“The taste is nice, but not much of it (taste) - it's appealing to Leni, and the 'adults' in the house (if you can call us that), but I think most people might say it's too subtle...We make these at home with soda/sparkling and a touch of regular juice, which doesn't add on all the cans as waste, as well as being a fraction of the cost...The packaging/marketing is nice, but the cans are slimmer (overall smaller) than expected....Even at the subscription price, I can't see how it would be perceived as a great value....I liked the raspberry more than expected, and maybe more 'unusual' flavours like that would be something to focus on, as a USP...I think I get what you're trying to do, in terms of added nutritional value (echinacea, etc), but I think you should then 'go for it' - take a very palatable drink with extras, add more extras (ginseng, ex.) and market it to adults/parents, not kids...? If the kids drink it, great, but I don't think it will satisfy a 'sweet' craving...But I think for me the ultimate issue is the production of more cans...it's just hard to sell yourself as 'eco' (which we all must, these days!) when you're filling cans with water + whatever, - it had better be 'justified', by being the best thing ever....Maybe making a SYRUP of some sort to add to water/soda at home might be the way ahead (?)
I do wish you the best of luck, I feel like there's a good marketing idea/approach/talent, etc...
“I have been looking for a tasty soft drink for my children (aged 11/13), that is not laden with sugar. Most 'healthier' options I've tried are flavourless or have that horrible artificial sweetner taste, but when I tried Jamu Wild Water I was blown away with the taste. It was hard to believe there is no sugar in there! The reaction of my children was great too, as they prefer the usual sugar loaded suspects, but they love the flavours and level of sweetness - it's like drinking pop! Thank you so much for creating this gem - a genuine guilt-free treat with no compromises.”
“Surprised how flavoursome the drinks are! All delicious. Each of my three kids has a different favourite. It’s such a relief to have found a tasty fizzy drink to offer them - a healthy treat for them and no guilt for us parents. Love all the branding too.”
“Blood orange and Echinacea is my favourite because it was a balance between sweet and fruity. This is a great drink and I love the way that you can’t notice there isn’t any sugar and unlike most fizzy drinks you can’t feel the sugar burning your teeth. But all the flavours are great. Very refreshing!”
“I'm so pleased to have found these drinks! My kids have never been allowed fizzy drinks or juice, so they are thrilled with this. I hope we'll be able to find it in shops and cafes soon. That would be very helpful for days out with the kids.”
“A great service! I'll be signing up for a subscription!! The drinks arrived plus some lovely stickers and a seeded flyer. The kids loved the entire experience and are already demanding more! What's so fantastic is that the drinks are Zero Sugar and entirely natural. We'll be ordering more.”
“At last a healthy alternative to all the other fizzy drinks out there. My kids find water boring so to find something without sugar or sweeteners that tastes delicious is an absolute find. Thanks Jamu!”