“I do love Rave, they make it very simple to order beans, and the coffee they supply is consistently good.
I do have a couple of suggestions (not about the roasting of course, my opinions on roasting are worth about as much as the time you took to read this last sentence!), but first the high fives for Rave:
The website is very good from a UX perspective, there are no "What the hell do I do now?" or "I can't find what I'm looking for". The "What kind of coffee am I going to like" (or whatever that feature is called) is particularly handy for people who know they like nice coffee but aren't sure what kind of nice coffee they want.
So, my two suggestions:
I'm logged in, find a coffee I fancy but I don't want to buy right now. Let me 'favourite' that coffee. If you limit me to say 3 favourites, that's a teensy bit of database storage space. It's also valuable data for Rave too (don't bloody sell it to anyone else, mind!).
Second, how about some simple recipes? Have a dial-in day with an inexpensive grinder (Baratzza Encore ESP, Sage Dose Control/Smart Control, Fellow Opus 2 or the like), an entry level espresso machine (Sage Bambino, Gaggia Classic, that sort of machine), and put your best recipes out there.
Or crowd source some recipies from your customers (the ones with sensibly priced equipment, not those with a Decent or a Slayer!) and try them out.
Obviously not everyone will like the recipes and you'll have to aim for a bit of a safe middle ground (some people are weird and want the taste of charcoal, battery acid, or rotting parsnips in their coffee).
Anyway, I'll shut up now.”
“I love Rave! It makes finding and choosing new coffees very easy. Rave brought me into this coffee appreciation world and I don't feel like looking elsewhere at all.”
“I think Rave Coffee is a brilliant coffee supplier with so many coffees to choose from. My favourites are the Italian blend and the Chatsworth blend, the Christmas blend is also lovely and makes a fantastic gift for fellow coffee lovers. The coffee is delivered unbelievably quickly and well packaged.”
“Awesome tasting coffee! I've tried many companies as there are lots of fantastic roasting teams out there...the Rave signature blend beans are a very tasty go to for the first brew...I'm ordering some single blend ones now as loads to choose from with clear descriptions...going for some variety so my son and myself can enjoy trying different profile flavours and roasting methods...bit like trying different malts...good stuff great company.”
“Excellent! First order had 15% discount and arrived with a second 10% off next purchase. Had a query with the discount code and it was sorted very quickly. Coffee arrived within three days and is very good!”
“A superb company to buy from, quick delivery, roasted to order and most of the time have good offers. Will keep using rave coffee for a very long time.”
“I ordered Rave coffee as my Son uses it and the coffee is always delicious so having purchased a new coffee machine I decided it was time to also buy good quality coffee, it’s absolutely wonderful”
“I’ve been using Rave for a number of years. Always have excellent service, very fair prices and an excellent range of coffee and other bits and bobs (also a very nice coffee shop if you visit them in person).”
