Makeup Remover, Lipophilic, Naturally Cleanses, Zero Plastic, Vegan Reviews

4.1 Rating 93 Reviews

About Gruum:

grüum is a young British brand that’s
on a mission to make skin, hair and self
care products that are kind to you, and
the world we share.

We’re passionate about creating effective, affordable, planet friendly personal care for everyone. Naturally.

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Lorraine Weston

Verified Reviewer

“great vegan beauty product”

Helpful Report

Posted 2 days ago

“Lovely products. My favourite is face soap and make up remover bar- simple and work well”

Helpful Report

Posted 1 month ago

Monika Sobol

Verified Reviewer

“Lovely idea, removes makeup nicely, not at all burning your eyes which is great but the shape of a bar is tricky for eye area, the same ingredients in a creamy form would be amazing. Unfortunately it is a no for me.”

Helpful Report

Posted 1 month ago

Elizabeth Clarke

Verified Reviewer

Author didn't leave any comments.

Helpful Report

Posted 3 months ago

Gillian Rixon

Verified Reviewer

“This cleanser does remove stubborn eye makeup including mascara but unfortunately is very difficult to use. There is little to no lather and I was forced to rub the side of the soap directly into my eye lashes to get enough product on my skin. It is therefore very unpleasant to use.”

Helpful Report

Posted 3 months ago

Hi Gillian, Thanks again for taking the time to leave a review about our grüum Lipophilic Makeup Cleanser. Sorry to hear that you had difficulty using this product. You might find it useful to follow our 'How to use' guide for better results: 1. Apply a small amount to wet skin and gently massage across your face and around the eye area. 2. Pay particular attention to areas covered in make up. 3. Rinse away the oil after a minute or so. Remove any excess make up with a reusable pad or tissue, it should lift easily from the skin thanks to the oil base. 4. Pat skin dry. I hope this helps. Warm regards Mikaela-Team gruum

Posted 3 months ago

Sara L Nightshade

Verified Reviewer

“Another one to add to my stash! I have Ehlers-Danlos syndrome so I have to take good care of my skin, wearing spf 50 daily and makeup when I can. I just adore the gentle cleansers and softness of my skin after using them”

1 Helpful Report

Posted 4 months ago

“It's a good idea, and it does remove make up, however it's hard to handle and a bit slippery. I prefer cleansing balm”

Helpful Report

Posted 6 months ago

“Positives: great idea ! I purchased something similar from ethique. Negatives: unfortunately the execution doesn’t quite work. I prefer other solid make up remover brands I have tried”

Helpful Report

Posted 8 months ago

Hi there, Thank you for taking the time to leave a review of our Lipophilic Makeup Cleanser. I have passed this over to our Product Development Team as this feedback helps us to improve. We hope our products work for everyone but appreciate this is not always the case. Thanks again for your review Warm regards Mikaela-Team Gruum

Posted 8 months ago