Initially I was frustrated as the company don't have a phone number (their number directs your to the website) and I desperately needed a rear facing car seat and accessories for a long journey, Precious Little Ones were the only stockist with any stock in the whole UK; I didn't want to order online to be told there was no stock and I couldn't ring them to check their website stock figure was accurate! I emailed them and was surprised how swiftly they replied letting me know my only option was to check stock online on the Saturday morning and drive over an hour to the shop in the hope none had been sold in the interim. I couldn't risk it, so I ordered the car seat online on the Saturday, hoping to be able to collect from store that afternoon. Unfortunately the customer service team said I couldn't collect the car seat on the Saturday even though I had just ordered it online, which was a bugbear. HOWEVER, they provided me with swift responses and reasons as to why (warehousing staff not being on site etc) On Tuesday my car seat still hadn't been dispatched and I emailed in a panic as our trip away was on the following Saturday. Someone called me that afternoon and said my car seat was being sent Wednesday by expedited delivery to ensure arrival for the weekend. One of the items I ordered was delayed but they kept me in the loop, I also needed to add an item to my order which they seamlessly and swiftly did. I can not fault the customer service and promptness of the email system. My only critique would be the lack of a click and collect system / or the option to reserve an item with a phone payment .