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Apple Of My Eye Hair & Everywhere Bar | 40g Reviews

3.7 Rating 22 Reviews
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About Gruum:

grüum is a young British brand that’s
on a mission to make skin, hair and self
care products that are kind to you, and
the world we share.

We’re passionate about creating effective, affordable, planet friendly personal care for everyone. Naturally.

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Very soft, more like a body butter than a shampoo, very artificial fragrance ( not that I like any fragrances for my children), last only couple of times. I would not repurchase again and would not recommend it. Leaves the water green, which is fun for little one.
Helpful Report
Posted 11 months ago
Hi Syl, Thanks for taking the time to leave a review. Sorry to hear that you found the Apple Of My Eye bar very soft. I have passed on your feedback about the bar to our Product Development Team so that they can look into this further. Sorry if it wasn't what you were expecting. Thanks again. Warm regards Mikaela-Team gruum
Posted 11 months ago
Jessie Nisbet
Verified Reviewer
A young visitor liked this, and he smelled fresh and clean after he had showered with it. I didn't think to ask if he had washed his hair - I don't know what happens if it gets in the eyes? (I love my solid shampoo, but it's very painful if it gets in your eyes. I know I need to keep my eyes tightly shut, but children don't always remember...)
1 Helpful Report
Posted 1 year ago
Louise Ayley
Verified Reviewer
Let hair feeling very dry. Smelt nice though. Also only lasted for a few washes which was a shock as all your other shampoo bars last for ages.
1 Helpful Report
Posted 1 year ago
Has a strange play dough type texture when wet, and not a great lather. Also not the most appealing smell for a kids product. Was a hard sell to get the kids to use it. Disappointing, won’t be buying a second.
Helpful Report
Posted 1 year ago
Nicky Bramall
Unverified Reviewer
I bought this soap for my son as the one I normally use was and is still out of stock!! It smells amazing but is absolute rubbish it had pretty much all disintegrated within 2 uses!! Will most definitely be looking for an alternative.
Helpful Report
Posted 1 year ago
Hi Nicky, Thanks for taking the time to leave a review about our Apple Of My Eye Hair & Everywhere Bar. Sorry to hear that the quality does not seem to be what was expected and for any inconvenience that may have been caused by this. If you need any further assistance with this then please reach out to us at support@gruum.com and one of the team will be happy to help! Warm regards Mikaela-Team gruum
Posted 1 year ago
Kerry-Miranda Davies
Verified Reviewer
I love their other products so gave this a go for my little boy. It's quiet soft and felt melted when I took it out of the box. He used it but wasn't all that keen and preferred my (adult) wash bar from gruum. So will stick with the regular products rather than the kids one. Smells nice tho :)
1 Helpful Report
Posted 1 year ago