“I haven’t been using this lipstick very long, but I can already say that I like the texture. It is creamy and goes on easily. I have had to reapply fairly frequently as the color doesn’t stay on my lips for a long time. But it is easy to reapply because it has such a nice texture. I wasn’t sure about selecting a lipstick on line, although I am happy with the color it. I bought the Coral color but it isn’t very bright. But maybe it isn’t supposed to be bright, since it blends very well with my natural lip color.”