SPIN® Selling Reviews

4.6 Rating 380 Reviews

About Huthwaite International:

Huthwaite is an international training provider and behaviour change specialist. We help organisations to transform their sales and negotiation outcomes by helping to permanently change the behaviour of their teams. We have spent four decades studying the behaviours that are needed for successful business and helping organisations apply that knowledge through our skill development programmes.

Our training interventions are founded on extensive science-led research and analysis. Through that work we have identified the sales and negotiation behaviours needed for high performance. Our world-renowned methodologies align clients to those standards and our approach supports permanent behaviour change appropriate to each client.

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“Brilliant instructor who was always stimulating conversation. Future follow-up based on practical applications using our own work would be very valuable.”

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“My experience of the course is that Nicki Lee provided excellent training on SPIN. I do wish the content of the course had been more relevant/applicable to the industry but I appreciate that keeping the examples simple enables the concept to be grasped quicker. Nicki was engaging, motivating, and extremely helpful - it's a strange journey when you've been selling for years and someone is trying to open your mind to new techniques which effectively reverse your natural flow. Thank-you and look forward to implementing it within my daily communications.”

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“Nicki Lee was excellent!”

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“An excellent insight into 'sales' particularly for a high involvement service such as architectural services. Whilst the content was partly intuitive, it was very useful to have a clear process of how to focus on client needs and how to 'pull' influence. The 'tutor' was excellent, both in terms of knowledge and approach, which made the learning helpful and thoroughly enjoyable. Hopefully I can continue to utilise the learnt skill set and put it into practice in a successful way.”

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“The course was prepared very well and held excellently by Mark. I had lots of fun attending the course and I am very happy about the pots-course materials and online access to maintain the leranings.”

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“Extremely useful course, helps understand and structure sales interactions. Also, very importantly helps understand what behaviours increase the chances of a successful sales interaction and how to apply them. What makes this course different is that the framework (SPIN) is supported by an extensive research of sales interactions.”

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“Didn’t really learn a great deal that I am not doing anyway to be honest. Think this course is better aimed at people who have only been in a sales based role under 5 years.”

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“Excellent course which I thoroughly enjoyed. Lots of 'food for thought' and new ways for me to look at and explore and clarify what customers are really saying in terms of their implied and explicit needs. This will no doubt help me in my innovation role when exploring customers unmet needs and performance gaps for which I am responsible for bringing new products to the market for. Dominic made the training most enjoyable and importantly made it relevant to real world situations. He also had some fantastic analogies (& poems !!) which were very effective in highlighting points / learnings.”

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