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Bluefin SUP Reviews

4.7 Rating 2,130 Reviews
93 %
of reviewers recommend Bluefin SUP
Company Reviews Product Reviews
896
 Metrics Info
4.7
Based on 2,130 reviews
Shipping & Delivery
Delivery Methods
Courier
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 67%
Accurate And Undamaged Orders
Greater than 76%
Customer Service
Communication Channels
Telephone, Email, Live Chat
Queries Resolved In
Over A Week
Customer Service
2.5 out of 5
Returns & Refunds
Refunds Process
Difficult
Returns Process
Could Be Better
Read Bluefin SUP Reviews

About Bluefin SUP:

About Bluefin SUP:
Bluefin is a family-run business based in Hebden Bridge in West Yorkshire. The team has grown up around the sea. Holidaying on the coast of Scotland, their love of the ocean has grown from a hobby to a successful company, now providing SUPs to people all over the World.

Our Product Range:
We offer a wide and diverse range of SUP boards to suit everybody, whether you’re an avid paddle boarder or just starting out. If you’re looking for an all-rounder we recommend our Cruise range which comes in 4 different sizes ranging from 8ft to 15ft. If you’re a more advanced paddle-boarder then take a look at our Cruise Carbon range.

For the explorer and adventurer, take a look at our Sprint range, our Sprint paddle-boards benefit from a long profile & angled nose that cuts through the water with each stroke. Choose between the 10’8 & 12′ depending on your height & weight or the 15′ for longer distance paddling & tandem use.

If you’ve fancied doing Yoga on the water then we have our wider range of paddleboards starting with the Aqua Fit, the perfect balance & space. It also paddles perfectly as an all-around board. If you have a large group of friends but can only take 1 paddleboard then the 18ft Mammoth board is one to look at, great for group activities and can fit 10 people on deck at once for some serious paddling teamwork.

Where we service:
We ship to every corner of the world! Including the United Kingdom, Germany, Italy, France, Netherlands, Spain, United States, Australia.

Why Bluefin SUP:
Every board you buy comes with a 5-year manufacturer warranty to cover any manufacturing faults, starting from the date of delivery.

We are a globally trusted brand, we are totally committed to providing quality, innovation, and outstanding customer service.

Visit Website

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Bluefin SUP 5 star review on 25th March 2023
Anonymous
Bluefin SUP 5 star review on 17th August 2022
Sup Planet Earth
Bluefin SUP 5 star review on 17th August 2022
Sup Planet Earth
Bluefin SUP 5 star review on 17th August 2022
Sup Planet Earth
Bluefin SUP 5 star review on 17th August 2022
Sup Planet Earth
Bluefin SUP 5 star review on 17th August 2022
Sup Planet Earth
Bluefin SUP 5 star review on 17th August 2022
Sup Planet Earth
4
Anonymous
Anonymous  // 01/01/2019
Filter: Helpful None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful Language: Any Any English
George Smart
Verified Reviewer
“Not had it on the water yet, still waiting on wetsuit arriving. I am a bit disappointed with the build quality on the board I bought. The grip pad has a gap down one of the seams, the white cruise writing on it is discoloured with yellow blotches it is also damaged in a couple of areas. There are a couple of little scrapes on the board itself where the blue colouring has scraped off and the writing on the back underside of the board has worn off. There was no repair kit with it either and the big buckle on the bag has scrapes on it like it is not new. I am beginning to think they sent me a used one not a new one.”
Helpful Report
Hello, Thank you for leaving us this feedback. I am sorry to hear of any issues you may be facing. I have reached out to you via email to try and resolve this for you. Please look to respond to this and I will look into some solutions for you. Thank you in advance. Best wishes Bluefin Customer Care Team
Dave Palmer
Verified Reviewer
“I was very excited to order my ISUP from Bluefin, it came with a free electric pump (which stated would be posted separately) after 2 weeks the pump arrived, and I’m yet to receive my board, I fear it has been lost in transit. I have waited patiently for nearly 4 weeks. After contacting customers services, it is apparent they do not want to know. Only one tracking number was provided which was for the electric pump, but, both items where printed on the receipt in the pump box. So I also fear they may state it’s been delivered even though it has not. All I’d like is some communication from this company, but proves impossible. All I can say is, save your money, time and hassle and go buy a bird elsewhere!”
Helpful Report
Hi Dave, First and foremost please accept our sincerest apologies for any inconvenience this has caused and thank you for taking the time to provide us with the feedback of your experience. Rest assured all feedback is taken seriously and it is unfortunate that we have not been able to live up to the high level of service we strive to provide. With that in mind if you could please reach out to us on support@bluefintrading.co.uk we will be happy to look into this matter further and do all we can to ensure your experience is a more positive one. Best wishes, Bluefin customer care team.
Anonymous
Unverified Reviewer
“Contacted the company first and was informed they had stock so placed the order. and still waiting for delivery date 1 week later??? save your money and take note of the bad reviews. unlike me who decided to ignore them. They will say anythink just to get your money and make a sale. I am sure they will reply with some lame message and wriggle out of this??”
Helpful Report
Enrico
Verified Reviewer
“Bluefin has been one of the worst customer experiences I've ever had. I ordered a SUP for 854€ on December 10th 2020. When I first tested the board in February, it burst and was defective beyond repair. I contacted Bluefin Support on February 24th. After talking to the support for a while, I sent the board back to Bluefin where it arrived on March 30th 2021. After more than 3 months of waiting and writing e-mails I have requested a refund, which I have yet to receive (mid July!). It is unacceptable how Bluefin is handling this case, especially because the answers by the support seem pre-written and often ignore important requests. It seems like I will have to contact a lawyer to get my refund, as Bluefin is refusing to cooperate. I do not recommend buying from this company! According to other reviews my case is not an exception. I was lured in by the 5 year warranty, but this seems to just be for advertising. Horrible experience, I'd give 0 stars if I could.”
Helpful Report
Katie Griffiths
Verified Reviewer
“I have never experienced such terrible customer service. The product might be good but we will never know as did not receive. Spoke to two people on the phone, they cannot do anything, everything by email and each email takes two working days for a response! So a week on and I have been told today it will take a few weeks to resolve. It’s appalling that they cannot refund for something that hasn’t turned up......worse is that they couldn’t offer a replacement until the issue with the courier is resolved. As the item was a 9 year olds birthday present I have had to buy elsewhere so down a lot of £££ I don’t even feel confident I will receive refund as the service is so shocking”
Helpful Report
Anonymous
Unverified Reviewer
“I am not satisfied with this company at all. I purchased my board on 12/07/2020. It’s now 1/8/2021 and told delayed another week but their website states “Currently, we are dispatching your item within 3 working days of your order being placed.” They are intentionally misleading to receive sales.”
Helpful Report
Jeremy
Unverified Reviewer
“Absolutely appalling customer service. I can't comment on the board as it never arrived. Placed an order mid August, and had to launch my own investigation with UPS as Bluefin could not be contacted and then I had to raise a claim with paypal as bluefin would not either provide a replacement board (UPS Confirmed they had lost it) or a refund. I dread to think if anyone has any warranty issues to resolve as my experience would rate them zero stars if possible. My own personal opinion would be to tread very carefully with this company as my experience was awful.”
Helpful Report
Disappointed American
Verified Reviewer
“Back in early November, I received an email from bluefin about a $250 off and a free electric pump promotion with a purchase of 12 cruiser board. I placed my order in mind that I am getting a good deal. My SUP arrived without the electric pump that should have been included in the deal. I had sent the support team in UK more than a dozen emails providing the snapshot of the free pump promotion email that was sent by Bluefin to validate my claim and I also chatted a few times with the UK support team online and no further ahead with a resolution on when I can get my epump. I was told that they will be investigating and that they will be getting back with me shortly. I live in the USA and I cannot find a contact # to speak to someone locally about this. It has been more than a month and no words on when my epump will arrive. I am really regretting my purchase now and considering returning my order before the return policy deadline or as soon as I get my hands on the company return instruction (nowhere to be found on their website). Buyer beware, the customer service really sucks for this company. I am really disappointed on how this is being handled and I really wished I purchased from a company here in the US instead.”
Helpful Report
James Denville
Verified Reviewer
“Two weeks no dispatch date, no idea what is going on! They are happy enough to take your money and then leave you with nothing. Oh but they will send you automated emails just to rub salt in the wound. A disgusting way to treat customers who are paying substantial amounts of their hard earned money! It would have been nice to use this review process to actually review a Bluefin SUP. Disappointing!”
Helpful Report
Hey James- so sorry to hear the issues you had with your order. I can see from our system that we have been in touch with you to resolve this and discuss things in more depth. If there's anything else we can do to help, please email back and we'll be more than happy to help. Regards Ella
Anonymous
Verified Reviewer
“I bought 2 Cruise 10'8" boards. The quality, performance and included features at this price point are outstanding in my opinion. I did a ton of research before buying and am very happy with my purchase. Would highly recommend!”
Helpful Report
Hi there, I can’t thank you enough for your kind review of Bluefin SUPs. So glad to hear you’re loving your Cruise 10'8". Regards, Ella Bluefin Customer Care
Anonymous
Verified Reviewer
“I received my first paddle board and the box was already a mess. It was damaged and broken. When I looked inside it was missing the FINS, phone protector and repair kit. After waiting for ONE MONTH this is the first impression I get from this brand. I expected more...Since it’s not a cheap paddle board. I can’t even start paddleboarding because I don’t have my fins!! Terrible customer service, still waiting for replies”
Helpful Report
Hi there - please accept my apologies for this. This is not how we wish for our items to turn up and this has been fed back to our manufacturers so things like this aren't missed in future. As you did not wish for us to issue the missing items for you and requested a refund, we authorised the return for you and I trust this resolved the issue for you - although I appreciate it would have been much more suited to have a complete package in the first instance. If there's anything else we can do to improve your view of Bluefin, please let us know by contacting the support team. Regards Ella
James Martin
Verified Reviewer
“The Board arrived late, it was damaged and had bulges in the drop stitch on the first Inflation. The repair kit was smashed and doesn't come with glue! The customer service is awful, it takes three days to get a reply. I have returned the first board and am still waiting weeks later for a replacement to be sent out to me. What a shambles. The warranty is only 12 months not 5 years. Save your money, buy a red paddle Co instead.”
Helpful Report
Hi James, so sorry about your order. This is not the experience we want our customers to have! At the time of your order, we had a huge surge on demand for our support team which resulted in the 72 hours response team we put in place. This was designed to manage customers expectations as the team simply could not get through the amount of queries coming through in the usual 24 hour response time we have. The demand on our warehouse also increased, which sadly resulted in delays getting orders dispatched. I can see the replacement was issued and delivered to you and as we haven't heard back since, I hope this means everything is now OK for you. Our warranty is 5 years for all new SUPs, the 12 months is for refurbs only :) Regards Ella
Fiona Reid
Unverified Reviewer
“Disgusting company to deal with. Suing them for fraud - how can they possibly say this weights 44kg, charged my for an SUP and sent a battery pump - avoid at all costs”
Helpful Report
Hi Fiona, I think there's been a misunderstanding here. The 44kg is relating to the weight of the item that is a cost Bluefin covers - this is not charged to you. If there's anything we can do to help / clear this up, please reach out to our support team so they can assist :) Regards Ella
Andreas
Verified Buyer
“I ordered my SUP mid May. Now, June 22 I have no information about the delivery status. Questions to customer support remain unanswered. There is no possibility to cancel my order. Very bad support!”
Helpful Report
Hi Andreas, sorry for the late response to you - I can see you ordered a pre-order item, meaning the stock wasn't in our possession when you purchased, and the date of 17-06-2020 was your given dispatch date. From the contact with us, you had emailed late June, and the support team replied with your tracking within the 72 hour response time so I believe everything is OK for you :) If you have any further comments/feedback, please email our support team and they can assist. Regards Ella
Anonymous
Verified Buyer
“Today is exactly one month since I placed an order with Bluefin. I still have no idea what is happening to my order. Apparently, contacting their logistics partner and finding out what is happening to my order is too big of a task for the customer support at Bluefin. Every time I ask their support, someone else answers with no effort to solve my case. I am extremely disappointed. I wanted to be patient and solve it quietly but seeing the incompetence of bluefin customer support, I am getting tired of chasing them. I guess it will have to be 1 star from me for the Bluefin crew. I specifically selected a UK brand hoping for reliable product and service. Shame it came to my writing this publicly, since I always avoid social media as a problem solving tool. Beware fellow paddlers!”
Helpful Report
Hi there - so sorry about the issues with your order. Due to overloading in the UPS network, we had a period in time where we had orders without tracking that we had definitely dispatched from our warehouse. This is something we have learnt from, and have new systems in place to ensure this cannot happen again. Due to the vast number of queries in the support system and different agents being available at different times, this was the reason for different support agents responding to your query. I can see the item was concluded as lost by the courier and subsequently we issued a refund for you. I am very sorry the experience for you wasn't better, but I can assure you if you were to shop with us again, you would have a much better experience. Regards Ella
Claudia
Verified Reviewer
“After reading all the positive comments on Bluefin on social media we ordered a board including the offered free electric pump. The order was confirmed by Bluefin. We then got contacted by Bluefin support via email with the information that the electric pump would be out of stock (despite the order confirmation) and the question whether we would accept a GoPro camera instead. We answered "no" (already own a camera) and asked for other compensation. Bluefin support now answered that the offer has expired and did not offer anything at all as compensation. Bluefin stated the value of the pump at 129 Euro. Not the behaviour we would expect from a business that advertises with 5 years warranty ... If Bluefin cannot resolve this the board will go back.”
Helpful Report
Hi Claudia, So sorry for the mix up on your order. I can see that Jo resolved this for you by offering an alternative offer as well as the pump to be sent at a later date - we would never leave customers without any form of compensation or alternative offer. I trust this has resolved your issue but please feel free to reach out to our support team and they'll be happy to help! Regards Ella
Anonymous
Unverified Reviewer
“I ordered two SUPs and did not get the orders. Now the customer service did not solve my problem and did not pay my money back. I waited 2 months!!!! Horrible!!!”
Helpful Report
Hi there - sadly we cannot locate you on our system as no name or order details have been provided. It sounds very unlike our team to not provide a refund if goods were not delivered. If this still needs looking into, please email our support team and they will be more than happy to help. Regards Ella
Paul
Verified Reviewer
“Ordered two sups, one was not back in stock until later in June. The other was in stock, NO mention of the in stock being held up as both being delivered at the same time. Money been taken from my card already... waited 57 mins on hold sent email and messages no response. I have friends who have your boards and they are excellent which is why I've ordered two from you.. but the customer service side needs some attention.. perhaps even switching back on your web online chat might help... If you need assistance then shout we can help you with the web side of things”
Helpful Report
Hi Paul - so sorry to hear about the issues with your order and for taking so long to get back to you here. We have seen a 10-15x increase on demand for our support team and they have been working tirelessly since the lockdowns were enforced, to do the best for our customers. Bluefin made the decision to switch off the phones and live chat, so the support team could focus on emails solely to ensure a timely response could be given on there - we should, however, have communicated this better to you all and this is something we have taken on board. We have also increase staffing in the department, but training takes time to ensure it is done correctly. I know this doesn't change what happened for you, but I hope you can see we're listening to the feedback and making changes to improve the customer experience :) Regards Ella
Anonymous
Verified Reviewer
“I ordered the Carbon Cruise 10"8. I queried when this would be delivered 24 hours later as i had not received an email to confirm a delivery date to be told this item was out of stock. I enquired further to seek when this would be in stock to be given pre-generated emails for 3 days from Sophie before cancelling my order. I am currently on hold to the number provided on the website and have been on hold for 1 hour and 45 minutes. Extremely poor customer service, spending a lot of money on a board, i expected more. I dread to think how any issues later would be resolved, i'd expect the 5 year guarantee to be useless.”
Helpful Report
Hi there - sorry to hear about your experience with us! At the time of your order, we were experiencing delays with couriers and a huge influx of support requests (10-15x more than usual) so our Customer Service team were doing the very best they could. We should have communicated this better, but we decided to switch off the phone lines and keep all contact via email as we would have then had a backlog of emails, and we also had new employees onboarding to help the department but wanted to make the training quicker. This is by no means excusing what happened, but I just wanted to provide you with some context to explain the position we were in at the time. We have new procedures and processes in place to help us deal with any future surges, to ensure a better experience for our customers. If there's anything we can do to improve your view on Bluefin SUPs, please feel free to reach out to our support team who will be on hand to help. Regards Ella
Brynn Maras
Verified Reviewer
“I know right now is a trying time for many businesses throughout the world; but when I purchase almost a 2000$ item and ask for ANY information regarding relative shipping dates, clarification on misleading prices, or why my order did not qualify for their special offers. I do not typically expect it to take longer than a week to get back to me on any of the issues. But such has been the case, I'm sure the board will be great when it arrives, but the customer service auto-generated responses are really getting on my nerves.”
Helpful Report
Hey Brynn, sorry for the late reply to your review. We've been spending so much time focusing on getting responses back to customers via email. As you pointed out, at the time of your order, we were facing unprecedented times as a business, which seems to have impacted your experience with us - and for this, we're truly sorry. We implemented the auto response as a way to let customers know we had received their query and would get back to them, so nobody felt like they were being ignored. Certain things this year have just been way out of our control, but they have provided us with a lot of lessons learnt and new procedures in place to ensure this kind of thing doesn't happen again. Should you wish to discuss anything further, please reach out to our support team who will be on hand to help. Regards Ella
Bluefin SUP is rated 4.7 based on 2,130 reviews
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