röom Home Fragrance - Midnight Aurora Reviews

4.5 Rating 261 Reviews

About Gruum:

grüum is a young British brand that’s
on a mission to make skin, hair and self
care products that are kind to you, and
the world we share.

We’re passionate about creating effective, affordable, planet friendly personal care for everyone. Naturally.

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Vivienne Page

Verified Reviewer

“Gorgeous smell and a small spray goes a long way.”

Helpful Report

Posted 2 weeks ago

“Absolutely adore these products. The room sprays beautiful. Also adore the body bars. Would thoroughly recommend.”

Helpful Report

Posted 1 month ago

“I absolutely love this spray. Like others, I thought the small size was uneconomical and hoped a larger size might be produed and it has! Glad Gruum staff listen to customers and act on their comments. I have bought very many room sprays/brands over the years and can honestly say this one is by far the best I have ever had and will never need to buy another brand. Midnight Aurora is fresh and light and doesn't have the cloying smell that some room sprays have. So pleaed I will now be able to buy it in a larger size and hope Gruum does the same with other products currently only available in small sizes. Delightful product.”

2 Helpful Report

Posted 1 month ago

“Only need a couple of sprays for best effect. Nice fragrance.”

1 Helpful Report

Posted 1 month ago

“Great scent for calming down to aid sleep. I spray on my pillow. I wish that a larger size spray was available”

Helpful Report

Posted 2 months ago

Juliette Ackerman

Verified Reviewer

“It’s the only room fragrance (I love the diffusers and wax melts) which I didn’t really like. More of a shop bought fake smell than the other products ive purchased.”

1 Helpful Report

Posted 2 months ago

Hi Juliette, Thank you for taking the time to share your feedback. We're really sorry to hear that Midnight Aurora didn't meet your expectations—especially since you've enjoyed our other fragrances and products. Scent can be a very personal experience, and while many love the unique notes of Midnight Aurora, we understand it might not be for everyone. We truly value your honesty and appreciate your continued support of gruum. If you’d like help finding a fragrance more in line with your preferences, our team would be happy to recommend something based on what you’ve previously enjoyed. Thanks again for your feedback—it helps us improve and keep crafting products our customers love. Best wishes, Andrea - team gruum

Posted 2 months ago

“Again great long lasting fragrance. Only one spray required to smell.”

Helpful Report

Posted 2 months ago

“Absolutely the BEST air fresheners i have ever had! They don't get down your throat like some others on the market. I keep one by the front door, to have a little squirm before I open it, just to combat pet smells, and give a gorgeous aroma.”

1 Helpful Report

Posted 2 months ago