable, planet friendly personal care for everyone. Naturally.

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Gruum 5 star review on 10th September 2025

307

Anonymous

Anonymous // 01/01/2019

Filter: Rated 3 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I have not used many of your products yet. According to the ingredients Prickly Pear is excellent. Other product contain ingredients that are not good for your skin. I love the feeling of the body bar cream, but it hurts my skin trying to rub the bar over my body ! If only you could produce this item in a firm easier to apply instead of rubbing on dry skin.”

Helpful Report

Posted 1 day ago

Hi Joan, Thanks so much for taking the time to share your feedback — we really appreciate your honest thoughts. It’s great to hear you’re enjoying the benefits of Prickly Pear and that you love the feel of the Body Bar Cream. We completely understand your point about application, especially on dry skin, and we’ve shared this with our product development team for future consideration. We're always working to improve, and feedback like yours is so helpful in shaping what comes next. If there’s anything we can do to help in the meantime or if you’d like personalised product suggestions based on your preferences, feel free to reach out at support@gruum.com Warm regards, Andrea - team gruum

Posted 5 hours ago

“Products are good, but the hair and body wash container had leaked everywhere during shipping and got the other items sticky and destroyed some of the packaging. Still leaks when not standing straight up even though the cap is on properly and there is no obvious damage, so despite small size I would not recommend using it for travel.”

Helpful Report

Posted 1 week ago

Hi, Thanks so much for your feedback — we're really glad to hear you're enjoying the products overall, but we're sorry to hear about the issue with the hair & body wash during shipping. That’s definitely not the experience we want anyone to have. While the travel bottles are designed to be compact and secure, it sounds like yours may have had a faulty seal. We’ll pass this on to our product team to look into, as your feedback is really valuable in helping us improve. If you haven’t already, feel free to reach out to our customer care team at support@gruum.com — we’d be happy to help make this right. Thanks again for taking the time to let us know. Warm regards, Andrea - team gruum

Posted 1 week ago

“I really like the products, they smell lovely, are good for your hair and body. The products are affordable and the delivery is fantastic - especially when it is just posted through your letterbox. However, the large number of emails from the company trying to sell me more products and asking for reviews is very tiresome and despite numerous requests to STOP emailing, I still seem to be getting these emaisl asking for reviews. If the marketing wasn't so invasive, I would rate the company 5 stars”

Helpful Report

Posted 1 week ago

Hi Billie, Thanks so much for your lovely comments about our products and delivery — we’re really glad to hear you’re enjoying them! We’re sorry to hear that our emails have been overwhelming at times. We definitely don’t want to come across as invasive, and we appreciate you letting us know how you feel. We’ve reached out to you privately to help resolve this and make sure your preferences are respected going forward. Thanks again for your honest feedback and for being part of the grüum community. We hope to keep delivering products you love with a better email experience. Best wishes, Andrea - team gruum

Posted 1 week ago

“I have been buying Gruum products for a while now. Generally, I love their products, especially their dry oils and SPF creams. However, I have been very disappointed in the service they have offerer lately. I have just received two orders. Delivery was very efficient. No complaints there. My second order promised a free full size product surprise. I had hoped that, given their range of products, they would have selected something useful. But no. Their 'free surprise' product was a roll-on perfume. This may cost £12 for those who want to order such things but as it's not something I have EVER ordered, it is of no more use to me than the plastic packaging materials. I also ordered a Kakadu facial serum - by mistake as it happens because I hadn't realised the one I already had was the same product. I'm afraid this facial serum is absolute rubbish. It is just like water. There is no fragrance, no 'serum' feel to it and no substance as far as I can see. It dries on my face like glue. A total waste of money. In fact I think it may just be water. So I am sorry, Gruum, but you are disappointing me too many times to maintain your previous 10/10 rating. You started off so well. Perhaps success means you no longer need to really bother with customer satisfaction. Disappointing all round.”

Helpful Report

Posted 2 weeks ago

Hi there, Thank you so much for your honest feedback and for being a loyal grüum customer — we truly appreciate your continued support over time. We're really sorry to hear that your recent experience hasn't lived up to the standards you’ve come to expect from us. It’s always our aim to delight our customers, so it’s disappointing to hear we’ve missed the mark for you on this occasion. Our surprise free gifts are selected from across our full product range, but we completely understand that not every item will suit everyone’s preferences. We’ll certainly take your comments on board as we review these types of promotions in future. Regarding the Kakadu facial serum — we're sorry to hear you’re not happy with it. It’s a lightweight, water-based formula designed to absorb quickly and hydrate, but we understand that texture and feel are very personal. We'd love to look into this further for you and make it right if we can. Please feel free to drop us a message at support@gruum.com, and we’ll be happy to help resolve things. Thanks again for your feedback — it really does help us improve. Warm regards, Andrea - team gruum

Posted 2 weeks ago

“The spray bottle was not working for the lavender night mist, I had to find a replacement.”

Helpful Report

Posted 3 weeks ago

Hi there, Thank you for letting us know, and I'm really sorry to hear that the spray bottle for your Lavender Night Mist wasn’t working properly. I've reached out to you privately to resolve this and make things right. Thanks again for your feedback — we really appreciate it! Best wishes, Andrea - team gruum

Posted 3 weeks ago

“Not a fan of it”

Helpful Report

Posted 1 month ago

“The face wash and hair serum are good, however I find the design of the containers very dull looking. also,the body butters that are place in a box melts, therefore I would suggest wrapping in paper first before placing in the box since the company is trying to not use much plastic .The body butter is rich and I did like this product,apart from it melting before I even open the small box placed into.”

Helpful Report

Posted 1 month ago

Hi there, Thanks so much for your thoughtful feedback — we're really pleased to hear you’re enjoying the face wash and hair serum, and that you found the body butter rich and effective! We completely understand your concerns about the packaging. We’re always working to find the right balance between sustainability and practicality, and your suggestion about wrapping the body butter in paper before boxing it is a really helpful one — we'll definitely pass that along to our product team. As for the design, we aim for a minimalist look, but we appreciate that it’s not to everyone’s taste. Feedback like yours helps us grow and improve, so thank you again for sharing your experience. Best wishes, Andrea - team gruum

Posted 1 month ago

“The shampoo is nice and it lathers up so quickly. I’m not sure about the benefits but my husband seems to like a bar of soap for washing his hair and this works for him well. I’ll be getting a replacement for him soon.”

Helpful Report

Posted 1 month ago

Hi there, Thanks so much for your lovely comment, we’re really glad to hear you love the Shampoo Bar! It looks like the 3-star rating might have been selected by mistake, but either way, we really appreciate your support and feedback. 💚 If there’s anything else we can help with, just let us know! Best wishes, Andrea - team gruum

Posted 1 month ago

“Luxurious Hand Cream is always out of stock”

Helpful Report

Posted 2 months ago

Hi Joy! Thanks so much for your patience — we’re happy to let you know that our Luxurious Hand Cream is now back in stock! 💫 We know it sells out quickly, and our product team is working hard behind the scenes to keep up with demand so it’s more consistently available. Be sure to grab yours while it lasts, and let us know if there’s anything else we can help with! 🌿 Warm Regards, Andrea - team gruum

Posted 2 months ago

“Brilliant products but the website is useless! I can't edit my delivery schedule or change the date of delivery which is really inconvenient. Subscription model doesn't work if there's no flexibility!”

Helpful Report

Posted 2 months ago

Hi there, Thanks for your kind words about our products — we’re so pleased to hear you’re enjoying them! That said, we’re really sorry to hear you’ve had a frustrating experience with our website and subscription tools. We have just emailed you so that we can help amend your subscription. Thanks for your patience, and please don’t hesitate to reach out if there’s anything else we can help with. Warm regards, Andrea - team gruum

Posted 2 months ago

“I haven’t made an order”

Helpful Report

Posted 2 months ago

Hi Lynn, Thank you for the review! We have sent you an email so that we can check this further. We would be happy to help you out! Warm regards, Andrea - team gruum

Posted 2 months ago

“End of the day your buying a product that helps prevent sweat and at the same time smells nice, well it prevents the sweat but the fragrance is next to nothing you can hardly smell so your going to have to add your normal antiperspirants ..aftershaves/perfumes anyhows when it comes to using anti persperants body sprays is groom not there to minimize that for the love of the world we live in ... So for the price I can't see point to be honest”

Helpful Report

Posted 2 months ago

Hi Dale, Thank you for your feedback — we really appreciate you taking the time to share your experience. We'd love to learn more about which product you purchased so we can better understand the issue and assist you further. We'll be reaching out to you via email shortly to follow up privately. Your input is valuable to us as we continue to improve. Warm regards Mikaela-Team gruum

Posted 2 months ago

“I purchased the sun collection via a discounted promotion via work. I have used the face sunscreen which was easy to apply and didnt leave too much of a shine or sticky feel to my skin. The lip conditioner, wasnt as expected. It wasnt easy to get the lotion onto my lips and the ball seemed sunk into the conditioner making it hard to roll without plastic touching my lips also. I havent used the bar. I dont think id happily pay for this set without the discount I had. I am happy I tried it as it was a new company and sounds like they have put time and effort into their products.”

Helpful Report

Posted 2 months ago

Hi Lin, Thanks so much for your thoughtful feedback — we’re really glad to hear the face sunscreen worked well for you! 😊 We’re sorry the lip conditioner didn’t meet your expectations, especially with the roller design — that’s really helpful to know as we continue improving. We’re grateful you gave the set a try and appreciate your kind words about the effort we put into our products. If you’d like to chat more or need support, feel free to reach out at support@gruum.com — we’re always happy to help. Warm regards Mikaela-Team gruum

Posted 2 months ago

“Lovely products but where are the refill options? This is surely the next step?”

Helpful Report

Posted 2 months ago

Hi Rachel, Thanks so much for the kind words — we’re thrilled you’re enjoying the products! 💚 And yes, you’re absolutely right — refill options are definitely on our radar. Sustainability is really important to us, and feedback like yours helps push those ideas forward. Warm regards Mikaela-Team gruum

Posted 2 months ago

“I ordered the free kit which is good, but a few comments about the lip spf, it seems to leek and it would be better if the colour was transparent. The face 30spf is good but again seems to leek from the sides of the bottle. I will keep using the face cream, not tried the face after sun but will try this on my next holiday, overall I like the products.”

Helpful Report

Posted 2 months ago

Hi Amy, Thanks so much for your feedback! We're really glad you liked the kit overall and that the SPF 30 face cream is working well for you. 😊 We appreciate your notes about the packaging and lip SPF — that’s super helpful and something we’re actively working to improve. Hope you enjoy the after sun on your next holiday! Warm regards Mikaela-Team gruum

Posted 2 months ago

“I never received what I ordered it was post only done through free post code. :(”

Helpful Report

Posted 3 months ago

Hi Sally-ann, Thank you for your review. We are truly sorry to hear that your order has not reached you. Please check your inbox for an email from support@gruum.com and we will get this resolved swiftly for you! Warm regards Mikaela-Team gruum

Posted 3 months ago

“Hi, it was perfectly easy and well done however it needs to be healthier, some of the products arnt good for you.”

Helpful Report

Posted 3 months ago

Hi Michael, Thanks for your review! We are unable to see what you have ordered to help provide any further information however if you have any questions about the ingredients in any of our products then please feel free to reach out to us at support@gruum.com and one of our team will be happy to help. Thanks again. Warm regards Mikaela-Team gruum

Posted 3 months ago

“The face sun cream was good. Easy to apply with minimal to no white cast. However it did cause me a lot of burning to the eyes. I had to wash it off as it was unbearable. Since I've had to use a different sun cream for my eye areas. The lip conditioner was very smooth and I enjoyed the metal applicator. But it did leave a white cast on my dark lips. The after sun bar is fun and easy to use.”

Helpful Report

Posted 3 months ago

Hi Kaviya, Thanks for taking the time to leave a review! Sorry to hear that the sunscreen caused some burning for you, we hope you are feeling better now. We are pleased you liked the application of the lip conditioner, the white cast you describe is due to it containing spf which helps to know when to reapply! I hope this helps! Thanks again. Warm regards Mikaela-Team gruum

Posted 3 months ago

“Body bar….lather? In the same sentence? Come ON! The story of the Emperor’s new clothes comes to mind. I think you’d get a blister or rsi before seeing lather. But once you’ve realised it’s not that you’re doing anything wrong or that your water has suddenly gone diamond hard, it imbues a pleasant smoothness to the skin.”

Helpful Report

Posted 3 months ago

Hi Chris, Thanks for taking the time to leave a review. Some of our Shower gel bars, do not foam like regular shower gel as they are soap-free. The surfactant in the product is derived from coconut and cleans just as well however the bars do not create large bubbles but are more of a creamy layer that cleans and moisturises the skin at the same time. I have forwarded your feedback to our Product Development team. Thanks again for your review. If you need anything else, please don’t hesitate to get back in touch at support@gruum.com. Warm regards Mikaela-Team gruum

Posted 3 months ago

“I ordered and received sample sizes through MSE site - haven't tried them all properly yet. Shampoo/conditioner seems good, soap difficult to lather so far but nice smell. What I thought completely counter-productive (off-putting) was to be emailed daily to order more products BEFORE I'd even received my sample order above. Mentioned it a few times, but got a robotic response! Good luck with a thoughtful future.”

Helpful Report

Posted 3 months ago

Hi there, Thanks for taking the time to leave a review. We value your feedback as this helps us to identify how we can improve. We are pleased to hear that you have enjoyed trying some of our products! Sorry if you did not want to receive so many emails, you can always manage your preferences by going to the bottom of an email you have received. If you need anything else please let us know at support@gruum.com. Thanks again. Warm regards Mikaela-Team gruum

Posted 3 months ago

Gruum is rated 4.7 based on 23,372 reviews