“This is a serious, mainstream insurer, who have built up an enviable reputation. An equal or better price from them trumps most other suppliers.”
“Exactly what I was after”
“Cannot review the effectiveness of the insurance yet - hopefully I won't need to! So I have indicated "acceptable".”
“It was the cheapest quote for my needs”
“Good telephone support to amend my purchase.”
“Good price, quick and easy to get quotes”