“Nice clothing, shame about the logo. I get the whole brand name thing and its great somebody is selling good quality jeseys in larger sizes. However everyone can see I'm fat I don't need it writing on the jersey. I'm sure they sell more if only they didn't put the owring on.”
Posted 6 months ago
Fat Lad At The Back was our co founders cycling nick name and when he couldn't find gear to fit him he decided to put it on a jersey and make cycle wear for all the other lads like him.
We know it's a marmite brand but many people feel empowered by it and it has certainly helped 10's of thousands of people into cycling.
Checkout our community on Facebook - it's full of inspirational people, many of whom have been with us since we started the company in 2013.
Because not everyone likes the name we make a selection of branded and non branded items so you don't have to wear the name if you feel uncomfortable with it.