Used my local Force 4 branch (Cardiff) for years, always had good service and great advice. Ordered 2.5l underwater primer £55.95 (hempel product) and 750m no. 3 thinners £11.55 and had call it was in stock. Checked via google for other items and saw the primer from Force 4 advertised at £22.95 for 2.5l tin, 'previously £53' and picture of the 2.5l item with a bold header saying 'PRICE DROP'. Local branch said it was mistake by google, national order line said the same. Checked and found same hempel products at Marine Superstore (Port Solent) @ £41.95 + £9.95, a saving of £15.60 (del chg £5.95 offset against fuel cost to collect locally apx £5), asked Cardiff Force 4 if they will price match but they refused. Gutted as the (Tiger) antifoul (£99 Marine Superstore/£107 Force 4) both on offer at £64 so price match is possible. VERY bad show from Force 4 the google ad is misleading at best, the least they could have done was price matched. Bought product at Marine Superstore and will check their prices in future. Really upset with Force 4 who lost this sale and are losing a loyal customer. The 750m was never £53 so very poor data entry at best. (and at worst?) Time to 'up their game' by reducing prices and offering better customer care than this.