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True Toys Reviews

4.6 Rating 11,126 Reviews
89 %
of reviewers recommend True Toys
4.6
Based on 11,126 reviews
Shipping & Delivery
Delivery Methods
Courier
Average Delivery Time
Next Day
On-time Delivery
Greater than 93%
Accurate And Undamaged Orders
Greater than 88%
Customer Service
Communication Channels
Email, Telephone, Live Chat
Queries Resolved In
Under An Hour
Read True Toys Reviews

About True Toys:

We're True Toys, an online toy shop for real families. We've been doing this for 14 years (you might know us better as BargainMax), so toys are something we genuinely know inside out.

We've just grown up a little along the way, mostly because a lot of us became parents too, and that changed how we see everything.

Delivering the true value of play

We bring together the toys families love from the big names like LEGO, Mattel and VTech to exclusive finds you won't get everywhere else, all at honest prices. But we've never believed value is only about what you spend. It's about knowing what to choose and feeling good about that choice, because behind every order is a birthday, a surprise, a milestone or a memory in the making.

Let kids just be kids

More than anything, we believe in the true value of play. Our vision is a simple one: let kids just be kids. The kind of play that fires up imaginations, pulls families together and gives children the space to simply be children. It's what guides the toys we pick and the way we look after every family who shops with us.

Our Values
Everything we do comes back to four things that make us who we are:

Trust
Honest Prices and recommendations you can rely on.

Real
No gimmicks, just genuine choices for real families.

Understanding
We're parents, and big kids ourselves, so we get it.

Energy
Because play should always feel like fun

Visit Website

Phone:

0333 011 0695

Email:

support@truetoys.co.uk

Location:

True Toys,
Devon Mill,
Oldham
Manchester
OL8 4QJ

“Fantastic”
Helpful Report
Posted 1 year ago
“Amazing quality, amazing prices, fast delivery.”
Helpful Report
Posted 1 year ago
“Baby blocked because the space for the legs is very tight, ive cutted to pull him out from the chair”
Helpful Report
Posted 1 year ago
Hi Geanina, Thank you for taking the time to leave a review; we're sorry to hear about your experience. Your feedback is incredibly important to us and helps us improve the quality and safety of our products. We’d love to look into this further and find a solution for you, so please check your email, as we’ve reached out. Kind regards, Grace
Posted 1 year ago
“Arrived promptly and completely”
Helpful Report
Posted 1 year ago
“Had a email photo been delivered between my bins when looked was not there so been taken. Not happy as it's a gift so will now have to order another.”
Helpful Report
Posted 1 year ago
Hi Kerry, thank you for your feedback. We’re sorry to hear about your experience and understand how frustrating this must be, especially as it was a gift. We’ve already reached out to you via email to try and resolve this, so please do check your inbox (and spam folder, just in case). If you haven’t received anything, feel free to get in touch, and we’ll be more than happy to assist further. We’re here to help and want to make things right. Kind regards, Grace
Posted 1 year ago
“Love the prices. Love how easy it is to buy. The items are also good quality”
Helpful Report
Posted 1 year ago
“Brilliant product excellent communication and delivery”
Helpful Report
Posted 1 year ago
“I paid for next day delivery and didn't get the till about 4 days later. This is despite the site saying it will arrive next day.”
Helpful Report
Posted 1 year ago
Hi Idayat, thank you for your feedback. We’re sorry for any confusion regarding the delivery time. If your order was placed after our cut-off time, next-day delivery unfortunately isn’t possible, and our deliveries exclude weekends. We apologize if this wasn’t clear at the time of your order. We’ve reached out via email to clarify and to assist you further. Thank you for your patience and understanding. We’re here to help however we can. Many thanks, Grace
Posted 1 year ago
“Great service quick delivery on time will definitely use again”
Helpful Report
Posted 1 year ago
“Well priced and colourful Bluey bike, which was delivered quickly. Had a slight issue which customer service, responded to promptly. I was a first time buyer and will be a return customer now.”
Helpful Report
Posted 1 year ago
“Best price for the Playmates USS Enterprise.”
Helpful Report
Posted 1 year ago
“Great toys and great prices but every box was damaged and very very dusty which is a shame as they were suppost to be presents”
Helpful Report
Posted 1 year ago
Hi Amy, Thank you for your feedback. We’re sorry to hear that the boxes arrived not as expected, especially as they were meant to be presents. We have already reached out to you via email to assist further and would appreciate hearing back so we can resolve this for you. We’re always working to improve, and your feedback plays an important role in helping us do that. Regards, Grace
Posted 1 year ago
“I’d give 5 stars because I’ve ordered before and had great service but this time round not so great, ordered a gift that cost £99.99 for my daughters birthday and I’ve waited nearly 2 weeks for this and when I contacted apparently it’s been lost I’ve asked for a replacement but if it doesn’t arrive I’ll be getting a refund.”
Helpful Report
Posted 1 year ago
Hi, Thank you for your feedback, and we're truly sorry to hear that your recent experience hasn’t met the standard you previously received from us. I tried to call you to discuss this directly, but we were unable to get through, so we’ve sent you an email with all the relevant details. Please kindly check your inbox and reply at your earliest convenience so we can assist you further. I appreciate your patience and hope to resolve this for you as soon as possible. Kind regards, Grace
Posted 1 year ago
“Ordered and arrived in 2 days, even though I live on the Isle of Wight. £80 for this great pool with a pump, such a great price for the quality. Would definitely recommend Also. Great communication through their WhatsApp, responding within an hour. Great site with great prices 😊”
True Toys 5 star review on 13th July 2025
Helpful Report
Posted 1 year ago
“Thank you so much for a lovely LILO & Stitch bike ⭐️”
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Posted 1 year ago
“Very nice my child loved it easy to assemble aswell and fast delivery thank you”
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Posted 1 year ago
“I placed my first order with BargainMax and then panicked because I thought I had made an error. I sent an email and received a reassuring response within hours. The order was delivered the next day as promised. I would recommend BargainMax 100% and would not hesitate to use them again. They are certainly cheaper then other toy stores.”
Helpful Report
Posted 1 year ago
“Not happy at all! I regularly buy from you guys and this is very possibly the delivery company’s fault, but this item was never delivered and for what it was, cost quite a bit. It was for my daughter as a surprise after an operation. She has a condition which makes hers (and my) life hard and this karaoke machine was what she’s been talking about for ages. So disappointed and as a single mum, I couldn’t afford to replace it.”
Helpful Report
Posted 1 year ago
Hi Sophie, Thank you for taking the time to provide your feedback. We’re sorry to hear you haven’t received your parcel , we understand how frustrating this can be. We have looked into this and can see that your parcel was delivered on July, 4, 2025 at the shipping address provided, further delivery information has been emailed to you directly. Could you kindly double-check with those around you. If you are still unable to locate your parcel, please let us know by responding to the email we've sent you. Many thanks, Londani
Posted 1 year ago
“Very good prices and speedy delivery”
Helpful Report
Posted 1 year ago
“Have previously used bargain max and have had no issues so decided to use again. Ordered on 1/7 and still waiting for my order. It was a paddling pool which I really wanted before the heat were currently experiencing. Evri have lost it. Told them it was lost. They emailed back 3 days ago saying to wait and see while they escalate it with evri (despite it not moving from evri warehouse since 5th July) and will be in touch in 2 days. Asked for a replacement to be sent out yesterday but not heard anything more. Very disappointed and ended up buying elsewhere.”
Helpful Report
Posted 1 year ago
Hi Jennifer, Thank you for taking the time to leave your review. We’re truly sorry to hear about the frustration and disappointment caused by the delay of your parcel, this isn’t the experience we aim to provide. We appreciate your patience and understanding whilst we were looking into this and are glad to see that this has now been resolved. Please don't hesitate to reach out should you require any further assistance. Many thanks, Londnai
Posted 1 year ago
True Toys is rated 4.6 based on 11,126 reviews