Don't worry, this all ends very well...! We wanted two beautiful rugs that we had seen in a physical store a few months ago, but that store no longer stocked them so we found them on line at Woven. I ordered them and only after ordering, saw some very negative reviews and felt quite worried. I didn't have long to worry tho' because only two days after ordering them, my rugs arrived!! We rolled them out with excitement but when I saw them laid out on the floor, I was horrified! They seemed to have stains all over them and were covered in this strange white 'powder'. I wanted to send them straight back but my husband kept saying, there is nothing wrong, it's just that they have been very tightly rolled up ever since they were made in India and they just need to settle down and 'relax', whereupon they will fluff up and be fine. I thought he was wrong but decided the best thing to do was wait and prove him wrong. Meanwhile, he decided to help the rugs look nice more quickly by giving them both a good hoovering. Imagine my surprise when I walked back in the room not a half an hour later, and they were both looking gorgeous! It turned out the 'staining' really was just the pile being flatened in irregular spots, and the white stuff was actually just the reverse of the pile, which makes the rugs look all 'distresed', exactly as they should be. So really well done Woven, I honestly can't imagine how they could have done any better.