Seller ratings are the gold stars you see next to Google Ads. These stars help lower PPC costs while at the same time increase conversion through trust signals. If you’re spending more than $1,000 a month on Google Ads, Seller Ratings are essential.
Build trust at the first point of contact. Google.
Over 70% of all online purchasing journeys start on Google - but CPC rates on Google Ads are now at an all time high.
Lower the cost of customer acquisition with stars against:
Google Search Ads - Text based, sponsored listings promoting your store above organic results.
Google Shopping Ads - visual, item specific listings that match your products with buyer intent.
Google Shopping Tab - essentially Google’s own marketplace - customers can compare your offering against your competitors’.
Google Shopping Showcase Ads - Shopping Ads but better - these expand into curated listings for targeted product promotion.
Boost the performance of your Ad campaigns.
According to Google, stars next to ads can increase CTR by as much as 17% - and that’s just the start. A strong Seller Rating can improve your Quality Score, lower CPC rates and send conversion ready traffic to your store, ultimately driving revenue for your business.
Google stars have helped us improve the performance of our Google campaigns.