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Pure Cremation Reviews

4.8 Rating 5,623 Reviews
96 %
of reviewers recommend Pure Cremation
Read Pure Cremation Reviews
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Phone:

0800 033 7737

Email:

info@purecremation.co.uk

Location:

Charlton Park Crematorium Charlton Down,
Charlton Park Crematorium Charlton Down
Hampshire
SP11 0TA

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Pure Cremation 5 star review on 14th July 2025
Michelle O
Pure Cremation 5 star review on 14th July 2025
Michelle O
Pure Cremation 5 star review on 6th July 2025
Karen D
Pure Cremation 5 star review on 29th June 2025
Andrew G
Pure Cremation 5 star review on 22nd June 2025
Claire H
Pure Cremation 5 star review on 16th June 2025
Elaine S
Pure Cremation 5 star review on 6th June 2025
Joyce L
130
Anonymous
Anonymous  // 01/01/2019
Well all i can say is stay away from This company they don't help with the ease of loosing someone ,they make the process a-lot harder and mess you about with dates, and all i seemed to do was call and chase them with updates on collection of my mums body from the funeral directors to then chasing to see of they had her and then for her cremation date ,You Returned my mum in what I can only describe as a cereal box sized food waste bin which is horrendous and no-one would be at piece in that ! And without her personal belonging as we were assured would be returned to us to then for me to chase you once again and you have disposed of them even tho you reported it was stated in the notes ! Shes not bagged in the box so transporting her into an urn will leave some of her behind . You said her ashes would be brought back on the 5th of April then call and say its going to be sooner and thats not a problem but then sent her to the wrong address.
Helpful Report
Posted 1 year ago
Thank you for taking the time to bring your experience to our attention. A senior manager has been made aware and they will be in touch directly as soon as possible. If there is anything we can do in the meantime, please do let us know. You can email us directly at customercare@purecremation.co.uk. Kind regards, Pure Cremation Team
Posted 1 year ago
this company continues to send adverts by post even tho the person the letter is addressed to died 8 years ago and has not lived at this address for more than 15 years. we have told them multiple time of this but they just keep sending the letters. this has a devistating effect on his daughter and they just don't seem to care.
Helpful Report
Posted 1 year ago
Please accept our sincere apologies that you have a mailing from Pure Cremation addressed to the late Mr Bowern. Our mailing campaign uses data provided by an external agency rather than any we have compiled ourselves. However, we are concerned to learn that Mr Bowern’s details have been included. The agency (PDV) also regularly checks its lists against bereavement and probate registers for this important information, we will ask them to look into why this was not picked up during the checks. So that we can ensure that no further correspondence is received, please can you confirm the full address of where the mailing was received including the postcode. You can send this to us at customercare@purecremation.co.uk. We will then be able to ensure that Mr Bowern’s details are removed from the mailing list. If there is anything else we can do in the meantime, please do let us know. Kind regards, Pure Cremation Team
Posted 1 year ago
Would not recommend. Unfortunately this company let us down at every opportunity and I think they rely on the deceased not having any family that care, so they can do as they please on a timescale that’s suits themselves.
Helpful Report
Posted 1 year ago
Thank you very much for taking the time to leave this review, we are both concerned and saddened to learn of your experience. A senior manager is currently reviewing the matter and we will be in direct touch with you as soon as possible. Kind regards, Mia
Posted 1 year ago
very poor you didnt deliver back ashes when you said You had the wrong address Bristol when i live in weston super mare Then you dont answer the phone I only got through by clicking that i was a doctor All in all poor would never think of recommending you
Helpful Report
Posted 1 year ago
Thank you very much for writing this review, and for bringing your experience to our attention. We are very concerned to learn of your experience and a senior manager is now reviewing the details in full. We will be in direct contact shortly to provide a response. Kind regards, Mia
Posted 1 year ago
Hi people, if you have pure cremations contract, please keep in mind, if you decide to cancel you will be charged £350.00 just for admission fee before they refund your money. This should be important to you. This is thow my personal experience.
Helpful Report
Posted 1 year ago
Thank you for writing a review and sharing your experience with us. We are sorry that you were not aware of our cancellation terms. We can see from our records that a copy of our terms and conditions were sent to you along with the requested enquiry pack before you became a Planholder and included in the plan documents that were posted after you became a Planholder. If there is anything more we can do at this time, please don’t hesitate to contact us on 0800 033 7737 Monday to Friday 08:30 - 18:00, Saturday 09:00 - 17:00 or at customercare@purecremation.co.uk.
Posted 1 year ago
Communication is bad. Had to chase them constantly. Assigned Case worker non existent! Would have been extremely stressful had we not have had family that knew what arrangements needed to be made. No guidance from this company at all.
Helpful Report
Posted 1 year ago
Thank you very much for writing this review, and for bringing your experience to our attention. We are very concerned to learn of your experience, and we would be grateful if you would please contact us as soon as possible so we can have the opportunity to understand the situation better and investigate further. If you would be kind enough to contact us at customercare@purecremtaion.co.uk, providing us with your preferred contact details, we can then look into this for you as a matter of urgency. Kind regards, Chloe
Posted 1 year ago
Not good, treated more like an Amazon package, rude unhelpful staff with little or no sympathy. Regret making the initial call.😔
Helpful Report
Posted 1 year ago
Dear Mr Holmes, I understand that Hazel has reached out to you directly to understand your feedback in further detail, however, you have confirmed that you were happy with the service received by our team. Therefore, we would kindly ask for your review to be updated to reflect your experience of our care. If there is anything more we can do at this time, please do reach out to us. You can contact us on 0800 033 7737 or via email at customercare@purecremation.co.uk. Best wishes, Mia
Posted 1 year ago
Very disappointed that my brothers gold ring mysteriously disappeared, I was told that along with my brothers ashes his gold ring and glasses would be returned, ashes and glasses were returned but no gold ring,
Helpful Report
Posted 2 years ago
Dear Mr Knight, I would like to apologise for any miscommunication in relation to your brother’s ring. From the detailed notes on your brother’s record, I can see that, at the point of instruction, you advised us that you believed your brother would have a ring with him when he came into our care. However, when we brought him into our care from the hospital, we noted that there was no jewellery with him. We have also contacted the hospital who advised that they have no jewellery being recorded for your brother while he was resting with them either. We are ready to support you should you wish to make further enquiries, and a senior manager will be in contact with you today to make sure any concerns are alleviated. Please do not hesitate to contact us should you have any questions at all. Kind regards, Harriet
Posted 2 years ago
Dear Mr Knight, I would like to apologise for any miscommunication in relation to your brother’s ring. From the detailed notes on your brother’s record, I can see that, at the point of instruction, you advised us that you believed your brother would have a ring with him when he came into our care. However, when we brought him into our care from the hospital, we noted that there was no jewellery with him. We have also contacted the hospital who advised that they have no jewellery being recorded for your brother while he was resting with them either. We are ready to support you should you wish to make further enquiries, and a senior manager will be in contact with you today to make sure any concerns are alleviated. Please do not hesitate to contact us should you have any questions at all. Kind regards, Harriet
Posted 2 years ago
Considering this is supposed to be a caring company, they dont call back, they appear to make problems when theyre arent any, quite frankly they couldnt organise a whatsit in a brewery. this whole experience has added a lot of stress and heartache to what should of been a simple easy caring experience. we are all shocked at how we have been treated
Helpful Report
Posted 2 years ago
Pure Cremation is committed to offering the highest standards of care to the bereaved and their loved ones, so we are very keen to understand and investigate any situation where our care may have fallen short of this. A senior manager has been appointed to look into the issues that you have raised, and we would be grateful if you could assist us by confirming your loved one’s full name and plan number by emailing us at customercare@purecremation.co.uk. Kind regards, Olivia
Posted 2 years ago
Hosp Morgue Essential. Do not die at home. Waited 7 hours for the body to be collected. Very distressing. Do not recommend.
Helpful Report
Posted 2 years ago
Pure Cremation is committed to offering the highest standards of care to the bereaved and their loved ones, so we are very keen to understand and investigate any situation where our care may have fallen short of this. A senior manager has been appointed to look into the issues that you have raised, and we would be grateful if you could assist us by confirming your loved one’s full name and plan number by emailing us at customercare@purecremation.co.uk. Kind regards, Olivia
Posted 2 years ago
Took over 2 weeks for them to collect my dad from the hospital, then another 2 weeks before he was cremated. I finally got him back , he was delivered in a plastic container resembling a cereal box in a jute shopping bag on the lane outside my house . There was no compassion at all . In fact my horses cremation was more dignified and thoughtful than pure cremation
Helpful Report
Posted 2 years ago
Dear Nadine, I would like to apologise for the delays faced in relation to your father’s cremation. I can see that it took longer than we would normally hope to bring your father into our care, but that there was also a delay due to issues with paperwork provided by the registrar. As soon as this was resolved we booked the earliest possible date for your father’s cremation and made sure that his ashes were returned to you 4 days (our normal timescale being within 21 days) following his cremation in acknowledgment of this, and to prevent any further delays. The containers are individually wrapped by a member of our team with a number of colourful scenes from a woodland setting to a beautiful coastal view. As a temporary urn they are far superior in look and quality to anything else provided by other crematoriums. I’m sorry that it disappointed you. A senior manager has been appointed to investigate your comments regarding where your father's ashes were left. If you would like to discuss this further, please email us at customercare@purecremation.co.uk. Kind regards, Olivia
Posted 2 years ago
I regret having signed up the same time as my partner after the way she was treated by Pure Cremation. Firstly she passed suddenly so she had not paid the minimum 24 payments for the over 50's plan. So invoiced me for the outstanding amount. If you're on Benefits or you don't have the funds to pay said invoice they will NOT collect you're loved one until the balance has been paid in full. Luckily my father in law helped me out. If this was not bad enough they took over two weeks to collect my partner. My partners last wishes were that she be dressed in her favourite outfit along with a few personal bits. They did not respect her wishes one bit they would not dress her but would place them over her. She passed on 23rd Nov and was cremated on 23rd December a month after her passing. I was told it would be a few days after making payment. So thet lied about that detail. The whole overall experience was extremely stressful and I got the feeling that they were only interested doing the very basic care of looking after my partner. They disregard any personal wishes I had or expected that these were my partners personal last wishes. I personally very angry with the way pure cremation treated my partner while in their care. I regret not using a local funeral director which actually worked out cheaper and included a service and viewing. They claim they make everything stress free well this was not the case in my experience You made it more stressful than it had to be.
Helpful Report
Posted 2 years ago
Dear Mr. Redfield, Thank you for your feedback, and I am sorry that you feel that your partner’s cremation arrangements were not handled to the high standard we would normally expect. A senior manager has attempted to make contact with you to discuss the points you’ve raised. We acknowledge that it took longer than we would normally expect for us to bring your partner into our care, but can see that we were able to follow your wishes and dress your partner and take the photos you requested – we are keen to make sure these get to you to give you the peace of mind these instructions were carried out, despite being something we wouldn’t normally accommodate. We will continue to try and contact you to discuss this further. Kind regards Olivia
Posted 2 years ago
My Mother passed away 2 weeks ago. I telephoned to find out what is happening I got the rudest receptionist no off or support whatsoever at an extremely difficult time. My Son also passed away last October 2021
Helpful Report
Posted 2 years ago
Dear Miss. Webb, Please accept our sincere condolences for your loss. Pure Cremation is committed to offering the highest standards of care to the bereaved and their loved ones, so we are very keen to understand and investigate any situation where our care may have fallen short of this. A senior manager has been appointed to look into the issues that you have raised, and we would be grateful if you could assist us by confirming your mother’s full name and plan number by emailing us at customercare@purecremation.co.uk. Kind regards, Olivia
Posted 2 years ago
Appalling service and communication ignored and no details sent. They even lied to their own delivery driver who brought Mums ashes back.. Contacted them through social media and ignored. Will be requesting Father's pre payment back due to their shocking service with Mums ashes.
Helpful Report
Posted 2 years ago
We are sincerely sorry that you remain unsatisfied with our responses to your multiple negative reviews, including contact from a senior manager during the arrangements. During this contact we explained that our care was impeded by the hospital, and you appeared satisfied with that explanation at the time. Call recordings confirm that the date for the ashes return was confirmed with you verbally, but we accept that the emotional state of the bereaved demands all such information is best given in writing, and we have amended our procedures accordingly. We hope that having your mother's ashes home has brought a measure of comfort. Kind regards, Mia
Posted 2 years ago
Communication was very poor, couldn't specify my dad's progress through the system at all, wasn't kept informed of where my dad was and on the day he was due to be returned home I had to keep chasing information. The container he was returned home in was cheap and ugly which really upset my mum. Would not recommend a friend of mine used a different provider and got constant updates and was told the time of the cremation information you could/would not provide. Absolutely appalling.
Helpful Report
Posted 2 years ago
Dear Wendy, We are sorry to hear of your experience which does not represent the usual high standards Pure Cremation delivers to the families in our care. Communication and information is an intrinsic part of our service. I’m sorry that the ashes container disappointed your Mum. The containers are individually wrapped by a member of our team with a number of colourful scenes from a woodland setting to a beautiful coastal view. As a temporary urn they are far superior in look and quality to anything else provided by other crematoriums. I’m sorry that it disappointed. Other more permanent urns or suitable alternative containers can be purchased on the internet should they be more suitable. At Pure Cremation we hand deliver all our ashes back to families. Sometimes it is very difficult to give precise timings due to the vagaries of traffic and some handovers do take longer than others. I’m sorry there were issues in the case of the precise timings on the day for returning your dad. A member of the management team will be in touch to discuss your concerns. Kind regards, Olivia
Posted 2 years ago
Poor service all round my sister had to permanently phone to find out what was happening to our dear mom they were quick to take the money but service poor I would not recommend them to anyone else
Helpful Report
Posted 2 years ago
We are sorry to hear of your sister’s experience with Pure Cremation. Our high review scores do show how well we look after the families in our care, so it’s disappointing to hear you have not received the service you expected. Please contact us directly with more detail to allow us to investigate and respond more fully.
Posted 2 years ago
Shambles from start to finish
Helpful Report
Posted 2 years ago
We are sorry to learn of your experience. Your comments have been passed along to our senior management team. We will be in touch to discuss your experience further. Kind regards, Chloe
Posted 2 years ago
Well , I think this company caused me more stress than I needed at the time of my husband passing , I rang them in the morning of his death and 19 days after they collected him from the hospital, I rang to say what was happening after I sent in all the forms and death certificate only to be told I hadn’t returned the release the body form , no empathy what’s so ever , I said that body is my husband , checked my emails and saw that I had received the email early that morning , PC disagreed with that , I then waited a few more days and rang again I got maybe dates for collection and cremation , eventually I spoke to Alex who cave me something in concrete so I knew what was happen . The ashes did arrive on the day they said but yet another awful experience , where I live is difficult to find so I told the drive to head for an address near me , he arrive at a parking area I told him that he couldn’t park here as it was private but there is an area just near he could use , his replied was it’s ok I have your husbands ashes here and proceed to hand me a bag , I burst into tears it was so impersonal I felt I was getting a Tesco delivery , the driver did ask if I was going to be ok , at which time my Mum arrive and we walk to the house . I carried out my husband wishes to use this company , also my family thought Pure Cremation was something that they would like to use , but not now , and neither would I . I have found out that most local funeral company’s will do the same , and hopefully with a lot more empathy .
Helpful Report
Posted 2 years ago
Dear Sir/Madam, Thank you for your valued feedback, we are disappointed to hear that our service did not match up to our usual high standards on this occasion. This description of the service received indeed does not in any way represent the standards we expect of our staff. I apologise most sincerely and we will be launching an immediate review with everyone involved. We will also make contact formally once a review has been carried out. Kind regards, Chloe
Posted 2 years ago
Terrible service. I was expecting my son home at around 11am, was waiting and waiting, I rang to see where he was and they hadn't attempted to bring him home, there was mix up with the days. Least to say I was mortified. Added stress to my grief. They weren't all that sympathetic on the phone.
Helpful Report
Posted 2 years ago
We are very sorry that in February 2022 our team failed to keep its promise to deliver your son’s ashes as agreed and apologise sincerely for the distress caused. We have reviewed our processes and made changes to ensure that this does not happen to another bereaved family. Kind regards, Chloe
Posted 2 years ago
Company repeatedly send out postings when repeatedly asked not to, can’t even email them as it always bounces back
Helpful Report
Posted 2 years ago
Please accept my sincere apologies that you have received additional mail from us. We aim to ensure that all details are added to our STOP file immediately once requested, which will prevent further mailings to an address. All information is recorded manually by our team and on rare occasions, some details can be entered incorrectly, which we can only apologise for again. Please be assured that all of our team members are trained on the importance of recording information correctly and safely and it is never our intention to cause distress. I can add you to our STOP file which will mean that you do not receive any further mailings from Pure Cremation. Please email customercare@purecremation.co.uk your full name and address including postcode. Please note that this will take up to 4 weeks for this to take effect. Alternatively, you can call us on 0800 033 7737 Option 1 and speak to one of our agents who will be able to remove you from our mailing lists without the worry of the email bouncing. You can also register your details with the Mailing Preference Service - https://www.mpsonline.org.uk. The Mailing Preference Service (MPS) is a free service, funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by the Royal Mail and all directly involved trade associations and fully supported by The Information Commissioners Office (ICO). Kind regards, Chloe
Posted 2 years ago
Pure Cremation is rated 4.8 based on 5,623 reviews