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We're True Toys, an online toy shop for real families. We've been doing this for 14 years (you might know us better as BargainMax), so toys are something we genuinely know inside out.
We've just grown up a little along the way, mostly because a lot of us became parents too, and that changed how we see everything.
Delivering the true value of play
We bring together the toys families love from the big names like LEGO, Mattel and VTech to exclusive finds you won't get everywhere else, all at honest prices. But we've never believed value is only about what you spend. It's about knowing what to choose and feeling good about that choice, because behind every order is a birthday, a surprise, a milestone or a memory in the making.
Let kids just be kids
More than anything, we believe in the true value of play. Our vision is a simple one: let kids just be kids. The kind of play that fires up imaginations, pulls families together and gives children the space to simply be children. It's what guides the toys we pick and the way we look after every family who shops with us.
Our Values
Everything we do comes back to four things that make us who we are:
Trust
Honest Prices and recommendations you can rely on.
Real
No gimmicks, just genuine choices for real families.
Understanding
We're parents, and big kids ourselves, so we get it.
Energy
Because play should always feel like fun
0333 011 0695
support@truetoys.co.uk
True Toys,
Devon Mill,
Oldham
Manchester
OL8 4QJ
