“I love this product. It works well, lasts for a few months, has no petrochemicals and is therefore well worth the difference in price I used to pay in the supermarket for other well known brands that are not so kind to my ageing, colour-treated hair. I really am worth it and its good to know that I am paying for the quality of the product and not a huge advertising bill for actresses whose agents charge a king's ransom for their scripted recommendation.”