Auto Finesse - Imperial Wheel Cleaner Reviews

4.1 Rating 8 Reviews

Auto Finesse Imperial | Acid-Free Wheel Cleaner & Degreaser

Auto Finesse Imperial is the professional’s choice for safe and effective wheel decontamination. Engineered as a powerful, acid-free formula, Imperial utilizes a sophisticated blend of heavy-duty detergents and degreasing agents to break down brake dust and road grime without the risk of etching or damaging sensitive wheel finishes.

While many aggressive cleaners rely on harsh acids to "burn" away dirt, Imperial works by emulsifying and lifting contaminants away from the surface. This makes it the perfect go-to cleaner for regular maintenance and deep cleaning alike. Its high-foaming action allows the product to cling to vertical surfaces, extending dwell time and ensuring that even baked-on filth is loosened before you even touch the wheel with a brush.

Safe, Non-Acidic Performance for Every Wash

Acid-Free Formula: Specifically developed to be safe on all factory-painted, powder-coated, and clear-coated wheel finishes.
Integrated Degreasers: Powerfully cuts through oily road film and tire bloom, cleaning both the rims and the rubber in one step.
Highly Concentrated: Available in a ready-to-use spray or a concentrate that can be diluted to suit the level of soiling, offering exceptional value.
Rapid Contaminant Breakdown: Quickly softens brake dust, allowing for easier agitation and a scratch-free rinse.

Technical Specifications

Product Type: Non-Acidic Wheel Cleaner & Degreaser
Safe Surfaces: Painted, Clear-Coated, and Powder-Coated Alloys
Dilution Ratio: Up to 1:10 (for Concentrate version)
Application: Spray-on, Agitate, and Rinse
Primary Use: Brake dust removal and tire sidewall cleaning

✓

Pro Tip: For the best results, always clean your wheels while they are cool to the touch. Apply Imperial generously, allow to dwell for 2-3 minutes, and agitate with an Auto Finesse Hog Hair Brush to reach into the lug nut holes and spokes for a true "showroom" finish.

Note: While Imperial is acid-free, we recommend testing on an inconspicuous area when dealing with highly specialized finishes like bare polished metal, chrome, or anodized wheels.

Available in 500ml ready-to-use bottles, or 1 & 5 Litre Concentrates.

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Established in 2005, Cleanyourcar.co.uk is the UK's leading online Car Care & Car Cleaning Megastore. We import car detailing products from around the world to give you the ultimate choice for when you come to clean your car.

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“Not used this previously but well impressed , spray on leave and wash off , makes life easier.”

Helpful Report

Posted 5 years ago

Author didn't leave any comments.

Helpful Report

Posted 6 years ago

“Tried this instead of Meguiars Wheel Brightener and found it good if not better, smells nice and is cheaper.”

Helpful Report

Posted 7 years ago

“prefer bilberry for smell and clean”

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Posted 7 years ago

“Bought on a whim after reading other reviews”

2 Helpful Report

Posted 8 years ago

“Auto Finesse is my new favorite brand in the detailing game and I was always keen to try out imperial as a weekly wheel cleaner. The first time I used it, I genuinely thought I had received the wrong product as it smells a bit like a quick detailer spray(similar to Meguiars, which is a brand I avoid nowadays because I don't want to be paying for fancy packaging and mediocre product). Nevertheless, I used it in conjunction with AF hog hair detailing brush and was disappointed with its cleaning capabilities. I have a bottle of revolution wheel soap I ha e used once but first impressions are good. Imperial is a letdown in my opinion but fortunately every other AF product is top notch. One bad product won't put me off a company.”

1 Helpful Report

Posted 9 years ago

“It's great, does exactly what it says on the bottle. I have white powder coated wheels which just simply shows up every ounce of dirt, it was a refreshing change only having to spray and basically wash away. The results are spot on and I will definitely buy it again. I recommend this product 100%”

Helpful Report

Posted 10 years ago

“Used once so far at a dilution of 1:10, cut away the dirt and grime well. Will try at a stronger ratio to see how different it performs. Used with a non scratching brush and worked well.”

Helpful Report

Posted 10 years ago