“I wear this strap on my watch nearly every day. After about 4 months of wear, it still looks almost brand new. The hole I use is still exactly the same size and shape as the other holes and the only evidence of which hole I use is a slight line across the band from where the buckle sits. There's only the slightest kink too. The only issue with it is it develops the same odour that metal bands do after a while (the skin/oil smell) which leather doesn't due to being more breathable and odour neutralising. I don't think anyone can do anything about this though, it's the nature of the material and I love that it is natural rubber.”