I think the videos are great branding tools and, by being a monthly release, they provide consistency when I post 'my' personalized video. It's obvious that I do not create them but there is a subtle reinforcement that I have access to resources who can. I am not a SME on YouTube so I can't say my uploads are click-simple but everything else about the process of doing business with Rob's team is. I hope Rob can continue providing this arrow to the IC quiver. For new (and not so new) IC's, I highly recommend this as the best investment of $36 each month you can make. If you find a better use, let me know and I'll drop Rob likea hot potato. Seriously, I will continue to subscribe to the videos to maintain brand awareness and credibility as long as they are available to me at such an affordable price. If a prospect asks what some term or acronym means, they can be pointed to the appropriate video for a quick and understandable explanation. Obviously, I am a satisfied customer.