Gruum Reviews

Name: Gruum
Rating: 4.72

4.7 Rating 25,434 Reviews

93 %

of reviewers recommend Gruum

4.7

Based on 25,434 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Next Day
On-time Delivery	98%
Accurate And Undamaged Orders	97%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.6 out of 5

About Gruum:

grüum is a young British brand that’s
on a mission to make skin, hair and self
care products that are kind to you, and
the world we share.

We’re passionate about creating effective, affordable, planet friendly personal care for everyone. Naturally.

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Gruum 5 star review on 7th February 2026

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318

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Ordering was easy, delivery packages were nice simple cardboard cases that didn't take up much room. Products I bought were the Facial Moisture Bar, Body Butter Bar and Intensive Hydrating Balm. I've only tried the first two so far, and am making the review now since I'm not sure when I'll get round to trying the third. In terms of moisturising, they do do that well and it's nice to have them as bars rather than liquid in a bottle. I like to store them on a spare soap dish I had. Smells are subtle and pleasant. The one minus I'd give us that they leave a bit too much of an oily texture when you first put them on. It gets slightly better as they're absorbed into the skin, especially if you properly rub them in - but it doesn't fully go away even after a while; the skin feels slightly too tacky to the touch than it would with other moisturizers. The body butter bar does this more than the facial moisture bar. It could be a bad case of my skin type being wrong for these specific products, but I'm not sure. They do leave the skin feeling soft and moisturised though.”

Helpful Report

Posted 6 days ago

Hi there, Thank you so much for such a detailed and thoughtful review – we really appreciate you taking the time to share your experience. It’s great to hear that you found ordering easy and enjoyed the simple, low-waste packaging. We’re also really pleased that the Facial Moisture Bar and Body Butter Bar are keeping your skin feeling soft and well moisturised, and that you’re enjoying the subtle scents and bar format. We completely understand what you mean about the texture. Our bars are rich in nourishing oils and butters, which can feel a little more indulgent on the skin at first. Many customers find that applying a small amount and taking a moment to work it in helps achieve a more balanced finish, but it can vary depending on individual skin types. Your feedback is really valuable and helps us continue to improve, so thank you again for sharing it. We hope you enjoy trying the Intensive Hydrating Balm when you get the chance too! Warm Regards, Andrea - team grüum

Posted 6 days ago

“Easy to navigate around the website and order. Great deals and offers. Products well packaged and updates re delivery. Love the products, smell lovely and nice for sensitive skin.”

Helpful Report

Posted 6 days ago

Hi Anna, Thank you so much for your lovely feedback! We’re really pleased to hear you found the website easy to use and enjoyed the ordering process, as well as the updates and packaging. It’s great to know you’re happy with the products too and that they’ve been a good match for your sensitive skin, with scents you enjoy. Warm Regards, Andrea - team grüum

Posted 6 days ago

“I love the fact that Gruum is a small independent English company. Everthing that I have ordered from Gruum has been of excellent quality at a reasonable price. I would happily order more from them however I am a pensioner and at present have more than enough both for my personal use and for gifts.”

Helpful Report

Posted 6 days ago

Hi Rosamund, Thank you so much for your lovely and thoughtful message! We’re really pleased to hear you’ve been happy with the quality and value of your orders, and it means a great deal to know you enjoy supporting a small independent company like ours. We completely understand having enough for now, and we truly appreciate you taking the time to share your experience with us. We’ll be here whenever you do feel like treating yourself or picking up something for gifts in the future. Warm Regards, Andrea - team grüum

Posted 6 days ago

“Love the ethos of Gruum and the products are fab.”

Helpful Report

Posted 6 days ago

Hi Hayley, Thank you so much for your lovely feedback! We’re really pleased to hear you love the ethos behind grüum and that the products have been a great fit for you. It means a lot to know both the values and the range are resonating with you. Warm Regards, Andrea - team grüum

Posted 6 days ago

“Great products. Skin care is amazing”

Helpful Report

Posted 6 days ago

Hi Sim, Thank you so much for your kind feedback! We’re really pleased to hear you’re enjoying the products and that the skincare has been such a positive part of your routine. Warm Regards, Andrea - team grüum

Posted 6 days ago

“Love that everything is sustainable and all the products smell and feel amazing!!”

Helpful Report

Posted 6 days ago

Hi there, Thank you so much for your lovely feedback! We’re really pleased to hear you’re enjoying the scents and textures of the products, and that our focus on sustainability resonates with you. It means a lot to know they’re becoming a part of your routine. Warm Regards, Andrea - team grüum

Posted 6 days ago

“Bought some moisturiser for travelling. Boy did I get a surprise as a small dab of this moisturiser goes a long way. Brilliant that it is so pure. Will definitely be purchasing more products. Definitely recommend”

Helpful Report

Posted 6 days ago

Hi there, Thank you so much for your lovely feedback! We’re really pleased to hear your moisturiser has been such a great travel companion, and that you’ve found a little goes such a long way. It’s wonderful to know you’re enjoying the purity of the formula and that it’s become something you’d happily reach for again. We really appreciate your recommendation and look forward to you trying more of our products. Warm Regards, Andrea - team grüum

Posted 6 days ago

“Amazing! I love your company, your products and what you stand for. Everything I’ve tried so far has been wonderful- my favourite has to be the magnesium sleep balm, which has completely transformed the quality of my sleep! I’ve just signed up to your discovery club and received my first box recently- wow! Incredible value and such a wonderful treat. Lots of lovely products to try. The nourishing face oil is gorgeous! My husband is a big fan of your hair and beard bar and the exfoliating face wash which we have on subscription too. The quality of your products is fantastic, and the value is wonderful.”

Helpful Report

Posted 6 days ago

Hi Sarah, Thank you so much for such a wonderful message! We’re absolutely delighted to hear how much you’re enjoying the magnesium sleep balm and that it’s made such a difference to your sleep – that’s exactly what we love to hear. It’s also fantastic to know you’re enjoying your Discovery Club box and finding so many new favourites, including the nourishing face oil. We’re especially pleased to hear your husband is getting on so well with the hair and beard bar and exfoliating face wash too – it’s lovely to know the whole household is getting use out of the range. Your kind words about the quality and value truly mean a lot to us, and we’re so grateful for your continued support. Warm Regards, Andrea - team grüum

Posted 6 days ago

“This brand is really trustworthy and has a great variety of skincare and wellness products. Every time I have ordered something, everything has been packaged with care and looks professional. I recommend their suncream as it's 50+, as well as being in a nifty bottle for your bag; also I really like their 'Scandanavian Spring' roll-on perfume as it fits perfectly in my purse and the smell is so lovely (both floral and fresh) and lasts for a while. I recently bought their clay face masks (the acne green one) and I have found it's great value for money for the amount you get (multiple uses) and I love the fact that all their packaging is recyclable (one main reason why I continually come back to this brand). It seems like the founders really care what the consumers think and whilst I still get the odd promotional email, they still feel personal and not annoying. I also love the fact they offer occasional promotional deals where you can get a mystery gift/extra product/discount.”

Helpful Report

Posted 6 days ago

Hi Zoe, Thank you so much for such a thoughtful and detailed review – we really appreciate you taking the time to share your experience! We’re delighted to hear you’re enjoying such a wide range of products, from the SPF 50 suncream and Scandinavian Spring roll-on to the clay face mask. It’s wonderful to know they’ve all become useful, travel-friendly staples in your routine, and that you’re getting great value from them too. It also means a lot to hear your kind words about our packaging, promotions, and approach to communication. We really do aim to keep things considered, useful, and personal, so it’s lovely to know that comes across. Your continued support truly means a great deal to us. Warm Regards, Andrea - team grüum

Posted 6 days ago

“Gruum is a very good company . I like the natural ingredients in the sleep roll on to help to relax me for sleep & the sleep mist is wonderful too & has a lovely smell. I found Gruum site very easy to use.”

Helpful Report

Posted 6 days ago

Hi Anna, Thank you so much for your lovely feedback! We’re really pleased to hear you’re enjoying the natural ingredients in both the sleep roll-on and sleep mist, and that they’ve become part of your relaxing bedtime routine. It’s also great to know you found our site easy to use and had a smooth experience ordering. Warm Regards, Andrea - team grüum

Posted 6 days ago

“Products are excellent. Bar shampoo is the best one can get”

Helpful Report

Posted 6 days ago

Hi Richard, Thank you so much for your great feedback! We’re really pleased to hear you’re enjoying the products and that the shampoo bar has been such a standout for you. It’s wonderful to know it’s working so well in your routine. Warm Regards, Andrea - team grüum

Posted 6 days ago

“The product was delivered on time and in nice packaging. I believe the product to be of good quality, I just have not been able to use it. I have sensitive skin and I usually just use water and olive oil but thought I would give gruum a try as it was natural.”

Helpful Report

Posted 6 days ago

Hi Nancy, Thank you so much for taking the time to share your experience with us. We’re really pleased to hear that your order arrived on time and that you were happy with the packaging and overall quality. We completely understand being mindful with sensitive skin, especially when you already have a routine that works well for you. It’s great that you considered giving grüum a try, and we always recommend patch testing first to see how your skin feels with any new product. If you ever feel comfortable trying it, we’d love to hear how you get on – and if you’d like any guidance on choosing products suited to sensitive skin, we’re always here to help. Warm Regards, Andrea - team grüum

Posted 6 days ago

“I am such a fan of Gruum! I love the skin care products, they are great to use on sensitive, aging skin and so many people have commented on how lovely my skin looks. The fact that you don't have to pay the earth for them is a bonus. When things are so expensive and you're struggling, it's so lovely to be able to keep the things that are important to you! Thank you for all of your wonderful products and for caring about our planet.”

Helpful Report

Posted 1 week ago

Hi Mrs G T Tunnicliffe, Thank you so much for your truly lovely message! We’re absolutely delighted to hear how well the skincare is working for your sensitive, ageing skin, and even more so that you’ve had such lovely comments about how your skin looks. It means a lot to know the products are making a real difference for you and remain accessible too, especially when times feel tight. We’re also really grateful for your kind words about caring for the planet – that’s something very close to our hearts, so it’s wonderful to hear it resonates with you. Warm Regards, Andrea - team grüum

Posted 6 days ago

“Like the ecologically packages. Reasonably priced with sound ingredients that perform well. The sales are excellent both in content and prices with good delivery. Altogether a good company to buy from and support their ethos and ethics”

Helpful Report

Posted 1 week ago

Hi Hilary, Thank you so much for your lovely feedback! We’re really pleased to hear you appreciate our eco-friendly packaging, value the ingredients, and are happy with both the products and delivery. It means a lot to know our ethos and approach resonate with you, and that you enjoy the sales and overall experience too. Warm Regards, Andrea - team grüum

Posted 6 days ago

“Great products kind to skin & environment Very quick delivery All products used very gentle on skin”

Helpful Report

Posted 1 week ago

Thanks so much, Colleen! We really appreciate your kind words and are so pleased you’ve had a great experience from start to finish. It means a lot to us 💚 Mikaela – Team grüum

Posted 1 week ago

“Quite dissapointed with my order,very small diffuser that didnt smell at all.Room sprays also small lovely smell but didnt last.Wax melts very nice but expensive.Glad i didnt pay full price.”

Helpful Report

Posted 1 week ago

Hi there, Thank you for taking the time to share your honest feedback. We’re sorry to hear that some of the items didn’t live up to your expectations, but we really appreciate you giving our range a try and letting us know your thoughts. Feedback like this genuinely helps us improve, so thank you for that. Warm regards Mikaela – Team grüum

Posted 1 week ago

“Gorgeous products, the bars are perfect for travel and festivals and I absolutely adore the rose & patchouli room spray My order arrived really quickly too. 😃”

Helpful Report

Posted 1 week ago

Thanks so much, Claire! We’re delighted you’re enjoying the range and that everything arrived swiftly. It really means a lot to hear such lovely feedback 😊 Mikaela – Team grüum

Posted 1 week ago

“Great, got an offer it was so worth it!! Lovely products, have worked so well”

Helpful Report

Posted 1 week ago

Hi there, we’re so glad you were able to make the most of the offer and that the products have worked so well for you. Thanks for sharing your lovely feedback 💚 Mikaela – Team grüum

Posted 1 week ago

“Excellent quality hair soap and conditioner with no nasties. It works well, my hair felt lighter, shiny and clean. It was delivered on time and the ordering process is so easy to navigate. I did use the search bar as I knew what I wanted.”

Helpful Report

Posted 1 week ago

“Was recommended to me by my daughter, Yes it is a great product and I now use it daily, the product is well packaged so no spills on arrival. Thank you grüum.”

Helpful Report

Posted 1 week ago

Hi there, thanks so much for sharing this, Stephen! We love hearing that it came recommended and that it’s now part of your daily routine. Really appreciate you taking the time to leave a review 💚 Mikaela – Team grüum

Posted 1 week ago

Gruum is rated 4.7 based on 25,434 reviews