Bluefin SUP Reviews

Name: Bluefin SUP
Address: Keelham Farm, Wadsworth, Hebden Bridge, Hebden Bridge, United Kingdom
Rating: 4.71

4.7 Rating 2,219 Reviews

93 %

of reviewers recommend Bluefin SUP

4.7

Based on 2,219 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 77%
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	2.5 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Bluefin SUP:

About Bluefin SUP:
Bluefin is a family-run business based in Hebden Bridge in West Yorkshire. The team has grown up around the sea. Holidaying on the coast of Scotland, their love of the ocean has grown from a hobby to a successful company, now providing SUPs to people all over the World.

Our Product Range:
We offer a wide and diverse range of SUP boards to suit everybody, whether you’re an avid paddle boarder or just starting out. If you’re looking for an all-rounder we recommend our Cruise range which comes in 4 different sizes ranging from 8ft to 15ft. If you’re a more advanced paddle-boarder then take a look at our Cruise Carbon range.

For the explorer and adventurer, take a look at our Sprint range, our Sprint paddle-boards benefit from a long profile & angled nose that cuts through the water with each stroke. Choose between the 10’8 & 12′ depending on your height & weight or the 15′ for longer distance paddling & tandem use.

If you’ve fancied doing Yoga on the water then we have our wider range of paddleboards starting with the Aqua Fit, the perfect balance & space. It also paddles perfectly as an all-around board. If you have a large group of friends but can only take 1 paddleboard then the 18ft Mammoth board is one to look at, great for group activities and can fit 10 people on deck at once for some serious paddling teamwork.

Where we service:
We ship to every corner of the world! Including the United Kingdom, Germany, Italy, France, Netherlands, Spain, United States, Australia.

Why Bluefin SUP:
Every board you buy comes with a 5-year manufacturer warranty to cover any manufacturing faults, starting from the date of delivery.

We are a globally trusted brand, we are totally committed to providing quality, innovation, and outstanding customer service.

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Bluefin SUP 5 star review on 17th January 2026

Wayy White

Bluefin SUP 5 star review on 9th June 2025

Sam Chapman

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful Language: Any Any

English

“Terrible customer service. Avoid at all costs.”

Helpful Report

“I am very dissatisfied. For a week I have been waiting for my board to be shipped. I am only put off with the fact that UPS is supposed to be to blame because the package is supposedly not picked up by them. If UPS is to blame, then they should just send it with someone else who can do it better, like DHL.”

Helpful Report

“Terrible! The company, not the product. I don’t know how good the product is because they didn’t ship it to me. They took my money a month ago and the board still hasn’t been shipped. I contacted the customer support, but they are making very vague statements which sound like they are trying to blame the delivery company for the delay, but they haven’t actually shipped the board and they don’t want to admit this.”

Helpful Report

“I am not satisfied with this company at all. I purchased my board on 12/07/2020. It’s now 1/8/2021 and told delayed another week but their website states “Currently, we are dispatching your item within 3 working days of your order being placed.” They are intentionally misleading to receive sales.”

Helpful Report

“Absolutely appalling customer service. I can't comment on the board as it never arrived. Placed an order mid August, and had to launch my own investigation with UPS as Bluefin could not be contacted and then I had to raise a claim with paypal as bluefin would not either provide a replacement board (UPS Confirmed they had lost it) or a refund. I dread to think if anyone has any warranty issues to resolve as my experience would rate them zero stars if possible. My own personal opinion would be to tread very carefully with this company as my experience was awful.”

Helpful Report

“Appalling! I would like to use bad language here to describe the company that has the very worst customer service on the planet but will probably get filtered. I have already reviewed Bluefin on Google a couple of weeks ago but you cannot write another review unless it is my lack of knowledge. Anyway read my main review under Matt R if you need to but this is a follow up to me returning a damaged and faulty SUP. All I want to say is I really hope you do not have an issue with anything you buy from this company. I sent my SUP back and have since emailed and emailed the company to see when my replacement is coming. They will not take calls (funnily enough they will if you want to buty something) but for EVERYTHING else you can only email and they in this instance are not responding. What do you do? I guess I will be calling smalls claims court to get my money back that is if the company is still up and running. If you think there may be a slight chance of a problem with any of the equipment you purchase from this company do not buy a Bluefin. You will never speak to anyone just rely on the atrocious lack of email communication, put 10 years on your life with stress and have all your hair go grey (and if they do not replace my SUP then blow a lot of money too).”

Helpful Report

“Back in early November, I received an email from bluefin about a $250 off and a free electric pump promotion with a purchase of 12 cruiser board. I placed my order in mind that I am getting a good deal. My SUP arrived without the electric pump that should have been included in the deal. I had sent the support team in UK more than a dozen emails providing the snapshot of the free pump promotion email that was sent by Bluefin to validate my claim and I also chatted a few times with the UK support team online and no further ahead with a resolution on when I can get my epump. I was told that they will be investigating and that they will be getting back with me shortly. I live in the USA and I cannot find a contact # to speak to someone locally about this. It has been more than a month and no words on when my epump will arrive. I am really regretting my purchase now and considering returning my order before the return policy deadline or as soon as I get my hands on the company return instruction (nowhere to be found on their website). Buyer beware, the customer service really sucks for this company. I am really disappointed on how this is being handled and I really wished I purchased from a company here in the US instead.”

Helpful Report

“My SUP arrived 2 weeks ago, I am still waiting on the electric pump to arrive that was included in the deal, manual pump is faulty, the hose won't stay in the value, it flies out after every few pumps, also guage doesn't show the PSI's, 30 mins later I eventually managed to get it pumped up although I have no idea how many PSI went in it.. The stitching is coming away on the kayak seat, there's what seems to be a build up of glue sealant around the valve which could be affecting the pumping issue? there's also a small dent on the underside of the board. No contact number for them anywhere, have sent 3 emails and provided photographs and no further ahead with a resolution on when the electric pump will arrive or if the manual pump can be exchanged, and have been told the other issues are only comestic and no way affects the quality of the board...perhaps it's a factory 2nd!? Can't find a contact number to speak to someone anywhere, really regretting my purchase now, I have a board but no means of effectively and safely pumping it up, buyer beware, rubbish customer service and shotty quality, really wish I'd purchased from another company, at least I'd have a board that could actually be used.”

Helpful Report

Hi Mandi, thank you for the detailed feedback although I'm sorry you haven't had the best experience with us. I can see that our support team have been in contact with you regarding this situation and are replacing the hand pump and kayak seat for you and looking into the whereabouts of the electric pump. We do not have factory seconds, and any returns or ex-demos are kept in a separate warehouse location to ensure mix-ups don't happen - this sadly could have just been one unit that was missed in the QC checks from our manufacturers. Our support team are only available via email to resolve queries of this nature, but they're always on hand to help. If you do need anything further, please let Kate know so she can help. Regards Ella

“3-5 days delivery? Currently at 5 weeks and no word where our paddle board currently is. You need to do better about keeping us informed if you are having delivery issues.”

Helpful Report

Hi Sally, so sorry about the delays here - it looks like Toll had some issues with the original shipment and this was returned to us, but I can see a replacement was issued for you in light of this. If we can help in any way going forward, please let our support team know and they'll be more than happy to help. Regards Ella

“I was purchasing four boards - spending £2500. I emailed asking re a discount and was told they couldn’t offer any. Within two days of ordering the boards were advertised for £100 less with a free electric pump worth £150 for “Black Friday” - something they would have known at the time I was purchasing. Please don’t pretend you have a bluefin community when clearly you’re not interested in being fair with your customers. It’s all quite shoddy. On pointing out the terms and conditions they’ve conceded they have to refund the difference but it’s on a store credit and they apply further conditions to that meaning I’d have to buy two separate boards more to use the credit. My advice would be to buy elsewhere. They don’t deserve the custom.”

Helpful Report

Hi Cornelius - sorry about this. Our support team do not find out our sales deals often until the day before they're about to be launched - the deals are decided so close to the wire, so we can ensure we have adequate stock to cover whatever deal is chosen. Rather than refuse to offer anything, we allow customers the chance to receive store credit as a way to make up for the missed deal. I am sorry if you don't feel this is adequate - I will take your feedback to management so this can be looked into. If there's anything else we can help with, please feel free to email our support team so they can assist. Regards Ella

“Ordered a sup package and only a pump turned up. Site has no telephone contact number and live chat is not available. This may be the most expensive pump ever purchased. Come on Bluefin this is not great customer service.”

Helpful Report

Hi there - we are so sorry about this. Sadly, as you have not provided your name or order number, I cannot locate the detail of your correspondence. Our phones are switched on and live chat is available Monday to Friday 9am and 5pm so sorry if you could not get through. If you have any further questions, please email our support team and they'll be on hand to help. Regards Ella

“They send me old model from 10‘8 bluefin cruise board and i pay for new model and that was gift for someone... because of this mistake i was embarrassed! After i send message they only want sup board back but i canot take gift from someone! And they give me 30€ back and they think it s all ok?! 😂😂😂”

Helpful Report

Hi Mato - sorry for the embarrassment, not our intention! We offered a replacement for you straight away but you did not wish to take this up and wanted a refund for the price difference - which we did for you. I'm sorry that you did not feel this was enough, we were simply doing as you had requested - however, we will take this on board and look to improving this should a scenario of this nature occur again. Regards Ella

“Terrible website, I was told my purchase was cancelled because the payment didn’t go through, 2 weeks later they have now taken the payment, still no board! I have since bought the board through Amazon! The board itself gets 5 stars as it really is brilliant, but Bluefin the company doesn’t know whether they are coming or going!”

Helpful Report

Hi there, so sorry for the mix up here. I cannot see that the order came into a cancelled status until you requested the cancellation yourself, but apologies if this happened. We have since made improvements with the order process to reduce any confusion and although I'm glad to see you like the product, it's sad to see you don't rate the service. We'll take this on board and look for more ways to improve in future. Regards Ella

“The customer ‘service’ I have received is appalling. I was assured that boards would be delivered by Aug 20th in time for a family holiday. It is now mid sept - still no boards and no decent replies from their team. We are all facing tough times and a simple human response and a proper apology would have really helped but these folks really don’t get it. I cannot imagine what it would be like if there was a problem with the boards or had to deal with them for customer service. I have been asking for a refund now and this is simply ignored. Other SUP providers should rest happy if this is the way bluefin treat their customers.”

Helpful Report

Hi there, so sorry to read about your experience with us. We have experience stocking issues this year, and we hold our hands up to this - we know that we have let people down and for this we really are sorry. Since, we have put new processes in place to ensure we have contingencies for in stock dates, and that they are worst case scenario but have had great success with orders arriving much before their date. I am in no way trying to rub salt into the wound, I just want to show you that we are taking feedback on board and actioning change to improve the experience for our customers. I cannot see an email requesting a refund, but it could be the way our system is set up - so if there's anything we can to resolve this for you please email us back so the support team can look into this for you. Regards Ella

“Delivered with a hole so wouldn’t inflate. After 2 months of trying every avenue to contact a representative of the company, I got a flippant response just telling me I can patch it myself. No customer service at all. Warranty is worthless because the company will not respond to any problems. Offers of free items are deceptive and misleading because the items (e.g. a camera) are on sale elsewhere for a quarter of the value stated by Bluefin. Being conned like this has been a horrible experience and the boards are a big outlay so I would advise potential buyers to avoid this company.”

Helpful Report

Hi there, so sorry to read your review. After looking into this, I can see we offered to return this for repair for you. Sorry if the initial response seemed flippant, we are working on amending our wording as things can often come across in written form in the wrong tone. The RRP of the camera was the RRP given by the company who manufacture the item so we just went with this for our advertising but we will be careful to check these details if we are to run any future offers. If there's anything we can do to improve your view of our company, please do reach out to our support team who will be more than happy to help. Regards Ella

“Two weeks no dispatch date, no idea what is going on! They are happy enough to take your money and then leave you with nothing. Oh but they will send you automated emails just to rub salt in the wound. A disgusting way to treat customers who are paying substantial amounts of their hard earned money! It would have been nice to use this review process to actually review a Bluefin SUP. Disappointing!”

Helpful Report

Hey James- so sorry to hear the issues you had with your order. I can see from our system that we have been in touch with you to resolve this and discuss things in more depth. If there's anything else we can do to help, please email back and we'll be more than happy to help. Regards Ella

“I received my first paddle board and the box was already a mess. It was damaged and broken. When I looked inside it was missing the FINS, phone protector and repair kit. After waiting for ONE MONTH this is the first impression I get from this brand. I expected more...Since it’s not a cheap paddle board. I can’t even start paddleboarding because I don’t have my fins!! Terrible customer service, still waiting for replies”

Helpful Report

Hi there - please accept my apologies for this. This is not how we wish for our items to turn up and this has been fed back to our manufacturers so things like this aren't missed in future. As you did not wish for us to issue the missing items for you and requested a refund, we authorised the return for you and I trust this resolved the issue for you - although I appreciate it would have been much more suited to have a complete package in the first instance. If there's anything else we can do to improve your view of Bluefin, please let us know by contacting the support team. Regards Ella

“Ordered 2 boards over 10 days ago spending £1300 and have only just had ONE delivered. Sent emails about the missing board no response, phones no working. Would some please contact me !! Order number OR0068249 😡”

Helpful Report

Hi James - I can see that our management team have already reached out to you regarding this but have not yet received a response. Please could you check your spam so this can be discussed with you :) Regards Ella

“After the second use the product began leaking air in several places under the deck pad. Company is completely unresponsive to warranty/repair claims. For a very expensive product this is extremely dissapointing.”

Helpful Report

Hey Tom, sorry for the issue with your board. With the system we have for emails, each time an email is sent you get taken down in the queue as it's classed as a new enquiry so it doesn't take the date of your initial query - this is something we're working to fix with the software developers, so I'm so sorry for the delayed response for you. I can see, however, that we resolved this for you by authorising a return :) If we can do anything else to improve your experience, please do reach out to our support team. Regards Ella

“When I tried to inflate the board for the first time there was a hole in the side and air rushed out. Bluefin will not respond to me at all; the phones are off and they haven’t replied to numerous emails and contact forms. So the offer of a warranty means nothing and it is really scary to have paid a lot of money for a defective product to a company who hide away and offer no customer service at all.”

Helpful Report

Hi Chris - sorry to hear about the board issue. At the time of your contact, we had switched our phone lines off to ensure that we could reply to all emails within a reasonable time frame - although we know this could and should have been communicated to our customers better. Looking on the support system, I can see that we arranged for a return for repair, fully abiding by our warranty terms for your item. We never refuse help/assistance, we were simply overwhelmed at the time and I am truly sorry that this affected you. If you need anything else, please reach out to the support team and they will gladly assist :) Regards Ella

Bluefin SUP is rated 4.7 based on 2,219 reviews