“You know what's dangerous for this as well is I think a lot of people want to collect reviews or enter the reviews ICO space or ecosystem for the wrong reason. So I think a lot of people feel like they have to sign up to trust pilot because someone has left a review there or they've left a negative review there and they'll end up signing up to a long term contract and they're not necessarily collecting reviews for the right reasons, it's more damage control on that platform, but then sells them in ridiculous contracts where obviously like brands like us should want to collect reviews to kind of showcase the positives and pick a platform that reviews that I have for all of the other features that are involved, not just kind of damage control and signing into a big contract because you have to”