AYM Studio Reviews

Name: AYM Studio
Address: 53 Gildredge Road, Eastbourne, East Sussex
Rating: 4.51

4.5 Rating 2,066 Reviews

88 %

of reviewers recommend AYM Studio

4.5

Based on 2,066 reviews

Shipping & Delivery
Delivery Methods	Postal Service, Courier
Average Delivery Time	Next Day
On-time Delivery	Greater than 87%
Accurate And Undamaged Orders	97%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	6 - 12 Hours
Customer Service	4.1 out of 5
Returns & Refunds
Returns Process	Easy

About AYM Studio:

AYM Studio designs and hand makes women's clothing in the UK. We are a slow fashion brand who are committed to finding harmony between supply and demand within an industry that so often over-produces clothing. Our collection includes party dresses, bodycon dresses, loungewear and everyday essentials. We are dedicated to quality clothing that will form part of your forever wardrobe. Our everyday essentials are timeless pieces that will stand the test of time and become wardrobe staples for you. Our double layered fabric technique used in the majority of our party dresses, creates a fit similar to shapewear. We are focused on creating clothing that provides function as well as form; with a range of built in shorts and bra solutions along with our shapewear dressses. We are incredibly grateful for the continued support. You are helping to contribute towards the slow fashion movement.

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AYM Studio 5 star review on 4th December 2025

555

Anonymous

Anonymous // 01/01/2019

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“Very expensive for slightly above average quality”

Helpful Report

Posted 2 years ago

Hi there, thank you for taking the time to share your thoughts with us. We appreciate your honest feedback. We're sorry to hear that you found the price of our product to be on the higher side compared to the quality you experienced. We're constantly striving to offer the best value for our customers and provide products that meet their expectations in terms of both quality and pricing. Your feedback is essential for us to improve, and we'll definitely take your comments into consideration as we continue to refine our offerings. If there's anything specific you'd like to share about the product or suggestions for improvement, please feel free to let us know. We're committed to delivering a better experience, and your insights help us achieve that goal. Kind regards, The team at AYM x

Posted 2 years ago

“Dear AYM-Team, today I finally received my dress and I am absolutely happy about the quality and color of it. Looks stunning with laces, giving a good shape! The material is a little bit too dense and heavy, but I’ve expected it from other reviews. I guess it might be hard to fit a tall woman perfectly due to a standardized waistline. Delivery was a bit longer, but not tragically. The rest is more than good, I would rate this dress 4,5. Thank you for letting my little dream come true 😊”

Helpful Report

Posted 2 years ago

Dear Anastasiia, Thank you for your 4 star review of AYM! We are so pleased that you are happy with the quality and colour of your dress, as well as it's stunning laces. We understand your feedback regarding the waistline and the heaviness - we are always striving to find the best fit, and we appreciate you taking the time to leave a review sharing your thoughts. We are very glad that your little dream has come true and that we were able to be part of it! Kind regards, The team at AYM x

Posted 2 years ago

“The dress is a great material, beautifully made, and fits wonderfully. I left a star out for two things. The first was that it took about a month for the dress to come in. I ordered the first week of June and received it first week of July. I understand that they make these to order so I knew it would take longer, I just wish they specified how long so I could order enough in advance. The second is that though the dress is beautiful, the material paired with the double layer makes this feel pretty warm. I wore it in Italy and I was SWEATING. The sweat did not show through on the dress so that is also a plus.”

Helpful Report

Posted 2 years ago

Thank you for the 4-star review! We're glad you like the material and that it fits wonderfully. We apologise for the long delivery period. We try to specify exact delivery times on our product pages, so we'll make sure that is clearer in future. We understand that the dress feeling warm can be an issue - if this is something you experience regularly, you can consider checking out our Bamboo fabric and designs in future. Thank you for the feedback - we appreciate it! Kind regards, The team at AYM x

Posted 2 years ago

“I just got my dress and really loved it. Customer service was very helpfull along the way, since i had some questions. The only thing i would wish to be different was the way that delays were comunicated. Getting a little notification would have been nice. Apart from that my experience was great. Little Tip: if you live outside the UK google how much you will have to pay because of taxes and stuff. I saw some people complain about that, and it only takes a quick search to find out how much it will be.”

Helpful Report

Posted 2 years ago

Thank you so much for your 4-stars and taking the time to leave a review. We really appreciate the feedback! It's great to hear that you liked the dress and that our customer service was helpful. We understand your concern about how delays are communicated and we will make sure to consider that for future updates. Thanks again for the review and for the tip about taxes. Kind regards, The team at AYM x

Posted 2 years ago

“I’m in love with this dress! The only inconvenience for me are the laces that are way too long and hang all the way to the floor, i had to cut them shorter. Besides that, the dress is thick, not see through, confortable, just a little bit stretchy and the seams are perfectly sewn. My A cup looks very good in the dress, it was my only doubt but it’s very well designed! I can lean forward without worrying and I don’t need a bra to cover my chest. I have a thin silhouette and the size XS fits perfectly. I’m 170cm tall and the dress is the perfect length. There’s a very small distance between my feet and the end of the dress which allows me to wear heals and flat shoes with it. It’s truly perfect, I can wear it on many occasions because of its simplicity while being also classy. It’s obviously more expensive than other brands but it’s worth the price!! + order arrived very quickly”

Helpful Report

Posted 2 years ago

Thank you so much for your 4 star review of AYM! I am so glad to hear that the dress has met your expectations with regards to comfort, design, fit, and quality. I am also delighted that you are a returning customer and that your order arrived quickly. At AYM, we strive to offer the best quality in our clothing, so it means a lot to us that you are a satisfied customer. Thank you for your continual support. Kind regards, The team at AYM x

Posted 2 years ago

“Customer service was good -- communicative when I reached out, but not forthcoming/transparent enough IMO. Production/shipping of my lot of the preorder was delayed by a week or two, and I only found that out when I reached out regarding why my order hadn't shipped a week after the supposed 'shipping starts on' date. I ordered the Ava Midi Dress in size S, but I think I should've ordered a size M for more flexibility. The S fits like a glove, which looked amazing but doesn't leave me much room for any weight fluctuations. The dress is great quality. Bottom line, absolutely worth the price, but as a US customer, be 100% sure about which size you're ordering -- especially when buying for an event, as I was. My dress thankfully arrived about four days prior to my event, but if it hadn't fit, that would've left me without another option for an outfit.”

Helpful Report

Posted 2 years ago

Thank you so much, Matti, for your kind 4 star review of AYM! We appreciate your feedback - we are glad that you found the quality of the dress to be great, however we understand your experience in regards to the delayed production/shipping and also with the sizing. We will strive to improve our customer service and transparency so that we can ensure positive experiences for everyone! We are glad that the dress made it in time for the event- if there is anything else that you need, please do not hesitate to reach out to us. Thank you again for your feedback and your purchase! Kind regards, The team at AYM x

Posted 2 years ago

“Overall, I love the Audrey Midi Dress I ordered from AYM Studio. The quality of the craftsmanship and the weight of the fabric was a pleasant surprise. The color muave is very beautiful in-person. One star was taken off due to the delays due to unforeseen circumstances. They kindly refunded me 10% of the total cost, which is a nice gesture.”

Helpful Report

Posted 2 years ago

Thanks so much for your 4-star review of AYM! We appreciate the kind words about our Audrey Midi dress and are pleased that you appreciated the quality craftsmanship and weight of the fabric. We are sorry we had to the delay on your order due to unforeseen circumstances, however, we hope that our 10% refund was a nice gesture to show how committed we are to making sure our customers are satisfied. Thank you again for choosing AYM Studio. Kind regards, The team at AYM x

Posted 2 years ago

“Just want to say I was super excited about ordering my first dress from AYM! I was seeing it all over Instagram and all the girls wearing AYM looked so beautiful. I ordered this one specifically for engagement pictures. The material feels really high quality and it's double lined and everything! Unfortunately the dress looked so ugly on me 🥲 there was no amount of snatching that made it look good on me. It may have been because it was white and it was outlining all of my imperfections in my stomach area in a really weird way. It's not see-through necessarily but the material sticks to your skin in a way that outlines any little imperfection. The dress looks great in all the photos online so I don't think the dress is the issue lol. Not sure if sizing up would have helped because it fit fine, it just wasn't flattering on me.”

Helpful Report

Posted 2 years ago

Thank you Catherine for sharing your experience and feedback regarding your recent purchase. We appreciate your excitement about ordering your first dress from AYM and your recognition of the high-quality materials and construction. We're sorry to hear that the dress did not meet your expectations and did not flatter you as you had hoped. We understand that each individual's body type and personal preferences can influence how a garment fits and looks. We apologise if the white colour and the way the material adhered to your skin accentuated areas that you were not comfortable with. We appreciate your understanding that the dress itself may not be the issue, as it has received positive feedback from others. It's important to find the right fit and style that works best for your body type and personal preferences. We understand that this particular dress did not suit you as expected. If you would like further assistance or suggestions regarding alternative styles or sizes that may be more flattering for you, please don't hesitate to reach out to our customer support team. We're here to help and provide guidance based on our product knowledge and customer experiences. Thank you for sharing your honest feedback. Your input is valuable to us as we continuously strive to improve our products and provide the best possible experience for our customers. We hope to have the opportunity to serve you again in the future and assist you in finding the perfect outfit that makes you feel confident and beautiful. Kind regards, The team at AYM x

Posted 2 years ago

“I love the dress that I purchased. I wore it for my prom and was very high quality fabric and stitching. Only issue was with delays but was dealt with well and was given a discount.”

Helpful Report

Posted 2 years ago

Thank you, Amelia, for your 4-star review of AYM! We're so glad to hear that you love the dress that you purchased! We strive for excellence in both the fabric and stitching of our garments, and we're glad to hear that your dress met your expectations, despite some of the delays. We appreciate that you were willing to understand the issue and given a discount. Thank you for your continued support. Kind regards, The team at AYM x

Posted 2 years ago

“I do like how the dress fits and the material definitely feels thicker and better quality than most dresses I buy. I received several compliments on the dress and did like the way it cinched in to accentuate my figure. Downsides are I feel like the dress fit perfectly when it first arrived, and shrunk a bit after washing. I didn’t even want to wash it right away, but the dress had a strong chemical smell that I couldn’t ignore. It also takes a LONG time to dry if you follow the instructions on the tag. Lastly, I do understand why the price point is higher due to the more sustainably way the dress is made, I’m just not sure the final product is quite worth the price tag.”

Helpful Report

Posted 2 years ago

Thank you for sharing your feedback on the fit, material, and overall quality of the dress. We're glad to hear that you liked how the dress fit, the thicker and better quality material, and the compliments you received while wearing it. It's wonderful to know that the dress accentuated your figure as intended. We apologise for the downsides you mentioned. The slight shrinkage after washing is not ideal, and we apologise for any inconvenience caused. We will take note of this feedback and consider it in our ongoing efforts to improve our sizing and washing instructions. We also apologise for the strong chemical smell you encountered upon receiving the dress. We strive to provide products that are not only high-quality but also free from any unpleasant odours. We appreciate your understanding and will continue to work towards minimising any potential scent-related issues. Regarding the drying time, we understand that it can be a concern, especially if you follow the instructions on the tag. We will evaluate this aspect to determine if any improvements can be made or if clearer guidance can be provided. We appreciate your acknowledgment of the higher price point due to the more sustainable production methods. We're committed to ethical and sustainable practices, and that commitment does contribute to the overall cost of our products. However, we understand that perceptions of value can vary, and we will take your feedback into consideration as we refine our pricing strategy. Thank you for sharing your thoughts and insights. Your feedback is invaluable to us as we strive to provide the best possible products and experiences for our customers. If you have any further feedback or questions, please don't hesitate to reach out. We appreciate your support and hope to have the opportunity to serve you again in the future. Kind regards, The team at AYM x

Posted 2 years ago

“Critiques: I think the sizes run small. I'm the exact measurements of their medium size, according to their website measurements for sizes, and both items I have by them still are a little smaller than I would hope. I also live an active lifestyle and hope in the future they will make more options for girls on the go, I have a short dress and a shirt by them, and it's not very practical for me to wear the shirt as much as I want just because it's not as fitting as it should be, especially when I'm out and about (although, I emphasize again, according to the measurements THEY provide, I am the perfect medium, I even borrowed my roommate's measuring tape to double check). Lastly, I feel lately their styles are extremely unpractical for the average person, I'm not going to wear an ankle-length dress to the grocery store. Heck, before meeting my current boyfriend, I had never actually been on a date where I could justify a dress length past my knees. Even with my boyfriend now, at the most I will "dress up" with a knee length dress. So I really hope the long dresses the company has been making lately is just following a trend, and they make more pieces that are fitting for people with an active lifestyle (or people that literally just want to go to the grocery store, or take their dog for a walk, or hang out at a cafe with friends). Things I like: I love that it's slow fashion and ethically made. I also love that the top I have is versatile and can be styled different ways. I will pay extra money for versatile pieces that are made ethically. The material also feels nice.”

Helpful Report

Posted 2 years ago

Thank you for providing detailed feedback on your experience with our brand. We appreciate both your critiques and the aspects you enjoy about our products. We apologise if you found the sizes to run smaller than expected. We understand the frustration that can arise when following our size guide and still not achieving the desired fit. We value your feedback and will review our size measurements to ensure accuracy and address any potential discrepancies. We appreciate your request for more options suitable for an active lifestyle. We understand the importance of practicality and versatility in clothing choices. Your input is valuable, and we will take it into consideration as we develop future collections to cater to a broader range of activities and preferences. Regarding our recent styles, we apologise if they have not been aligned with your personal preferences or everyday needs. We strive to offer a diverse range of styles to accommodate different occasions and individual tastes. We will take your feedback into account to ensure a balanced assortment that appeals to a wider audience. We're delighted to hear that you appreciate our commitment to slow fashion and ethical practices. Creating versatile pieces that are made ethically is a core value of our brand. Your support and willingness to invest in such products are greatly appreciated. Additionally, we're thrilled that you find our material to be of high quality and pleasant to the touch. We believe in using premium fabrics that not only feel good but also last. Thank you for sharing your thoughts and suggestions. Your feedback is invaluable to us as we continue to improve our offerings and better cater to the needs and preferences of our customers. If you have any further feedback or questions, please don't hesitate to reach out. We appreciate your support and look forward to serving you again in the future. Kind regards, The team at AYM x

Posted 2 years ago

“The dress is gorgeous and a great fit. Quality is awesome. Didn't take too long to receive it. Only issue is, I had to pay 29 euros for the custom fee when I reiceived the order(first time ever I had to pay such thing). It's a third of the price of the dress, and it's not like I live very far away (France). I wish I was informed. Still, I love the dress.”

Helpful Report

Posted 2 years ago

Thank you for your 4 star review of AYM! We are glad that you love the dress and we appreciate your feedback regarding the custom fee that you paid. We are sorry if you weren't informed before paying such an amount- we will work to ensure that all of our customers are properly informed of custom fees so this doesn't happen in the future. Thanks again for your review! Kind regards, The team at AYM x

Posted 2 years ago

“Hello, First of all, thank you for the quality of the product, I love the dress! It is very comfortable to wear, even without a bra (I am a D cup) which is a great advantage! I also love the reversible aspect, allowing both a relaxed/sexy and a more formal fit :) However I ordered from France, and the taxes were high. I have to say I didn't expect it to be that much ... I know it's independent of your own will, although it could be more evident on your website: I found this information when I specifically looked for it, which is after I received a notification from French customs that I will be taxed, but I was not alerted when I ordered ... since many UK companies have agreements to avoid this, I thought you did too. Considering it ups the price by 20%, I think it is worth mentioning before the payment is placed... Since I enjoyed the dress so much, I hope in the future you will reach an agreement with customs so I can buy new ones! Cheers, GoGo.”

Helpful Report

Posted 2 years ago

Thank you so much for your 4-star review, Margaux! We appreciate your positive feedback on the quality and comfort of the dress. We understand your frustrations with the taxes and customs fees, and we are always open to feedback to find ways to improve our customer experience. Since brexit, customs and duties are applicable on orders from the UK to the EU and are the responsibility of the receiver. As a small business, this is unfortunately a cost that we are currently unable to cover. We understand that customs charges are somewhat frustrating and we hope that offering free shipping to the EU helps to counteract some of these costs. Unfortunately our free shipping service does not cover any costs imposed by the receiving country for taxes and duties which varies by country. Further information can be found on our website here: https://www.aym-studio.com/pages/faqs-information and here: https://www.aym-studio.com/pages/shipping-services We hope this helps clarify the position but please let me know if you have any more questions regarding this. Please be assured we are working hard behind the scenes to find a better solution for our customers as we really appreciate your support and custom. We'd like to apologise for the lack of transparency in communication – is there anything we can do to help make things better? If you leave us a bit more information, we would be more than happy to do our best to help. Kind regards, The team at AYM x

Posted 2 years ago

“absolutely insane dress. the fabric and fit are so comfortable. only issue is that i noticed the front of the dress had a string come off the fabric pretty quickly on my first wear so that was kind of sad since it's an expensive dress, but overall it's still so flattering and pretty”

Helpful Report

Posted 2 years ago

Thanks so much for your great review, Nishat! We're delighted to hear that you absolutely love your AYM dress -- we wholeheartedly agree that the fabric and fit are incredibly comfortable. We apologise if the dress piece had an issue that hindered your experience; we welcome any and all feedback in order to continue improving our products. We're so glad you still love it despite this setback. Thanks again for your kind words! Kind regards, The team at AYM x

Posted 2 years ago

“Quality and cut were really nice but unfortunately it took about 3 weeks longer to be shipped out than specified on the website.”

Helpful Report

Posted 2 years ago

Thank you for your 4 star review of AYM! We are glad that you are satisfied with the quality and cut of our products. We apologise for the delay in shipping and we will look into this issue to ensure that our customers receive their orders within the specified time. Kind regards, The team at AYM x

Posted 2 years ago

“I was very excited about the dress, the only problem in my opinion were the high custom duties. I paid 30 € to get my package in the post office. I wouldve loved it if there would’ve been a sign or something that would tell the customer this beforehand.”

Helpful Report

Posted 2 years ago

Thank you for taking the time to review AYM Studio, Nella! We are thrilled to receive your 4 star review. Since brexit, customs and duties are applicable on orders from the UK to the EU and are the responsibility of the receiver. As a small business, this is unfortunately a cost that we are currently unable to cover. We understand that customs charges are somewhat frustrating and we hope that offering free shipping to the EU helps to counteract some of these costs. Unfortunately our free shipping service does not cover any costs imposed by the receiving country for taxes and duties which varies by country. Further information can be found on our website here: https://www.aym-studio.com/pages/faqs-information and here: https://www.aym-studio.com/pages/shipping-services We hope this helps clarify the position but please let me know if you have any more questions regarding this. Please be assured we are working hard behind the scenes to find a better solution for our customers as we really appreciate your support and custom. We'd like to apologise for the lack of transparency in communication – is there anything we can do to help make things better? If you leave us a bit more information, we would be more than happy to do our best to help. Kind regards, The team at AYM x

Posted 2 years ago

“The Ava reversible maxi dress is too long”

Helpful Report

Posted 2 years ago

Thank you for your 4 star review of AYM. We're sorry to hear that the Ava reversible maxi dress didn't fit length-wise. We'll make sure to take note and improve our inventory accordingly. Thank you for the feedback! Kind regards, The team at AYM x

Posted 2 years ago

“It is a lovely dress and well produced!”

Helpful Report

Posted 2 years ago

Thank you, Marleen! We really appreciate your 4 star review of AYM! We are delighted that you are happy with the dress you received. We thank you for your kind support. Kind regards, The team at AYM x

Posted 2 years ago

“The dress I ordered is very pretty, and does look like what was advertised on the website. Only downside, there was a stain on it. I did get it out though.”

Helpful Report

Posted 2 years ago

Thanks for the 4 star review, Fitzner! I'm glad to hear that you like what you ordered from AYM! We apologise for the stain that was on it and we're glad you were able to get it out. Thank you again for your kind words! Kind regards, The team at AYM x

Posted 2 years ago

“The dress was amazing, maybe harder straps to avoid stretching or breaking when pulling.”

Helpful Report

Posted 2 years ago

Thank you so much for your 4 star review, Cassie! We are glad you enjoyed the dress from AYM. We appreciate that you have noted about the straps being harder to avoid stretching or breaking when pulling. We value your opinion and we will take it into consideration. Thank you for giving us your feedback! Kind regards, The team at AYM x

Posted 2 years ago

AYM Studio is rated 4.5 based on 2,066 reviews